Fourth Quarter 2025 Highlights:
- Average daily active users (DAUs) were 113.0 million, an increase of 10% year over year.
- Average daily time spent per active user were 107 minutes, an increase of 8% year over year.
- Total net revenues were
RMB8.32 billion (US$1,189.9 million ), an increase of 8% year over year. Advertising revenues, a key driver of total net revenues, wereRMB3.04 billion (US$435.0 million ), an increase of 27% year over year. - Gross profit was
RMB3.08 billion (US$440.6 million ), an increase of 11% year over year. Gross profit margin was 37.0%, improving from 36.1% in the same period of 2024. - Net profit was
RMB513.9 million (US$73.5 million ), an increase of 478% year over year. Net profit margin was 6.2%, improving from 1.1% in the same period of 2024. - Adjusted net profit1 was
RMB878.4 million (US$125.6 million ), an increase of 94% year over year. Adjusted net profit margin1 was 10.6%, improving from 5.8% in the same period of 2024.
Fiscal Year 2025 Highlights:
- Total net revenues were
RMB30.35 billion (US$4,339.7 million ), an increase of 13% year over year. Advertising revenues, a key driver of total net revenues, wereRMB10.06 billion (US$1,438.3 million ), an increase of 23% year over year. - Gross profit was
RMB11.11 billion (US$1,589.3 million ), an increase of 27% year over year. Gross profit margin was 36.6%, improving from 32.7% in 2024. - Net profit was
RMB1.19 billion (US$170.3 million ), compared with a net loss ofRMB1.36 billion in 2024. Net profit margin was 3.9%, compared with a net loss margin of 5.1% in 2024. - Adjusted net profit1 was
RMB2.59 billion (US$370.0 million ), compared with an adjusted net loss ofRMB39.0 million in 2024. Adjusted net profit margin1 was 8.5%, compared with an adjusted net loss margin of 0.1% in 2024.
“2025 was a landmark year for
Mr.
Fourth Quarter 2025 Financial Results
Total net revenues. Total net revenues were
Value-added services (VAS). Revenues from VAS were
Advertising. Revenues from advertising were
Mobile games. Revenues from mobile games were
IP derivatives and others. Revenues from IP derivatives and others were
Cost of revenues. Cost of revenues was
Gross profit. Gross profit was
Total operating expenses. Total operating expenses were
Sales and marketing expenses. Sales and marketing expenses were
General and administrative expenses. General and administrative expenses were
Research and development expenses. Research and development expenses were
Profit from operations. Profit from operations was
Adjusted profit from operations1. Adjusted profit from operations was
Total other income/(expenses), net. Total other income was
Income tax benefit. Income tax benefit was
Net profit. Net profit was
Adjusted net profit1. Adjusted net profit was
Basic and diluted EPS and adjusted basic and diluted EPS1. Basic and diluted earnings per share were
Net cash provided by operating activities. Net cash provided by operating activities was
Fiscal 2025 Financial Results
Total net revenues. Total net revenues were
Value-added services (VAS). Revenues from VAS were
Advertising. Revenues from advertising were
Mobile games. Revenues from mobile games were
IP derivatives and others. Revenues from IP derivatives and others were
Cost of revenues. Cost of revenues was
Gross profit. Gross profit was
Total operating expenses. Total operating expenses were
Sales and marketing expenses. Sales and marketing expenses were
General and administrative expenses. General and administrative expenses were
Research and development expenses. Research and development expenses were
Profit/(loss) from operations. Profit from operations was
Adjusted profit/(loss) from operations1. Adjusted profit from operations was
Total other income/(expenses), net. Total other income was
Income tax expense/(benefit). Income tax expense was
Net profit/(loss). Net profit was
Adjusted net profit/(loss)1. Adjusted net profit was
Basic and diluted EPS and adjusted basic and diluted EPS1. Basic and diluted earnings per share were
Net cash provided by operating activities. Net cash provided by operating activities was
Cash and cash equivalents, time deposits and short-term investments. As of
Share Repurchase Program
Pursuant to the Company’s two-year
1 Adjusted profit/(loss) from operations, adjusted net profit/(loss), adjusted net profit/(loss) margin and adjusted basic and diluted EPS are non-GAAP financial measures. For more information on non-GAAP financial measures, please see the section “Use of Non-GAAP Financial Measures,” and the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results.”
Conference Call
The Company’s management will host an earnings conference call at
| Event Title: | |
| Registration Link: | https://edge.media-server.com/mmc/p/a8f754d3 |
All participants must use the link provided above to complete the online registration process in advance of the conference call. Upon registering, each participant will receive a set of participant dial-in numbers and a personal PIN, which will be used to join the conference call.
Additionally, a live webcast of the conference call will be available on the Company’s investor relations website at http://ir.bilibili.com, and a replay of the webcast will be available following the session.
About
For more information, please visit: http://ir.bilibili.com.
Use of Non-GAAP Financial Measures
The Company uses non-GAAP measures, such as adjusted profit/(loss) from operations, adjusted net profit/(loss), adjusted net profit/(loss) margin, adjusted net profit/(loss) per share and per ADS, basic and diluted and adjusted net profit/(loss) attributable to the Bilibili Inc.’s shareholders in evaluating its operating results and for financial and operational decision-making purposes. The Company believes that the non-GAAP financial measures help identify underlying trends in its business by excluding the impact of share-based compensation expenses, amortization expense related to intangible assets acquired through business acquisitions, income tax related to intangible assets acquired through business acquisitions, gain/loss on fair value change in investments in publicly traded companies, and loss on repurchase of convertible senior notes. The Company calculates adjusted net profit/(loss) margin by dividing the adjusted net profit/(loss) by revenue for the same period. The Company believes that the non-GAAP financial measures provide useful information about the Company’s results of operations, enhance the overall understanding of the Company’s past performance and future prospects and allow for greater visibility with respect to key metrics used by the Company’s management in its financial and operational decision-making.
The non-GAAP financial measures are not defined under
The Company mitigates these limitations by reconciling the non-GAAP financial measures to the most comparable
For more information on the non-GAAP financial measures, please see the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results.”
Exchange Rate Information
This announcement contains translations of certain RMB amounts into
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the
For investor and media inquiries, please contact:
In
Tel: +86-21-2509-9255 Ext. 8523
E-mail: ir@bilibili.com
Piacente Financial Communications
Tel: +86-10-6508-0677
E-mail: bilibili@tpg-ir.com
In
Piacente Financial Communications
Tel: +1-212-481-2050
E-mail: bilibili@tpg-ir.com
Unaudited Condensed Consolidated Statements of Operations (All amounts in thousands, except for share and per share data) | |||||||||||||||||||
| For the Three Months Ended | For the Year Ended | ||||||||||||||||||
| December 31, | September 30, | December 31, | December 31, | December 31, | |||||||||||||||
| 2024 | 2025 | 2025 | 2024 | 2025 | |||||||||||||||
| RMB | RMB | RMB | RMB | RMB | |||||||||||||||
| Net revenues: | |||||||||||||||||||
| Value-added services (VAS) | 3,083,071 | 3,022,526 | 3,261,824 | 10,999,137 | 11,928,286 | ||||||||||||||
| Advertising | 2,388,673 | 2,569,930 | 3,041,977 | 8,189,175 | 10,058,430 | ||||||||||||||
| Mobile games | 1,797,537 | 1,510,739 | 1,540,411 | 5,610,323 | 6,394,638 | ||||||||||||||
| IP derivatives and others | 464,880 | 582,266 | 477,155 | 2,032,890 | 1,966,412 | ||||||||||||||
| Total net revenues | 7,734,161 | 7,685,461 | 8,321,367 | 26,831,525 | 30,347,766 | ||||||||||||||
| Cost of revenues | (4,945,945 | ) | (4,867,533 | ) | (5,240,127 | ) | (18,057,562 | ) | (19,233,654 | ) | |||||||||
| Gross profit | 2,788,216 | 2,817,928 | 3,081,240 | 8,773,963 | 11,114,112 | ||||||||||||||
| Operating expenses: | |||||||||||||||||||
| Sales and marketing expenses | (1,236,593 | ) | (1,050,774 | ) | (1,128,169 | ) | (4,401,655 | ) | (4,394,107 | ) | |||||||||
| General and administrative expenses | (505,861 | ) | (508,669 | ) | (528,128 | ) | (2,031,063 | ) | (2,062,066 | ) | |||||||||
| Research and development expenses | (919,321 | ) | (904,537 | ) | (921,060 | ) | (3,685,214 | ) | (3,533,488 | ) | |||||||||
| Total operating expenses | (2,661,775 | ) | (2,463,980 | ) | (2,577,357 | ) | (10,117,932 | ) | (9,989,661 | ) | |||||||||
| Profit/(loss) from operations | 126,441 | 353,948 | 503,883 | (1,343,969 | ) | 1,124,451 | |||||||||||||
| Other (expenses)/income: | |||||||||||||||||||
| Investment loss, net (including impairments) | (283,191 | ) | (70,336 | ) | (52,874 | ) | (470,081 | ) | (242,288 | ) | |||||||||
| Interest income | 110,150 | 122,526 | 113,509 | 434,980 | 431,847 | ||||||||||||||
| Interest expense | (19,986 | ) | (42,135 | ) | (40,360 | ) | (89,193 | ) | (150,572 | ) | |||||||||
| Exchange gains/(losses) | 10,529 | (21,683 | ) | (35,120 | ) | (68,715 | ) | (80,172 | ) | ||||||||||
| Debt extinguishment loss | (17,649 | ) | - | - | (38,629 | ) | (2 | ) | |||||||||||
| Others, net | 139,107 | 112,321 | 18,856 | 175,412 | 124,822 | ||||||||||||||
| Total other (expenses)/income, net | (61,040 | ) | 100,693 | 4,011 | (56,226 | ) | 83,635 | ||||||||||||
| Profit/(loss) before income tax | 65,401 | 454,641 | 507,894 | (1,400,195 | ) | 1,208,086 | |||||||||||||
| Income tax benefit/(expense) | 23,533 | 14,760 | 6,040 | 36,544 | (17,145 | ) | |||||||||||||
| Net profit/(loss) | 88,934 | 469,401 | 513,934 | (1,363,651 | ) | 1,190,941 | |||||||||||||
| Net loss/(profit) attributable to noncontrolling interests | 1,026 | 829 | (533 | ) | 16,851 | 2,590 | |||||||||||||
| Net profit/(loss) attributable to the Bilibili Inc.’s shareholders | 89,960 | 470,230 | 513,401 | (1,346,800 | ) | 1,193,531 | |||||||||||||
| Net profit/(loss) per share, basic | 0.22 | 1.13 | 1.23 | (3.23 | ) | 2.85 | |||||||||||||
| Net profit/(loss) per ADS, basic | 0.22 | 1.13 | 1.23 | (3.23 | ) | 2.85 | |||||||||||||
| Net profit/(loss) per share, diluted | 0.21 | 1.05 | 1.14 | (3.23 | ) | 2.74 | |||||||||||||
| Net profit/(loss) per ADS, diluted | 0.21 | 1.05 | 1.14 | (3.23 | ) | 2.74 | |||||||||||||
| Weighted average number of ordinary shares, basic | 417,829,038 | 417,467,814 | 418,687,963 | 416,470,256 | 418,913,625 | ||||||||||||||
| Weighted average number of ADS, basic | 417,829,038 | 417,467,814 | 418,687,963 | 416,470,256 | 418,913,625 | ||||||||||||||
| Weighted average number of ordinary shares, diluted | 424,208,294 | 454,956,127 | 457,602,895 | 416,470,256 | 444,026,799 | ||||||||||||||
| Weighted average number of ADS, diluted | 424,208,294 | 454,956,127 | 457,602,895 | 416,470,256 | 444,026,799 | ||||||||||||||
The accompanying notes are an integral part of this press release.
Notes to Unaudited Condensed Financial Information (All amounts in thousands, except for share and per share data) | ||||||||||||||||||
| For the Three Months Ended | For the Year Ended | |||||||||||||||||
| December 31, | September 30, | December 31, | December 31, | December 31, | ||||||||||||||
| 2024 | 2025 | 2025 | 2024 | 2025 | ||||||||||||||
| RMB | RMB | RMB | RMB | RMB | ||||||||||||||
| Share-based compensation expenses included in: | ||||||||||||||||||
| Cost of revenues | 25,350 | 27,418 | 26,956 | 84,178 | 104,684 | |||||||||||||
| Sales and marketing expenses | 18,524 | 19,277 | 21,111 | 60,460 | 76,605 | |||||||||||||
| General and administrative expenses | 137,513 | 141,341 | 138,327 | 568,194 | 561,330 | |||||||||||||
| Research and development expenses | 113,649 | 109,225 | 111,268 | 403,380 | 427,916 | |||||||||||||
| Total | 295,036 | 297,261 | 297,662 | 1,116,212 | 1,170,535 | |||||||||||||
Unaudited Condensed Consolidated Balance Sheets (All amounts in thousands, except for share and per share data) | |||||||
| December 31, | December 31, | ||||||
| 2024 | 2025 | ||||||
| RMB | RMB | ||||||
| Assets | |||||||
| Current assets: | |||||||
| Cash and cash equivalents | 10,249,382 | 12,183,538 | |||||
| Time deposits | 3,588,475 | 5,522,327 | |||||
| Restricted cash | 50,000 | 50,800 | |||||
| Accounts receivable, net | 1,226,875 | 1,268,219 | |||||
| Prepayments and other current assets | 1,934,788 | 2,077,999 | |||||
| Short-term investments | 2,706,535 | 6,447,197 | |||||
| Total current assets | 19,756,055 | 27,550,080 | |||||
| Non-current assets: | |||||||
| Property and equipment, net | 589,227 | 695,105 | |||||
| Production cost, net | 1,851,207 | 1,599,896 | |||||
| Intangible assets, net | 3,201,012 | 3,109,603 | |||||
| 2,725,130 | 2,818,125 | ||||||
| Long-term investments, net | 3,911,592 | 4,761,653 | |||||
| Other long-term assets | 664,277 | 633,301 | |||||
| Total non-current assets | 12,942,445 | 13,617,683 | |||||
| Total assets | 32,698,500 | 41,167,763 | |||||
| Liabilities | |||||||
| Current liabilities: | |||||||
| Accounts payable | 4,801,416 | 5,497,415 | |||||
| Salary and welfare payables | 1,599,482 | 1,710,322 | |||||
| Taxes payable | 428,932 | 405,887 | |||||
| Short-term loan and current portion of long-term debt | 1,571,836 | 4,860,846 | |||||
| Deferred revenue | 3,802,307 | 4,661,863 | |||||
| Accrued liabilities and other payables | 2,558,830 | 3,190,679 | |||||
| Total current liabilities | 14,762,803 | 20,327,012 | |||||
| Non-current liabilities: | |||||||
| Long-term debt | 3,264,153 | 4,775,871 | |||||
| Other long-term liabilities | 567,631 | 516,317 | |||||
| Total non-current liabilities | 3,831,784 | 5,292,188 | |||||
| Total liabilities | 18,594,587 | 25,619,200 | |||||
| Total Bilibili Inc.’s shareholders’ equity | 14,108,397 | 15,573,282 | |||||
| Noncontrolling interests | (4,484 | ) | (24,719 | ) | |||
| Total shareholders’ equity | 14,103,913 | 15,548,563 | |||||
| Total liabilities and shareholders’ equity | 32,698,500 | 41,167,763 | |||||
Unaudited Selected Condensed Consolidated Cash Flows Data (All amounts in thousands, except for share and per share data) | ||||||||||
| For the Three Months Ended | For the Year Ended | |||||||||
| December 31, | September 30, | December 31, | December 31, | December 31, | ||||||
| 2024 | 2025 | 2025 | 2024 | 2025 | ||||||
| RMB | RMB | RMB | RMB | RMB | ||||||
| Net cash provided by operating activities | 1,400,988 | 2,016,188 | 1,839,560 | 6,014,854 | 7,147,108 | |||||
Unaudited Reconciliations of GAAP and Non-GAAP Results (All amounts in thousands, except for share and per share data) | ||||||||||||||
| For the Three Months Ended | For the Year Ended | |||||||||||||
| December 31, | September 30, | December 31, | December 31, | December 31, | ||||||||||
| 2024 | 2025 | 2025 | 2024 | 2025 | ||||||||||
| RMB | RMB | RMB | RMB | RMB | ||||||||||
| Profit/(loss) from operations | 126,441 | 353,948 | 503,883 | (1,343,969 | ) | 1,124,451 | ||||||||
| Add: | ||||||||||||||
| Share-based compensation expenses | 295,036 | 297,261 | 297,662 | 1,116,212 | 1,170,535 | |||||||||
| Amortization expense related to intangible assets acquired through business acquisitions | 41,581 | 36,657 | 36,657 | 166,909 | 146,698 | |||||||||
| Adjusted profit/(loss) from operations | 463,058 | 687,866 | 838,202 | (60,848 | ) | 2,441,684 | ||||||||
| Net profit/(loss) | 88,934 | 469,401 | 513,934 | (1,363,651 | ) | 1,190,941 | ||||||||
| Add: | ||||||||||||||
| Share-based compensation expenses | 295,036 | 297,261 | 297,662 | 1,116,212 | 1,170,535 | |||||||||
| Amortization expense related to intangible assets acquired through business acquisitions | 41,581 | 36,657 | 36,657 | 166,909 | 146,698 | |||||||||
| Income tax related to intangible assets acquired through business acquisitions | (5,358 | ) | (4,131 | ) | (4,131 | ) | (21,578 | ) | (16,534 | ) | ||||
| Loss/(Gain) on fair value change in investments in publicly traded companies | 14,177 | (12,894 | ) | 34,280 | 24,524 | 95,896 | ||||||||
| Loss on repurchase of convertible senior notes | 17,649 | - | - | 38,629 | 2 | |||||||||
| Adjusted net profit/(loss) | 452,019 | 786,294 | 878,402 | (38,955 | ) | 2,587,538 | ||||||||
| Net profit/(loss) margin | 1.1 | % | 6.1 | % | 6.2 | % | (5.1 | %) | 3.9 | % | ||||
| Adjusted net profit/(loss) margin | 5.8 | % | 10.2 | % | 10.6 | % | (0.1 | %) | 8.5 | % | ||||
| Net loss/(profit) attributable to noncontrolling interests | 1,026 | 829 | (533 | ) | 16,851 | 2,590 | ||||||||
| Adjusted net profit/(loss) attributable to the Bilibili Inc.’s shareholders | 453,045 | 787,123 | 877,869 | (22,104 | ) | 2,590,128 | ||||||||
| Adjusted net profit/(loss) per share, basic | 1.08 | 1.89 | 2.10 | (0.05 | ) | 6.18 | ||||||||
| Adjusted net profit/(loss) per ADS, basic | 1.08 | 1.89 | 2.10 | (0.05 | ) | 6.18 | ||||||||
| Adjusted net profit/(loss) per share, diluted | 1.07 | 1.75 | 1.94 | (0.05 | ) | 5.88 | ||||||||
| Adjusted net profit/(loss) per ADS, diluted | 1.07 | 1.75 | 1.94 | (0.05 | ) | 5.88 | ||||||||
| Weighted average number of ordinary shares, basic | 417,829,038 | 417,467,814 | 418,687,963 | 416,470,256 | 418,913,625 | |||||||||
| Weighted average number of ADS, basic | 417,829,038 | 417,467,814 | 418,687,963 | 416,470,256 | 418,913,625 | |||||||||
| Weighted average number of ordinary shares, diluted | 424,208,294 | 454,956,127 | 457,602,895 | 416,470,256 | 444,026,799 | |||||||||
| Weighted average number of ADS, diluted | 424,208,294 | 454,956,127 | 457,602,895 | 416,470,256 | 444,026,799 | |||||||||
Source: