Good day, everyone, and welcome to Genesco's second quarter fiscal 2027 conference call. Just a reminder, today's call is being recorded. I will now turn the call over to Darryl MacQuarrie, senior director of FP&A and investor relations. Please go ahead, sir.

Good morning, everyone, and thank you for joining us to discuss our second quarter fiscal 2027 results. During today's call, participants expect to make forward-looking statements that reflect our expectations as of today, and actual results could differ materially. Genesco refers you to this morning's earnings release and the company's SEC filings, including its most recent 10-K and 10-Q filings, for some of the factors that could cause actual results to differ from the expectations reflected in the forward-looking statements made today. We also expect to refer to certain adjusted financial measures during the call. All non-GAAP financial measures are reconciled to their GAAP counterparts in the attachments to this morning's press release and in the schedules available on the company's website in the quarterly results section. We've also posted a presentation summarizing our results there as well. With me on the call today is Mimi Vaughn, Board Chair, President, and Chief Executive Officer, and Jonathan Collins, Senior Vice President, Finance, and Chief Financial Officer. Now, I'd like to turn the call over to Mimi.

Thanks, Darryl. Good morning, everyone, and thank you for joining our second quarter fiscal 27 earnings call. Before I get into our results and progress on strategy and initiatives, I'd like to start by welcoming Jonathan Collins, who joined Genesco in early August as our chief financial officer. Jonathan brings more than 30 years of exceptional financial experience. His senior leadership roles in major global retail and e-commerce businesses include CFO of Walmart Africa and CAO of India's Flipkart Group, and he was most recently Chief Financial Officer of America's Car Mart. Jonathan's public company leadership, multi-channel retail experience, and capital markets expertise Make him a strong fit for Genesco as we continue executing our Footwear First strategy and generating shareholder value. I'm confident he'll be an excellent partner to me, our leadership team, and the board as we drive our next phase of growth. Welcome, Jonathan. Jonathan's arrival, along with our appointment of Thomas Petersson as president of SHU following Colin Temple's retirement, which I'll touch on in more detail shortly, reflect our strong belief in the direction we are headed and our determination to keep accelerating our progress. Turning now to Q2, I'm very pleased to report that we delivered bottom line results that were significantly better than last year and well ahead of our expectations With every business achieving gains versus plans. The quarter once again highlights that our strategy is working and our momentum is building. We've been taking considerable action to respond to changes in a dynamic consumer environment and successfully evolve our business, and Q2 provides clear proof of our continued progress. Earnings improvement came from strong execution evidenced by higher gross margin recapture, more full price selling, higher ticket and conversion, better store productivity, and more disciplined expense management. This is the earnings leverage we set out to build this year, and we're increasingly confident that it reflects positive structural improvement for a higher quality, more profitable business. While we did in Q2 receive a substantial portion of the tariff refunds we applied for, which Jonathan will detail later, this is not included in the adjusted numbers we are reporting. Our sharp execution drove meaningful earnings improvement even in this lower volume sales quarter and with a lower sales base. As anticipated, the decline in sales was driven by three shorter-term headwinds tied to strategic actions we're taking to improve our business. Namely, continued store closures as we optimize our fleet, the license transition ahead of the Wrangler launch, and our intentional pullback on discounting and promotional activity at SHU. These actions are in pursuit of a healthier, more profitable business over time. As we move past these events, we expect sales trends will improve, and we remain confident the consumer-facing initiatives underway position us well for future growth. Importantly, both Journeys and Johnson & Murphy posted positive comparable sales in the quarter, continuing their ongoing streaks of consecutive gains, with the overall company comp reflecting the reduced discounting issue and corresponding impact on sales. The consumer backdrop has not changed materially from what we described last quarter. Our customer remains selective and intentional. They shop with purpose when there's a reason and they don't when there's not, and they're willing to pay up when we deliver the right product. What continues to stand out is that compelling product and newness are winning. We have the right assortments, our customer is responding, and notably, buying at full price. The back-to-school read in Q3 so far is another encouraging example. After robust spring selling, the consumer turned attention, as usual, to summer activities other than shopping. Since then, Journeys has accelerated to a mid-single-digit comp in August on top of its second-most challenging, well-into-the-double-digits monthly two-year stack. Johnson and Murphy has also seen a notable uptick in interest in its recently dropped fall offering. This gets us off to a good start for the back half. Our goal is to extend the momentum of the last year and a half and continue to gain market share, even as footwear industry dynamics remain challenged. And with that, let me now provide more color by business on the second quarter and the actions underway to deliver the back half, starting with retail. In Q2, Journeys delivered its eighth consecutive quarter of positive comparable sales on top of strong growth a year ago, extending the positive transformation story for the style-led teen that is one of the most important proof points of our strategy. Both store and e-commerce comps were positive. Journey's merchant team continues to do an excellent job building on its elevated assortment across athletic and casual, achieving higher transaction size, more full-price selling, and better conversion again in the quarter. Product strengths remain broad-based across franchises and brands. including lifestyle running, sandals, and low-profile athletic fashion with momentum in newer brands and fashion trends such as Mary Janes and sneaker ballerinas. Ultimately, athletic lifestyle led to growth over the summer where Journeys demonstrated its ability to drive market leadership in several franchises important to its target team customer. Our 4.0 rollout remains a major driver, with the new format continuing to deliver in excess of a 25% sales list. We opened 25 locations in Q2, bringing our total for the year to almost 50. What is most noteworthy about the quarter beyond the positive comps is Journeys delivered a meaningful 180 points of expense leverage. The productivity of these 4.0s, continued fleet optimization, impactful cost reduction actions, and a new approach for selling salary efficiencies all contributed. This leverage, combined with more modest comp growth and roughly flat sales due to closed stores, drove the Knight's improvement in operating income, positioning Journey's Well for profit gains outside of a robust shopping peak. While our back to school business got off to a later start due to the Labor Day calendar shift, sales trends accelerated, boosted by our Life On Loud campaign as we got into the season, especially during tax-free periods with customers looking for budget relief. As I mentioned, Journeys is comping nicely positive against record back to school results last year, especially in larger, more premium shopping centers and in major states like California and Texas. Turning now to SHU, our reset is squarely about restoring better economics over time and this quarter's results show that work is taking hold. To oversee this next phase of the turnaround, we named Thomas Petersson president of SHU in late July. Thomas succeeds Colin Temple who is retiring after a remarkable 38 year career with the business including the last 15 years as president. I want to thank Colin for his extraordinary contributions in building SHU from the start into one of the UK's leading footwear retailers and for his partnership in getting the reset work off the ground. Thomas joins us from Foot Locker where he most recently served as the geographic leader and General Manager for Europe, Middle East and Africa, leading Foot Locker's largest international business. He brings extensive global leadership experience across multi-branded footwear retail and footwear brands with a focus on youth culture. Tomas is reporting to Andy Gray, head of our Journeys Global Retail Group. We have every confidence that his UK and international experience and track record growing profitable retail businesses make him the right leader to quickly build on the current progress. His skill set and experience are an exceptional fit for SHU. Welcome, Tomas. Now back to Q2. SHU's gross margin improved 300 basis points over last year as we prioritized full price selling over discounting and promotions With a full price mix, increasing by 10 full percentage points of overall sales. Greater than expected gross margin improvement, combined with extensive efforts to improve the cost structure, including six store closures in the quarter, selling salary efficiencies, and digital marketing optimization, among others, drove nearly flat operating income year over year, despite lower sales. That is the trade-off we said we would make at SHU, near-term sales pressure in exchange for a healthier business. We're also making progress in product with greater access to and allocation of Adidas, Nike, Asics, UGG, New Balance, Birkenstock, and others as part of our more elevated assortment strategy, and we expect continued improvement as part of the Journeys retail group. The UK consumer market remains challenged and price sensitive, which we're observing during back to school right now. Against this backdrop, and with our efforts to reduce discounting, we've said we expect the shoe turnaround to take longer than Journeys, but we see the same opportunity to serve the style-led youth customer we've captured at Journeys and remain confident in our plan. Moving now to our branded business, Johnston & Murphy built on its momentum with its third consecutive quarter of positive comp gains. Newness and improving assortments, thoughtful pricing strategies, and growing awareness, driven by increased brand marketing and our Peyton Manning campaign, contributed to this growth. The strength in the quarter was store-led, with traffic considerably outperforming the industry, along with improved conversion and higher transaction size. Both higher sales and better gross margins drove the profit increase in the quarter. We are beyond thrilled to announce that we have extended our successful partnership with Peyton Manning for two additional years. Peyton is the consummate successful aspirational J&M brand ambassador with over 85% recognition across our target customer base. Our post-initial campaign research showed positive trends in J&M awareness and brand appeal, with revenue from new customers growing at a double-digit rate this year and up for 10 consecutive months since the launch of the first campaign. Younger customers are driving the growth, from the under-25, 26-35, and 36-45-year-old segments, which gives us a long runway for growth. We're also benefiting from a shift in fashion trend. The shift is not to formal dressing, but to a more refined, put-together way of dressing for work, travel, and social occasions, and that shift is right in J&M's wheelhouse. Apparel was the biggest growth driver in the quarter, growing double digits, with strength from the XC Flex pinnacle blazers, pants, and knit. But we're also grew led by casual and casual athletic styles like the Akerson, which is a dressier, refined sneaker. At Genesco Brands, major increases in Docker sales and significantly improved gross margins help offset revenue loss from license exits as our excitement builds for the Wrangler Footwear launch this month. Now turning to our outlook. We're very pleased with the bottom line outperformance we delivered in Q2 and the comp acceleration we expected as Q3 got underway and we moved into the heart of back to school, even as comparisons became more challenging. While we anticipate continued choppiness in consumer shopping for the balance of the year and lower comps in non-shopping peaks, we've shown that we can effectively navigate these periods. With our outperformance to expectations, we are rolling a portion of that upside forward but are now expecting more challenging sales in the back half to take the actions needed at SHU given how promotional we now expect the UK footwear market to be. We also plan to invest in brand building and marketing to drive customer awareness and grow our business. Taken together, these factors give us confidence that we are well positioned to deliver at the high end, up from the middle of our previously increased EPS range of $2 to $2.40. Let me now briefly highlight a few of the initiatives that are shaping the second half and supporting our longer-term earnings bridge. At Journeys, over the past two years of transformation, we've sharpened the customer proposition, we've meaningfully elevated and diversified the assortment, we've improved brand access, we've invested in the Journeys brand, upgraded the store and online experience, and dramatically improved the economics of the business. With a reimagined concept in place, The next chapter and larger opportunity for growth is broadening awareness and attracting more new customers to Journeys. The style-led teen girl who is underserved in the mall today, a group that is six to seven times larger than our historical base. A key initiative to accomplish this is significantly greater investment in building the Journeys brand. To this end, we expanded the reach of our Life on Loud platform with our new Back to School campaign. including more and bigger activations with our key brand partners and greater consumer engagement across social, digital and in-store experiences. We've increased our media spend over 30% and the campaign has already delivered over 260 million media impressions in the first four weeks of an eight-week flight. TikTok and Instagram engagement has increased 30% including TikTok Top View. And it's all led, as we intended, to traffic increases in stores and to journeys.com, which we have seen since its launch on July 14th. The campaign features Outer Banks' Madison Bailey and XO Kitty's Anna Cathcart, two celebrities that resonate with our team customer, and other influencers who are all magnifying the campaign's impact through their own social networks. Our 4.0 store rollout is another key vehicle for attracting new customers and bringing the Reimagine Journeys experience to life. Through the second quarter, we've opened 130 stores in the new 4.0 format and increased our full year target to 95 stores, bringing the total to about 180, or 20%, of the total fleet by year end. Roughly two-thirds are remodels, with the balance primarily relocations to larger footprints, plus a handful of new stores, which will drive even more growth. Our larger stores and better malls are outperforming, and we're capitalizing on that opportunity. In San Antonio, for example, we consolidated separate Journeys and Journeys Kids stores into a larger format location that's delivering promising early results. With sales at more than 70% month to date and well ahead of target. We also opened our first 4.0 journeys kit store in Mesquite, Texas with plans for seven more this year to determine if this too can be an additional growth vehicle. Moving to SHU, our priority is to build on the reset work underway while simultaneously honing the customer proposition and solidifying the path to strengthen the brand's positioning in the UK market. With Tomas now on board, we look forward to sharing that strategic growth plan in more detail in the coming months with inspiration from the journey's playbook successes. And in the meanwhile, we will be continuing to reduce reliance on discounting. There will be a little less opportunity for gross margin improvement in Q3, but more in Q4. Completing the closure of 20 stores in total over the last two years or over 15% of the store base as we optimize the footprint, furthering the cost reduction results we have been achieving, and building on the product access gains while rationalizing tertiary brands. At Johnston and Murphy, we see a unique moment at this time to greatly expand on our momentum as consumers gravitate toward a more refined and put together look. We're excited for the new Johnston and Murphy and Payton campaign, which launched on September 1st, one month earlier than last year. We shifted additional marketing dollars into Q3 for more impact. This campaign has a fashion theme with continued focus on reaching our target customer through live sports and sports and business programming and content. Our assortment will be supported by strong fall newness in quarter zips, layering pieces, outerwear, and boots as we head into this important selling season. and we will have additional new customer acquisition catalysts with the opening of 10 new J&M stores in the back half. So in summary, our Footwear First strategy continues to gain traction and the strategic initiatives we've put in place are translating into tangible results across our company. This progress is a direct result of the stellar dedication and execution of our people and I want to thank you for your incredible work, which is so exciting to see pay off. And with that, I'll turn it over to Jonathan to review our financial results and outlook in more detail.

Thanks Mimi and good morning everyone. Before I get into the quarter, I want to say how excited I am to be joining Genesco. As I shared when I was announced, I am honored and humbled to join the company at such an exciting time in its growth journey. Over the past few weeks, I've had the opportunity to spend time with Mimi, the board, and the leadership team, and what stands out is the progress being made under the Footwear First strategy and the significant opportunity ahead. We have strong brands and leading positions in attractive categories and multiple opportunities to drive profitable growth and shareholder value. I look forward to partnering with the team as we execute on these opportunities. With that, let me turn to the quarter. The headline for the quarter is that earnings improved meaningfully despite lower sales driven by gross margin expansion and disciplined expense management. This performance demonstrates the operating leverage we are building and reinforces our confidence in the earnings potential of the business. Revenue for the quarter decreased 3% to $530 million and overall comparable sales declined 1%. As Mimi outlined, the decline in sales was anticipated and driven primarily by the impact of store closures, a deliberate reduction in promotional activity at SHU amid a highly promotional UK market, and the loss of sales from the license transition ahead of the Wrangler launch. We ended the quarter with 67 net fewer stores than a year ago, representing approximately 5% of both our fleet and square footage, and approximately 2% of sales. Importantly, these closures continue to be accretive to operating income, with many generating positive sales transfers in excess of 15%, while improving fixed cost leverage across our fleet. By channel, store comps increased 1%, while e-commerce comps declined 6% due to the outsized impact of reduced promotions at SHU Online. By division, Journey's comps increased 2%, and Johnson & Murphy's comps increased 4%, while more than offset by a 9% decline at SHU. Adjusted gross margin was 47.2%, up 140 basis points from last year, driven by reduced promotional activity and higher full price selling at SHU, a favorable sales mix, license exit benefit, and pricing and tariff mitigation actions in our branded businesses. Adjusted operating expenses decreased approximately $6 million versus last year, driven by selling salary efficiencies and effective cost control. Adjusted SG&A expense was 48.8% of sales and deleveraged 40 basis points due primarily to lower sales volume. Excluding performance-based incentive compensation, SG&A expense was almost flat as a percentage of sales. As a result of our quarter's performance, adjusted operating loss improved by $6 million to a loss of $8 million compared to a loss of $14 million last year. Adjusted diluted loss per share was $0.83 compared to a loss of $1.14 last year. This quarter's EPS was negatively impacted by a significantly lower tax rate versus last year driven by the valuation allowance discussed on our Q4 call and doesn't fully reflect the improvement in operating income. As we continue to execute the enterprise-wide structural cost savings initiative announced earlier in the year, I want to provide additional color on the $40 to $50 million opportunity. The program focuses on selling salary productivity, operational efficiencies, procurement initiatives, and AI and automation opportunities. Importantly, these are structural savings designed to permanently improve the economics of the business rather than one-time cost reductions. The early results we are seeing from our IT transformation and broader efficiency initiatives increase our confidence in the program. For fiscal 2027, we expect to realize up to $20 million of savings with the remaining $20 to $30 million expected over the following two years. These savings are enabling us to invest in areas that drive growth and brand awareness while also helping to offset inflationary pressures. Regarding tariffs, We received approximately 22 million of refunds during the quarter, which we've excluded from our adjusted results. As a reminder, these relate only to our branded businesses where we import product which represent roughly 20% of our company. As previously discussed, we view these proceeds as non-operating in nature and intend to deploy them consistently with our capital allocation priorities, including growth investments and returns to shareholders. We will continue mitigating tariff impacts through pricing, sourcing, and mix actions as we assess any additional exposure from the new Section 301 tariffs. Turning now to capital allocation and the balance sheet, inventory at quarter end was up 8% versus last year, driven primarily by investments in Journeys growth initiatives, support for 4.0 store expansion, and key product categories headed into back to school. Overall, inventory remains clean and appropriately positioned for the fall and holiday selling seasons. Capital expenditures totaled $17 million during the quarter and were focused primarily on Journey's 4.0 remodels and growth initiatives. We ended the quarter with 1,186 stores following three openings and 25 closures. We did not repurchase shares during the second quarter. In the third quarter, through August 31st, We repurchased approximately 318,000 shares or about 3% of outstanding shares for $11 million leaving $19 million remaining under our authorization. We continue to view share repurchases as an important component of our capital allocation framework while maintaining balance sheet flexibility. Our balance sheet remains healthy LaQuiddity remains strong and we expect solid cash flow generation as we move through the second half of the year. Before discussing the specifics of our updated outlook, I want to reiterate our approach to guidance. The majority of our annual earnings are generated during the third and fourth quarters, particularly the fourth quarter, and we continue to operate in a dynamic consumer environment. While recent performance has been encouraging and supports an increase to our full-year outlook, we believe it is prudent to maintain an appropriate level of conservatism until we are further through the holiday selling season. Our goal is to establish a range we believe is achievable while preserving opportunities to outperform. Turning now to our outlook, based on our second quarter outperformance, We now expect fiscal 2027 adjusted diluted earnings per share to be at the high end up from the middle of our previously increased range of $2 to $2.40. For the back half of the year, we still expect continued momentum at Journeys and Johnson & Murphy, gross margin progress at SHU, and disciplined expense management. We are flowing a portion of the Q2 outperformance through to the balance of the year, while also incorporating quite a bit more than initially expected sales pressure in the back half from SHU as we continue to prioritize gross margin improvement through more full price selling in an increasingly competitive UK footwear market, along with incremental investments in marketing and brand building initiatives. Importantly, our adjusted outlook excludes the tariff refunds received during the second quarter and assumes no benefit from any future tariff refunds. Our full-year guidance now assumes flat comparable sales versus our prior expectation of up 1% to 2%, reflecting the greater sales pressure at SHU, resulting in total sales down approximately 2% versus our prior expectation of down 1% to flat. Gross margin expansion of 60 to 80 basis points versus our prior expectation of 50 to 60 basis points, reflecting second quarter outperformance. SG&A has a percentage of sales to deleverage approximately 30 basis points. versus our prior expectation of flat to 20 basis points of deleverage reflecting the lower sales and adjusted operating income within our prior range of $34 to $40 million with the higher end of the range up from the middle now the most likely outcome. We also continue to assume a full year adjusted effective tax rate of approximately 30%. Due to the valuation allowance and seasonal earnings pattern of the business, we again expect the tax rate to remain unusually low for the third quarter, with the fourth quarter true-up to reach the full-year rate. Our updated outlook assumes a weighted average diluted share count of approximately 10.8 million shares, reflecting repurchases completed through August 31st. For the third quarter, specifically, we expect roughly flat comparable sales, with positive comps at Journeys and J&M Offset by negative comps at SHU. Total sales down a little over 4% to 4.5%, reflecting the sales pressure at SHU, $14 million of loss from license exits, and the impact of store closures. We expected the most pressure from the license lost in the second and third quarters, but were able to make up about half of it in the second quarter, which we are not assuming for the third. Gross margin expansion of 90 to 100 basis points driven by Genesco brands lapping significant clearance activity last year and our expectation for more full price selling at SHU, SG&A deleverage that will more than offset the gross margin expansion reflecting the sales decline as well as 100 basis points of pressure from increased marketing and investment behind back to school and the expanded J&M patent campaign and a tax rate of approximately 7 to 8%. Taken together, we expect third quarter operating income to be moderately below last year, reflecting the timing of these pressures and investments, while EPS is expected to be $0.05 to $0.15 higher. We view this as a temporary break in our operating income progression, with growth expected to resume in the fourth quarter. As we move through the second half, we expect earnings to remain heavily weighted towards the fourth quarter, consistent with our historical seasonal pattern. While we remain appropriately cautious heading into holiday, continued momentum at Journeys and Johnston & Murphy, margin progress at SHU, and disciplined execution across the company reinforce our confidence in the full-year outlook. Together, with efficiency initiatives, we believe this progress demonstrates the earnings potential of our operating model and positions us to deliver sustained income growth over time. Operator, we are now ready for questions.

Thank you. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. And for participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question is from Joseph Civello with Truist Securities. Please proceed.

Hi, guys. Thanks so much for taking my questions. Congratulations on a good quarter. I wanted to follow up on the categories at Journeys. I know you said, you know, strong comms for broad base. I'm wondering if we could get into the details of, you know, the different components of that, whether it be athletic or canvas, boots, anything would be helpful. Thanks.

Good morning, Joe, and thank you. We're excited about the performance in the quarter. Just to give you a bit more brand color about where Journeys is, we are really experiencing multi-branded momentum. We benefit from the fact that we have a diversified set of brands across, as he said, athletic and canvas and casual, and that gives our consumer a lot to choose from. And also allows us to be very diversified in our overall assortment, not dependent on any one brand. I'd say we had about eight plus brands providing growth in the quarter. There were some newness. We're seeing that low profile is definitely a look that is gaining quite a bit of traction. There's some nice trends in ballerinas and in Mary Janes and certain brands. It's a look that is providing newness. And as I said, newness is what is resonating. Lifestyle running continues to perform very nicely. We've got some benefits from some new brands that we introduced last year. As typical, we introduced it on a lower base and then it ramps over time. Our sandal business was quite good for the summer, and there were one to two other brands that really did help add to the overall mix. It's been much more on the lifestyle athletic side. There have been some bright spots in casual, but if I had to weigh the scales, I would say certainly would be more lifestyle athletic than casual growth that we experienced in the quarter.

Got it. Thanks so much.

Our next question is from Mitch Cummins with Seaport Research Partners. Please proceed.

Yes, thanks. I've got a couple of questions, I guess. So Mimi, kind of along the lines of product and journeys, can you address your exposure to and performance of legacy athletic silhouettes? You know, some of your competitors came out last week and talked about challenges there. Just wondering how Do you see any risk in the back half to maybe some increased promotional promotions around some of those products from some of your competitors? And then I've got to follow up.

Sure. Good morning, Mitch. Thanks for the question. You know, there has been a lot of talk in the industry about legacy athletic styles. As I said, our lifestyle athletics was the star of the quarter for us. And it's due to the fact that we are diversified across a number of different brands. And I think some of the pressure in the industry is concentrated within some individual brands. And so do we expect more promotional activity in the back part of the year? We do, but it really has been For some time now within the athletic space and some in apparel, some in particular styles, our great benefit is that we are serving that style-based customer, particularly with a tilt toward the teen girl. And what we're seeing in ballerinas and Mary Janes and some of the other styles that are quite female-tilted more than anything else, is helping to drive our business. And so we're quite focused on what we're doing, on how well Journeys is performing against, you know, against fantastic performance the last couple of years. And so, you know, in the back part of the year, we expect promotional activity will happen around us as it has been happening for some time, but our full price selling was quite good, was quite good through back to school and we intend to keep the focus on full price selling for the back half.

Just as a follow up on the Mary Janes and ballet flats, I get the impression that you're referring to products like Samba Jane or maybe the Speed Cat ballet shoes. Is there also an opportunity for you around some of those silhouettes on the non-athletic side? where maybe there's even less competition in the mall for those kinds of products. And you guys obviously address the non-athletic side well in the mall.

For sure. That's a great question, Mitch. And for sure, I think anytime trends take off, they start in one place and then brands really try to put their own interpretation of what those trends will be. and certainly we do have on the Mary Jane side some nice opportunities on the casual side. You know that our mix shifts a lot into more casual in the back part of the year and so there's certainly an opportunity. The beauty of the Journeys model is that we can sell athletic, we can sell casual, we can sell whatever's relevant, we can rotate our brands in and out So that we are spotlighting and showcasing and growing the brands that are really relevant for our team consumer.

And then my last question, just on the product outlook for the back half, can you talk a little bit about how you're thinking about the boot segment? And then there's been obviously some talk about potentially a Super El Nino this year. I know that your boot business is Higgins. So, the key thing that you said, Mitch, is that our boots are definitely about fashion. And it does need to be cool to get the consumer to register that it's time to buy boots and it's

Higgins, and many more. Too early to get a read on the boot segment. I think we'll know a little bit more when cooler fall weather comes into play. But we've got a great assortment across all the categories that I just talked about. And that's what we're really banking on for what's carrying us well through back to school. We've seen a nice pickup in our comp through back to school. And the diversification is going to carry us into the holiday season as well.

Gray. Thank you.

Thank you.

Our next question is from Sam Poser with Williams Trading. Please proceed.

Good morning. Thanks for taking my questions. I'd just like to know, you gave, you mentioned in your prepares that Journeys, comp stores, and e-coms. Can you tell us sort of the variance for the two other divisions like like how the you know like for SHU and for the same information for SHU and for and for J&M please?

Sure so we were delighted that Journeys had positive comps in both the store channel as well as online. We particularly saw a lot of growth in traffic for online with our Life on Loud campaign. If you haven't checked it out, Sam, I know that you frequent social media, but it's a spectacular campaign and that allowed us to drive a lot of traffic both to stores but to e-com in particular. If we shift over to SHU, we are pulling back on promotions and online is a customer who either is jumping on the latest fashion trend or is looking for a deal. And so the pullback on the promotional activity has disproportionately affected our online channel. So our comps were more negative in online than they were in stores. and we can manage that better. I think we talked about the fact that SHU was able to almost offset all of the sales decline in the quarter and it's because we can pull down on our expenses in the online channel and so we're actually pleased with how our stores are holding up in light of the pullback. Finally, on Johnston and Murphy, we had some unique factors in the quarter where we've been pulling back on our catalog drops and we had a pullback on catalog in the quarter that, again, disproportionately impacts the online channel. What we're excited about right now is how much online has taken off for Johnston and Murphy with the fall assortment and with the fall drop and the shift I talked about into A more dressed up, cleaned up look is really benefiting us across really every channel at this time.

So just so I can just clarify, you also mentioned that the comps in August at Journeys has accelerated because of the later back to school. But I guess with less promotions going on in At SHU, SHU would disproportionately fall off when the promotional activity is higher there, correct? Because you're trying to keep it cleaner. And it's a different market. And then J&M comps theoretically accelerated based on the drop of the new product. Is that a fair, just general way to think about it?

We're off to a really good start in the quarter. And we've seen an acceleration of journeys comp, I said, into the mid single digits. And I think that part of the second quarter comp was for journeys was affected by a later back to school. So for sure, back to school has, you know, a couple, you know, at least a week, maybe a couple more weeks for journeys. We expect that robust comp to continue, and then we do expect in October, the end of September, October into November, until holiday starts, that comps will pull back. We do believe that Journeys comps will stay positive. For SHU, we've seen a little bit of a tick up from a negative level over back to school, but we do expect the same fall off. And for J&M comps, you know, certainly have accelerated based on the impact of the new product drops. Yes, for sure. So I think for sure, you know, journey's up where it is. SHU will fall off later on, and then J&M comps have picked up.

And then where are you in SHU with getting what you believe is that product mix where it needs to be, you know, getting it really, you know, in its sort of Full effect of having the product to more focus on the teen girl, I guess, but teenagers in general than it has been.

Right. We have been working on that. And a key part of the SHU strategy is elevation of the assortment, similarly to what we did in Journeys a couple of years ago. And we are making good progress. And as you know, it takes some time to to be able to change the assortment given the lead times in our product cycle. But we're quite pleased on the progress that we're making. I don't think you see the full impact just yet. And I do think some of the progress we're making is being overshadowed by the fact that we are seeing that we are pulling back on promotions. I think that that's the puts and the takes that certainly are making progress, more progress to come, but overshadowed by lower sales from the pullback on promotions.

Our next question is from Kylie Kohu with Jefferies. Please proceed.

Hey, good morning and thanks for taking my questions. Germany has now delivered eight consecutive quarters of positive comps. You've highlighted a much larger opportunity with the underserved teen girl customer. As you're thinking about increasing marketing spend and expanding the 4.0 format, how should investors think about the relative contribution of traffic growth conversion and AUR to sustain this positive comp momentum over the next few years? Thank you.

Riley, thanks for your question and for noting that Journeys is on its eighth consecutive quarter positive comp and we're really into our ninth consecutive quarter if you count our quarter to date. And what has been driving that is a reimagined concept that's really thinking about sharpness around the consumer base that we are serving. It is an underserved young female within the mall who's well served by apparel, but there's an opportunity, we think, for six to seven times larger consumer base than the market we have traditionally served. And if you've been in our 4.0s, you will see that. I mean, you will see just an incredible environment that really speaks to her and has the exact right brand assortment that she's looking for. across multiple different brands with the exact right styles out of an assortment. And that's what we can do in Journeys is we can edit the assortment and provide exactly what that young girl is looking for. And we have an assortment that is really unparalleled across the mall. And so what has been happening within footwear in general is that customers have been buying fewer pairs to compensate for some of the offset in ASP increases. And we have been seeing great conversion in journeys. We've been seeing better traffic in the 4.0s. We expect the 4.0 traffic to grow over time as more consumers get to know the concept. The buying cycle for footwear is long, and therefore it takes a bit to be able to really compound that traffic growth. but we're really leaning into conversion and because of the elevation of the product, the average that AUR has helped us the most. And so conversion in AUR for now and increasingly traffic growth as we build a base of new customers. And as you said, our Life on Loud campaign is just a great example and all the work we're doing on social is work to be able to continue to contribute to our traffic growth. Great, thank you so much. Thank you.

We have reached the end of our question and answer session. I would like to turn the conference back over to Ms. Vaughn for closing remarks.

Thanks for joining us this morning. We wish everybody a great holiday weekend and look forward to talking to you on our next quarterly call, if not before.

Thank you. This will conclude today's conference. You may disconnect at this time and thank you for your participation.