Financial and Operational Highlights for the Second Half of 2025
- Number of followers1 as of
December 31, 2025 , reached 36.8 million, an increase of 2.5% from 35.9 million as ofDecember 31, 2024 .
- Net income was
RMB16.2 million (US$2.3 million ) in the second half of 2025, compared to net loss ofRMB44.9 million in the same period of 2024.
- Total revenues increased by 4.7% to
RMB134.8 million (US$19.3 million ) in the second half of 2025 fromRMB128.7 million in the same period of 2024.
- Revenues from online advertising services increased by 5.0% to
RMB105.2 million (US$15.0 million ) in the second half of 2025, fromRMB100.2 million in the same period of 2024.
- Revenues from enterprise value-added services increased by 7.7% to
RMB20.9 million (US$3.0 million ) in the second half of 2025, fromRMB19.4 million in the same period of 2024.
- Revenues from subscription services decreased by 3.3% to
RMB8.7 million (US$1.2 million ) in the second half of 2025 fromRMB9.0 million in the same period of 2024.
- Cost of revenues decreased by 12.6% to
RMB54.0 million (US$7.7 million ) in the second half of 2025, fromRMB61.8 million in the same period of 2024.
- Gross profit increased by 20.8% to
RMB80.8 million (US$11.6 million ) in the second half of 2025, fromRMB66.9 million in the same period of 2024.
- Gross profit margin increased by 8.0 percentage points to 60.0% from 52.0% over the same period of 2024.
- Operating expenses decreased by 10.3% to
RMB65.6 million (US$9.4 million ) in the second half of 2025, fromRMB73.1 million in the same period of 2024.
Financial and Operational Highlights for the Fiscal Year 2025
- Net income was
RMB11.4 million (US$1.6 million ) in fiscal year 2025, compared to net loss ofRMB140.8 million in fiscal year 2024.
- Total revenues were
RMB227.9 million (US$32.6 million ) in fiscal year 2025, compared toRMB231.1 million in fiscal year 2024.
- Revenues from online advertising services decreased by 0.5% to
RMB179.7 million (US$25.7 million ) in fiscal year 2025, fromRMB180.6 million in fiscal year 2024.
- Revenues from enterprise value-added services increased by 1.2% to
RMB33.2 million (US$4.7 million ) in fiscal year 2025, fromRMB32.8 million in fiscal year 2024.
- Revenues from subscription services decreased by 14.2% to
RMB15.1 million (US$2.2 million ) in fiscal year 2025, fromRMB17.6 million in fiscal year 2024.
- Cost of revenues decreased by 18.8% to
RMB96.4 million (US$13.8 million ) in fiscal year 2025, fromRMB118.7 million in fiscal year 2024.
- Gross profit increased by 17.1% to
RMB131.5 million (US$18.8 million ) in fiscal year 2025, fromRMB112.3 million in fiscal year 2024.
- Gross profit margin increased by 9.1 percentage points to 57.7% from 48.6% over fiscal year 2024.
- Operating expenses decreased by 36.1% to
RMB121.5 million (US$17.4 million ) in fiscal year 2025, fromRMB190.1 million in fiscal year 2024.
Selected Operating Data
| For the Fiscal Year Ended | ||||
| 2025 | 2024 | |||
| Online advertising services | ||||
| Number of online advertising services end customers | 441 | 411 | ||
| Average revenue per online advertising services end customer (RMB’000)2 | 407.4 | 439.4 | ||
| Enterprise value-added services | ||||
| Number of enterprise value-added services end customers | 144 | 158 | ||
| Average revenue per enterprise value-added services end customer (RMB’000)3 | 230.3 | 207.8 | ||
| Subscription services | ||||
| Number of individual subscribers | - | 16 | ||
| Average revenue per individual subscriber (RMB)4 | - | 24,637.5 | ||
| Number of institutional investors | 125 | 231 | ||
| Average revenue per institutional investor (RMB’000)5 | 120.8 | 74.6 | ||
Mr.
Mr.
__________________________
1 “Number of followers” refers to the aggregate number of followers across the official accounts we own and/or operate on various social media and online platforms, including but not limited to Weixin, Weibo, Zhihu, Toutiao,
2 Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period.
3 Equals revenues generated from enterprise value-added services for a period divided by the number of enterprise value-added services end customers in the same period.
4 Equals revenues generated from individual subscription services for a period divided by the number of individual subscribers in the same period.
5 Equals revenues generated from institutional investor subscription services for a period divided by the number of institutional investors in the same period.
Unaudited Financial Results of the Second Half of 2025
Total revenues increased by 4.7% to
- Online advertising services revenues increased by 5.0% to
RMB105.2 million (US$15.0 million ) in the second half of 2025, fromRMB100.2 million in the same period of 2024. The increase was primarily attributable to strong advertising demand from AI and high-tech companies, which 36Kr captured through its focus on the tech vertical.
- Enterprise value-added services revenues increased by 7.7% to
RMB20.9 million (US$3.0 million ) in the second half of 2025, fromRMB19.4 million in the same period of 2024. The increase was primarily attributable to more innovative marketing solutions we provided to our customers as well as proactive sales strategies we adopted to navigate the challenging environment during the period.
- Subscription services revenues decreased by 3.3% to
RMB8.7 million (US$1.2 million ) in the second half of 2025, fromRMB9.0 million in the same period of 2024. The slight decrease was primarily driven by a strategic shift in training services and ongoing refinement of this segment’s customer structure.
Cost of revenues decreased by 12.6% to
Gross profit increased by 20.8% to
Operating expenses decreased by 10.3% to
- Sales and marketing expenses were
RMB37.0 million (US$5.3 million ) in the second half of 2025, a slight decrease of 0.5% fromRMB37.2 million in the same period of 2024, as we strategically focused sales and marketing spend on higher-efficiency areas alongside business development.
- General and administrative expenses were
RMB22.4 million (US$3.2 million ) in the second half of 2025, a 26.1% decrease compared toRMB30.3 million in the same period of 2024. The decrease was primarily attributable to a decline in personnel-related expenses.
- Research and development expenses were
RMB6.3 million (US$0.9 million ) in the second half of 2025, an increase of 12.5% fromRMB5.6 million in the same period of 2024. The increase was primarily attributable to an increase in staff costs, including salaries and discretionary bonuses for the R&D team.
Share-based compensation gains recognized in cost of revenues, sales and marketing expenses, and research and development expenses, as well as general and administrative expenses, totaled
Other income were
Income tax expenses were
Net income was
Net income attributable to
Basic and diluted net income per ADS7 were both
Certain Balance Sheet Items
As of
Unaudited Financial Results of Fiscal Year 2025
Total revenues were
- Online advertising services revenues decreased by 0.5% to
RMB179.7 million (US$25.7 million ) in fiscal year 2025, fromRMB180.6 million in fiscal year 2024, relatively flat year over year.
- Enterprise value-added services revenues increased by 1.2% to
RMB33.2 million (US$4.7 million ) in fiscal year 2025, fromRMB32.8 million in fiscal year 2024. The increase was primarily due to innovative marketing solutions and proactive sales strategies adopted during the year.
- Subscription services revenues decreased by 14.2%
RMB15.1 million (US$2.2 million ) in fiscal year 2025, fromRMB17.6 million in fiscal year 2024. The decrease was mainly attributable to a strategic shift in training services and a continued focus on refining this segment’s customer base.
Cost of revenues decreased by 18.8% to
Gross profit increased by 17.1% to
Operating expenses decreased by 36.1% to
- Sales and marketing expenses decreased by 19.6% to
RMB66.4 million (US$9.5 million ) in fiscal year 2025, fromRMB82.6 million in fiscal year 2024. The decrease was primarily attributable to the decrease in payroll-related expenses, travel and entertainment expenses, and marketing and promotional expenses.
- General and administrative expenses decreased by 54.5% to
RMB42.4 million (US$6.1 million ) in fiscal year 2025, fromRMB93.1 million in fiscal year 2024. The decrease was largely attributable to the decrease in personnel-related expenses and provision of allowance for credit losses.
- Research and development expenses decreased by 11.8% to
RMB12.7 million (US$1.8 million ) in fiscal year 2025, fromRMB14.4 million in fiscal year 2024. The decrease was primarily due to a reduction in R&D headcount following a team restructuring in the prior year, partially offset by an increase in salaries and discretionary bonuses for the R&D team this year.
Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, and research and development expenses, as well as general and administrative expenses, totaled
Other income were
Income tax expenses decreased by 67.2% to
Net income was
Net income attributable to
Basic and diluted net income per ADS7 were
_________________
6 Non-GAAP adjusted income/(loss) represents net income/(loss) excluding share-based compensation expenses/(gain).
7 On
Conference Call
The Company's management will host an earnings conference call at
For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call.
| Event Title: | |
| Pre-registration link: | https://s1.c-conf.com/diamondpass/10053735-6wo0i8.html |
Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com.
A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers:
| +1-855-883-1031 | |
| International: | +61-7-3107-6325 |
| 800-930-639 | |
| Mainland | 400-120-9216 |
| Replay PIN: | 10053735 |
About
For more information, please visit: http://ir.36kr.com.
Use of Non-GAAP Financial Measures
In evaluating its business, the Company considers and uses two non-GAAP measures, adjusted net income/(loss) and adjusted EBITDA, as supplemental measures to review and assess its operating performance. The presentation of these two non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with
These non-GAAP financial measures are not defined under
The Company compensates for these limitations by reconciling these non-GAAP financial measures to the nearest
Adjusted net loss represents net loss excluding share-based compensation expenses.
Adjusted EBITDA represents adjusted net income/(loss) before interest income, interest expenses, income tax expenses/(credit), depreciation of property and equipment and amortization of intangible assets.
For more information on these non-GAAP financial measures, please see the table captioned “Reconciliations of GAAP and non-GAAP results” set forth at the end of this press release.
Exchange Rate Information
This announcement contains translations of certain RMB amounts into
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the
For investor and media inquiries, please contact:
In
Investor Relations
Tel: +86 (10) 8965-0708
E-mail: ir@36kr.com
Tel: +86 (10) 6508-0677
E-mail: 36Kr@tpg-ir.com
In
Tel: +1-212-481-2050
E-mail: 36Kr@tpg-ir.com
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS | |||||
2024 | 2025 | 2025 | |||
| RMB’000 | RMB’000 | US$’000 | |||
| Assets | |||||
| Current assets: | |||||
| Cash and cash equivalents | 36,766 | 102,239 | 14,620 | ||
| Restricted cash | 822 | 11,902 | 1,702 | ||
| Short-term investments | 54,947 | 2,000 | 286 | ||
| Accounts receivable, net | 65,617 | 61,800 | 8,837 | ||
| Receivables due from related parties | 104 | 304 | 43 | ||
| Prepayments and other current assets | 17,171 | 11,629 | 1,664 | ||
| Total current assets | 175,427 | 189,874 | 27,152 | ||
| Non-current assets: | |||||
| Property and equipment, net | 5,817 | 3,958 | 566 | ||
| Intangible assets, net | 1,485 | 1,172 | 168 | ||
| Long-term investments | 74,858 | 82,939 | 11,860 | ||
| Operating lease right-of-use assets, net | 18,606 | 19,548 | 2,795 | ||
| Total non-current assets | 100,766 | 107,617 | 15,389 | ||
| Total assets | 276,193 | 297,491 | 42,541 | ||
| Liabilities | |||||
| Current liabilities: | |||||
| Accounts payable | 59,835 | 46,694 | 6,677 | ||
| Salary and welfare payables | 30,666 | 23,938 | 3,423 | ||
| Taxes payable | 2,648 | 4,095 | 586 | ||
| Deferred revenue | 19,301 | 39,900 | 5,706 | ||
| Amounts due to related parties | 789 | 2,008 | 287 | ||
| Accrued liabilities and other payables | 15,103 | 12,330 | 1,763 | ||
| Short-term bank loan | 10,000 | 19,950 | 2,853 | ||
| Operating lease liabilities | 7,860 | 8,078 | 1,155 | ||
| Total current liabilities | 146,202 | 156,993 | 22,450 | ||
| Non-current liabilities: | |||||
| Operating lease liabilities | 11,743 | 11,426 | 1,634 | ||
| Other non-current liabilities | — | — | — | ||
| Total non-current liabilities | 11,743 | 11,426 | 1,634 | ||
| Total liabilities | 157,945 | 168,419 | 24,084 | ||
| Shareholders’ equity | |||||
| Ordinary shares | 694 | 694 | 99 | ||
| (2,865) | (2,367) | (338) | |||
| Additional paid-in capital | 2,057,363 | 2,056,895 | 294,132 | ||
| Accumulated deficit | (1,932,258) | (1,921,092) | (274,713) | ||
| Accumulated other comprehensive loss | (4,922) | (5,338) | (763) | ||
| Total 36Kr Holdings Inc.’s shareholders’ equity | 118,012 | 128,792 | 18,417 | ||
| Non-controlling interests | 236 | 280 | 40 | ||
| Total shareholders’ equity | 118,248 | 129,072 | 18,457 | ||
| Total liabilities and shareholders’ equity | 276,193 | 297,491 | 42,541 | ||
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS) | |||||||||||||||||
| Six Months Ended | Twelve Months Ended | ||||||||||||||||
2024 | 2025 | 2025 | 2024 | 2025 | 2025 | ||||||||||||
| RMB’000 | RMB’000 | US$’000 | RMB’000 | RMB’000 | US$’000 | ||||||||||||
| Revenues: | |||||||||||||||||
| Online advertising services | 100,214 | 105,174 | 15,040 | 180,609 | 179,681 | 25,694 | |||||||||||
| Enterprise value-added services | 19,449 | 20,931 | 2,993 | 32,832 | 33,157 | 4,741 | |||||||||||
| Subscription services | 9,006 | 8,663 | 1,239 | 17,629 | 15,099 | 2,159 | |||||||||||
| Total revenues | 128,669 | 134,768 | 19,272 | 231,070 | 227,937 | 32,594 | |||||||||||
| Cost of revenues | (61,802 | ) | (53,968 | ) | (7,717 | ) | (118,734 | ) | (96,440 | ) | (13,791 | ) | |||||
| Gross profit | 66,867 | 80,800 | 11,555 | 112,336 | 131,497 | 18,803 | |||||||||||
| Operating expenses: | |||||||||||||||||
| Sales and marketing expenses | (37,236 | ) | (36,963 | ) | (5,286 | ) | (82,596 | ) | (66,408 | ) | (9,496 | ) | |||||
| General and administrative expenses | (30,272 | ) | (22,370 | ) | (3,199 | ) | (93,100 | ) | (42,365 | ) | (6,058 | ) | |||||
| Research and development expenses | (5,597 | ) | (6,287 | ) | (899 | ) | (14,404 | ) | (12,706 | ) | (1,817 | ) | |||||
| Total operating expenses | (73,105 | ) | (65,620 | ) | (9,384 | ) | (190,100 | ) | (121,479 | ) | (17,371 | ) | |||||
| (Loss)/Income from operations | (6,238 | ) | 15,180 | 2,171 | (77,764 | ) | 10,018 | 1,432 | |||||||||
| Other (expenses)/income: | |||||||||||||||||
| Share of loss from equity method investments | (3,209 | ) | (445 | ) | (64 | ) | (3,726 | ) | (723 | ) | (103 | ) | |||||
| Gain on disposal of subsidiaries | 839 | - | - | 839 | 355 | 51 | |||||||||||
| Long-term investment (loss)/income | (37,229 | ) | 166 | 24 | (62,763 | ) | 418 | 60 | |||||||||
| Short-term investment income | 199 | 254 | 36 | 623 | 529 | 76 | |||||||||||
| Government grant | 16 | 1 | - | 491 | 176 | 25 | |||||||||||
| Others, net | 760 | 1,096 | 157 | 1,577 | 676 | 97 | |||||||||||
| (Loss)/Income before income tax | (44,862 | ) | 16,252 | 2,324 | (140,723 | ) | 11,449 | 1,638 | |||||||||
| Income tax credits/(expenses) | 1 | (25 | ) | (4 | ) | (64 | ) | (21 | ) | (3 | ) | ||||||
| Net (loss)/income | (44,861 | ) | 16,227 | 2,320 | (140,787 | ) | 11,428 | 1,635 | |||||||||
| Net loss/(income) attributable to non-controlling interests | 2,586 | (79 | ) | (11 | ) | 4,160 | (262 | ) | (37 | ) | |||||||
| Net (loss)/income attributable to 36Kr Holdings Inc.’s ordinary shareholders | (42,275 | ) | 16,148 | 2,309 | (136,627 | ) | 11,166 | 1,598 | |||||||||
| Net (loss)/income | (44,861 | ) | 16,227 | 2,320 | (140,787 | ) | 11,428 | 1,635 | |||||||||
| Other comprehensive income/(loss) | |||||||||||||||||
| Foreign currency translation adjustments | 199 | (339 | ) | (48 | ) | 369 | (416 | ) | (59 | ) | |||||||
| Total other comprehensive income/(loss) | 199 | (339 | ) | (48 | ) | 369 | (416 | ) | (59 | ) | |||||||
| Total comprehensive (loss)/income | (44,662 | ) | 15,888 | 2,272 | (140,418 | ) | 11,012 | 1,576 | |||||||||
| Comprehensive loss/(income) attributable to non-controlling interests | 2,586 | (79 | ) | (11 | ) | 4,160 | (262 | ) | (37 | ) | |||||||
| Comprehensive (loss)/income attributable to 36Kr Holdings Inc.’s ordinary shareholders | (42,076 | ) | 15,809 | 2,261 | (136,258 | ) | 10,750 | 1,539 | |||||||||
| Net (loss)/income per ordinary share (RMB) | |||||||||||||
| Basic | (0.040 | ) | 0.015 | 0.002 | (0.130 | ) | 0.011 | 0.002 | |||||
| Diluted | (0.040 | ) | 0.015 | 0.002 | (0.130 | ) | 0.011 | 0.002 | |||||
| Net (loss)/income per ADS (RMB) | |||||||||||||
| Basic | (19.999 | ) | 7.616 | 1.089 | (64.795 | ) | 5.274 | 0.754 | |||||
| Diluted | (19.999 | ) | 7.616 | 1.089 | (64.795 | ) | 5.266 | 0.753 | |||||
| Weighted average number of ordinary shares used in per share calculation | |||||||||||||
| Basic | 1,056,978,247 | 1,060,071,541 | 1,060,071,541 | 1,054,310,601 | 1,058,471,312 | 1,058,471,312 | |||||||
| Diluted | 1,056,978,247 | 1,060,103,481 | 1,060,103,481 | 1,054,310,601 | 1,060,023,088 | 1,060,023,088 | |||||||
| Weighted average number of ADS used in per ADS calculation | |||||||||||||
| Basic | 2,113,956 | 2,120,143 | 2,120,143 | 2,108,621 | 2,116,943 | 2,116,943 | |||||||
| Diluted | 2,113,956 | 2,120,207 | 2,120,207 | 2,108,621 | 2,120,046 | 2,120,046 | |||||||
UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS | ||||||||||||
| Six Months Ended | Twelve Months Ended | |||||||||||
2024 | 2025 | 2025 | 2024 | 2025 | 2025 | |||||||
| RMB’000 | RMB’000 | US$’000 | RMB’000 | RMB’000 | US$’000 | |||||||
| Net (loss)/income | (44,861) | 16,227 | 2,320 | (140,787) | 11,428 | 1,635 | ||||||
| Share-based compensation (gains)/expenses | (225) | (76) | (11) | (178) | 13 | 2 | ||||||
| Non-GAAP adjusted net (loss)/income | (45,086) | 16,151 | 2,309 | (140,965) | 11,441 | 1,637 | ||||||
| Interest income, net | (688) | (73) | (10) | (1,173) | (369) | (53) | ||||||
| Income tax (credits)/expenses | (1) | 25 | 4 | 64 | 21 | 3 | ||||||
| Depreciation and amortization expenses | 878 | 690 | 99 | 1,829 | 1,457 | 208 | ||||||
| Non-GAAP adjusted EBITDA | (44,897) | 16,793 | 2,402 | (140,245) | 12,550 | 1,795 | ||||||
Source: