JSDA Jones Soda Co.
$0.32
Jones Soda Co. Q2 F2026 Earnings Call Transcript
Thursday, August 13, 2026
AI Conference Call Analysis
Sign in or subscribe to read.Sherry
Conference Call Moderator
Good morning, everyone, and thank you for participating in today's conference call to discuss Jones Soda's financial results for the second quarter ended June 30th, 2026. Before we begin, let me remind everybody of the company's Safe Harbor disclaimer. Certain portions of our comments today will concern future expectations, plans, and prospects of the company that constitute forward-looking statements for the purposes of Safe Harbor provisions under the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements containing verbs such as aims, anticipates, estimates, expects, believes, intends, plans, predicts, will, may, continue, projects or targets and negatives of these words and similar words and expressions. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially and those indicated by forward-looking statements. Factors that could affect our actual results include, among other things, those that are discussed under the heading risk factors and our most recently filed reports with the SEC, including our annual report on Form 10-K and our quarterly reports on Form 10-Q and our current reports on Form 8-K. In addition, this call includes discussions of certain non-GAAP financial measures, including adjusted EBITDA. The most directly comparable GAAP measures and reconciliations for non-GAAP measures are available in the earnings release and other documents posted on the company's website under investor relations. A telephone replay will be available after the call through August 27, 2026, and a webcast replay of today's webinar will also be available for one year via the link provided in today's press release as well as on the company's website. I would now like to turn the call over to Jones Soda CEO, Scott Harvey. Thank you, sir. You may begin.
Scott Harvey
Chief Executive Officer
Thank you, Sherry. Good morning, everyone. Thank you for joining our second quarter of 2026 earnings call. During the second quarter, we continue to make strong progress through discipline and improved execution across the business while remaining focused on the areas we believe will drive sustainable growth and improve profitability. That progress combined with the performance we're seeing across the business gives us confidence to increase our full year physical 2026 revenue growth expectation from 60% to approximately 80%. In addition, we're introducing a full year adjusted EBITDA guidance and expect to deliver positive adjusted EBITDA for physical 2026. Turning to the second quarter, we reported revenue of 10.2 million representing a growth of more than 100%. While the timing of certain shipments impacted second quarter revenue, the underlying strength of our business and commercial pipeline continue to build throughout the quarter. Brian will take you through the financials in a few minutes, but before he does, I want to spend some time on what's driving the business, where we're seeing opportunities, and what we're focused on for the balance of the year. Our focus over the past 18 months has been pretty straightforward. Improve execution, grow our core business, and make Jones stronger and more profitable company. Our craft soda business remains the foundation of Jones. At the same time, we're looking for smart ways to expand where we can compete, whether that's through zeros, new channels, or partnerships that can induce Jones to new consumers. One area that's becoming increasingly important to our growth is branded collaborations. After the quarter ended, we announced a new collaboration with Wrap Snacks, and we're really excited about what these two brands can do together. When you look at Jones and Wrap Snacks, there's a lot of similarities. Both brands have been around for decades. Both have incredible loyal consumers. And both have built their brands by doing things differently and staying authentic to who they are. Jones has always been about craft soda, bold flavors, and pop culture. Rap Snatch has spent 30 years connecting some of hip-hop's biggest artists with consumers through food and culture. Bringing those two together gives us an opportunity to create something pretty unique. Our initial launch will feature three custom craft sodas supported by artist collaborations, retail activations, and marketing across both brands. But for me, the bigger opportunity is where we go from here. We don't look at Rastax as simply another limited edition product. We see the potential for a much broader partnership that can help us reach new consumers, open new doors at retail, and create incremental growth for Jones. and also start to show how we can extend Jones into broader consumer lifestyle opportunities over time. We expect Wrap Snacks to begin contributing revenue in physical 2027. That's really why branded collaborations have become an important part of how we're growing Jones. It's not just about putting together products on a shelf. The right partnerships introduce Jones to new consumers, create excitement around the brand and give us opportunities with retailers that we may not have had on our own. And I think this has become a real strike for Jones. We've built a track record of taking great brands and creating something with them that's different, authentic, and gets consumers excited. We've demonstrated that with Fallout. We've seen it with Coriola. And we believe Wrap Snacks gives us another opportunity to build on that success. There are a lot of companies that can put two logos on a package. What I think, you know, Jones and what we do really well is create something that consumers actually want to be part of. We're also continuing to build on our other successful collaborations. For the 2026 back-to-school season, we brought back the limited edition Crayola and Jones Soda Collection, featuring six packs and six different flavors, including the new Fruit Punch flavor. That's another good example of how the right partnerships connect two brands and can give consumers something different. Fallout is another great example. Following the rapid sell-off of our first Nuka-Cola quantum rocket bottle release, we launched the second limited edition sale of rocket bottles. The consumer response has been tremendous, and it has showed us that there's a real opportunity for these types of limited releases. And honestly, we're not done. We expect to have additional bottle launches during the balance of the year, giving us more opportunities to engage directly with consumers and build on the success that we've had with Fallout. While partnerships are becoming an important part of the growth driver for Jones, core beverages remain the foundation of the business. We're continuing to strengthen that foundation while looking for ways to expand Jones' brand that can compete. During the quarter, we launched the Zero Sugar Craft Soda lineup at Western Canadian club stores, expanding the Better For You offerings and increasing our presence in an important retail channel. We continue to believe zeros is a significant opportunity for Jones. Consumers want less sugar, fewer calories, but they don't want to give up the great taste. That's exactly what we're trying to deliver with zeros. The bold flavors people expect from Jones just without the sugar or the calories. and there's another part of this that's important to me. We hear from Jones fans who love Zeros and want to know why they can't find them in more places. Let me tell you, we hear you and we're rapidly looking for ways to expand distribution as something that is actively on all of our agendas. Zeros also gives us an opportunity to reconnect with consumers and I think I've touched on this before who grew up with Jones and who love the brand but may have moved away just from the full sugar. We want to give those consumers a reason to come back to Jones. I also want to address the two areas that haven't performed to our expectations. Modern soda and adult beverages haven't developed at the pace we anticipated. We're disappointed in that performance, but we're also going to be disciplined about where we invest over time and capital. We've learned from both. Innovation alone isn't enough. You need the right consumer proposition, retail support, and sustainable velocities. And in the adult beverages, the HD9 segment, the changing regulatory environment has created additional challenges as well. We're taking these learnings and making decisions accordingly, putting our resources behind areas we believe have the strongest opportunities to grow and generate returns. And I think it's important to put this all in perspective. Even with the underperformance in these areas, we're increasing our full year revenue growth expectations to approximately 80% and expect to deliver that positive adjusted EBITDA for the full year. One of the other areas we're continuing to build is our direct-to-consumer business. D2C gives us a direct connection with Jones fans, and we've seen with the Fallout Rocket Bottle, it can be a powerful platform for limited releases and collaborations. And in the coming weeks, you'll start to see improvements to our website focus on making it easier for consumers to shop for Jones and improving the overall user experience. There's more work to be done here, but we expect D2C can become a more meaningful part of our business over time. As we look to the second half of the year, our focus is on execution. We expect the approximately 2 million of shipments that shifted out of our second quarter to contribute to what we believe will be one of the strongest quarters in the company's history. We're growing the business, we're becoming more disciplined in how we generate, and we expect to deliver positive adjusted EBITDA for the full year. Our priorities for the balance of year are pretty straightforward. Deliver the business in front of us, continue expanding distribution, grow core zeros, maximize the opportunities we have with our partnerships, and continue to improve profitability. And while we remain focused on delivering 2026, we've been actively working on what comes next. Over the past several months, we've been building our plans for 2027 and identifying the opportunities we believe can drive the next phase of growth. Rapsnacks is just one of those new growth opportunities that we expect to be contributing in 2027. It also gives us an opportunity to extend Jones into a broader consumer lifestyle opportunities over time. We expect to have more to talk about as we move through the balance of the year. And with that, I will turn the call over to Brian to walk us through the second quarter financial results. Brian? Thank you, Scott, and good morning to everybody on the call. Revenue increased by 5.9 million or 108% to 10.8 million for the quarter ended June 30th, 2026 compared from 4.9 million for the quarter ended June 30th, 25. The increase in revenue is primarily a result of higher volume of sales of our follow-up branded products sold through our club, retailers, and direct-to-consumer channels. As expected, HD9 sales declined significantly during the same period from 0.9 million to 0.1 million in 2026. Again, as Scott highlighted, regulatory challenge that businesses are tremendous and sales are declining throughout the industry. As a reminder, there are regulations that will become in effect in November of this year that will prohibit the sale of HD9 products containing in excess of one milligram of THC. The quarter ended June 30th, 2026. Gross profit increased by 1.2 million or 72% compared to the prior year of 2.8 million. This is the result of higher sales revenue in the current quarter. For the quarter ended June 30th, 2026, gross margin decreased to 27.5% versus 33.3% in the second quarter. And I'd like to spend a few minutes discussing that decline and the reasons for it. The 580 basis point decrease in gross profit was primarily driven by higher freight charges, which in turn are driven by higher oil prices. Our ops team sent out an RFP in May to work on getting better rates on our main freight lanes. With our higher volumes, we were able to get material reductions on our key freight lanes. For example, for the southeast region of the United States, we achieved a reduction in the months of June and July ranging from 10 to 34% lower rates compared to what we were paying on average January through May of 2026. Midwest, we achieved a 35% reduction in freight. And for the Northeast, we achieved a 36% reduction in freight lane costs. Scott and I are very proud of our ops team for springing into action to deal with this cost issue identified in April. We are seeing these reductions in freight lane costs starting in June at the end of the second quarter. We do expect a higher gross profit margin for the back half of 2026 with the caveat of world oil prices remaining where they are today, approximately $80 per barrel for West Texas Intermediate. The company is also working hard to get our product cogs lower as we continue to drive higher volumes with the materially higher sales in 26. That does give us an opportunity to negotiate lower rates for packaging, co-man fees, cans and bottles. Sales and marketing expenses came in at $1.9 million compared to the prior year of $1.1 million. The $0.8 million increase was driven by royalties on follow-up products and broker fees on higher sales. When we look at the percentage of revenue sales and marketing expenses declined from 21.7% to 18.7%. General and admin expenses were up 6.7% or $0.1 million from the prior year, driven by higher sales and wages, which were offset by lower professional service fees. G&A expenses of the percentage of revenue declined from 27.1 to 13.9% of sales. As you may recall, Scott and I reduced these costs significantly last year. We are now seeing improved productivity numbers. For example, our revenue per employee in 2024 was $712,000, and that improved to $904,000 in 2025, or a 27% increase. Using our six months of revenue for 2026 and doubling it for full year estimate, Revenue per employee in the current year is trending at $1.3 million, or a 47% increase over 2025. 2026 trending revenue per employee is 87% higher than 2024 levels. We are currently at 34 employees compared to 25 and 24 and 28 and 25. So with an increase in headcount, we are still driving higher revenue per employee, something we're clearly excited about. Moving to net income. report a net loss in the second quarter of 650,000 or negative one cent per share. This compares to net income of 2.6 million or two cents per share in the prior year. The prior year net income included a one-time $3.7 million gain on the disposition of our cannabis business. Adjusted even to a non-GAAP measure that we believe provides a better view into the ongoing performance of business and cash generation or loss from continuing operations was a loss of $312,000 for the quarter ended June 30th, 2026. This is a $427,000 improvement compared to adjusted EBITDA loss of $739,000 in the prior period. As Scott mentioned, we had approximately $2 million in sales that were expected to deliver in the second quarter that moved into July. $2 million, even at the 27.5% gross margin, would have been an additional $550,000 positive impact on our reported adjusted EBITDA levels. This plus the impact of higher fuel charges in the quarter resulted in the $0.3 million adjusted EBITDA loss in the quarter. Looking at our six-month results, we're seeing tremendous progress in executing our 2026 business plan compared to the prior year. Six-month revenue came in at $22.6 million or 148% of the prior period. Six-month revenue is almost 90% of the full year's revenue that reported for 2025. Six-month gross profits came in at $6.7 million compared to $3 million in the prior period or 123% increase. Our six-month gross profit of $6.7 million is 99% of what we achieved for full year 2025. Adjusted EBITDA for the six months ended June 26, came in at a positive $0.2 million compared to a loss of $1.7 million in the prior period. As we had mentioned earlier, we do expect to achieve positive adjusted EBITDA for fiscal 2026. Turning to the balance sheet, as of June 30, 2026, we had a cash of $2.4 million compared to $3.6 million at year end subsequent to the quarter, we completed two private placement financings, generating approximately 1.9 million in gross proceeds, further enhancing our liquidity and financial flexibility. Combined with our $10 million credit facility with Two Shores Capital, we believe we're well positioned to support anticipated growth throughout 2026, invest in strategic opportunities, and continue addressing any legacy obligations while maintaining operational discipline. I'd like to also highlight improvements to our working capital management as well. The Jones team is focused diligently on managing the company's precious cash resources to ensure we are collecting our AR on a timely basis, managing inventory levels responsibly, and managing our payments for their suppliers. Starting with AR, our sales days outstanding one year ago stood at 78.4 days. That was second quarter of 25. As of Q2 of 26, we are now at 29.4 days. Remarkable improvement. Looking at inventory turnover next, as of the second quarter of 25, our average inventory turns were 2.8%. This metric obviously was very poor performance for a CPG company. We are now in the 6.8 times turnover range for 26. This would give you 50 to 70 days on hand compared to last year of 130 days. Lastly, looking at our days payable outstanding, we've improved that to an average as right at our target. decreased the average DPO from a non-sustainable 122 days in the second quarter of 25 to approximately 60 days at the end of 2026. Touching on our uplisting, that does remain an important part of our long-term strategy. We have filed and updated S-1 very recently, and we will look to work on that in the second half of 2026. Turning to our guidance for the full year 26. As Scott discussed today, we are revising our expectation for year-over-year growth from 60%, as previously stated, to at least 80% for 26. And we're introducing full-year guidance for positive adjusted EBITDA, reflecting our competence in the operating leverage of the business and our outlook for the second half of the year. With that, I'll turn it back to you, Scott. Thanks, Brian. Before we open the call for questions, I'm going to leave you with a few thoughts. We're very pleased with the progress we've made through the first half of 2026, but of course, we're not satisfied. There's still a lot of work in front of us and a lot more opportunities for Jones. We're growing the business at a rate we haven't seen in a long time. We're increasing our full-year revenue expectation and our adjusted EBITDA for the full year as well. To me, that's important. It shows that we can grow the business while becoming more disciplined and more profitable at the same time. And I believe we're just getting started. Core Beverages remain the foundation of Jones, and we still see a lot of opportunities in front of us. That means expanding distribution, getting those zeros into more stores, and continuing to innovate across our portfolio. Our partnerships are bringing new consumers to the brand and creating opportunities we haven't seen before. Follow-up continues to demonstrate what's possible when we bring together the right brands and creativity of Jones. And Wrap Snacks, we're beginning to build another growth opportunity that we expect to start contributing in 2027. There's a lot happening in Jones right now, but I think there's even more in front of us. We're staying focused on execution and discipline about where we invest, but discipline doesn't mean playing it safe. Our founder, Peter Van Stolk, once said, there's always room for the little guy if the little guy plays by his own rules. I think that still captures what Jones is about today. Jones has always been the brand that does things a little differently. We need to keep thinking that way. We need to be dreamers. We need to innovate, take some chances and create what's next rather than follow what everybody else is already doing. We're going to be disciplined about where we invest, but we're not going to lose what made Jones different in the first place. And that's what I believe in. And that's the company that we're building. Before I close, I want to thank the entire Jones team, our village. None of the progress we've talked about today happens without their commitment, creativity, and hard work. I'm incredibly proud of what this team has accomplished, but I'm even more excited about where we're going. We believe we're building a very different Jones than the one we started with 18 months ago, a stronger business, a more disciplined business, and one with significantly more opportunity in front of it. And we're still early in what we believe Jones can become. Before we open it up to questions, Brian and I will also be attending several investor conferences over the coming months, including the Small Cap Discovery Conference September 28th and 29th in Vancouver, British Columbia, the LD Micro 20th Annual Main Event October 19th and 21st in Los Angeles, and the Planet Micro Cap in its October 27th through the 29th in Toronto. We look forward to meeting with investors and telling the Jones story and sharing the progress that we're making. With that, we'll wrap it up the call by addressing some of the questions submitted live by the shareholders through the next webcast, the webcast track.
Sherry
Conference Call Moderator
All right.
Scott Harvey
Chief Executive Officer
Starting with the first question, Scott, is Jones currently in talks to bring the fallout line into any big box retailers or additional clubs such as Walmart, Target, Sam's Club, or BJ's? Great question. I think, you know, when we look at the fallout perspective, you know, You know, where is it going? You see some individual bottles out there. I don't think we'll ever bring the full packs like what you've seen in the club that we're currently in. I just think you begin to step over. And again, we also have to look at the pricing structure and what we've committed to that customer about how do we bring the products to market. Scott Harvey, Darcey Macken Thank you for having me. that be some of the other collaborations that we have like Rapsnacks or Crayola could have a broader distribution than some of those other outlets and where they currently are today. Well, seeing as you finished answering the question about Rapsnacks, the next question is where do you expect to secure new distribution and shelf space for the Rapsnacks partnerships? Yeah, and again, I think it opens up a whole set of different opportunities for us through convenience, through there could be collaborations between where you've got the Wrap Snacks Jones bottles or cans with the Wrap Snacks offerings that they have as a collab between them. I think it opens up opportunities and potentially more convenience that we have. Inner cities in regards to bodegas and second tier grocery stores in there where we may not have the, the presence today so I think it opens up greater opportunities in the other door with that collaboration and I can tell you some of the flavors that we're working on so far for these are pretty interesting and I think they're going to be very well received once we start rolling those products out so again I think there's a whole section of retailers that we haven't even approached yet but I think this collab that we're doing will get us into more meetings and open more doors and opportunities for us Another related question on Rapsanics. What's the launch timeline, channel, strategy, and how meaningful could it be in 2027? Timing-wise, as I've alluded to, will it be in 2027? I can tell you that we're already working on packaging and designs and presentations to start getting out there. So I would say that, again, I would expect sometime within the first or second quarter to get this done, and that's a possibility. The Far End of the Spectrum, how meaningful it is. I think it could be, you know, again, I would expect for it to be a good contributor for us going forward if we do it the right way and which, you know, we've proven through Follow up some of these other ones. We can do great collabs. You know, our packaging, our flavor profiles are pretty, pretty awesome. And I believe that our team is putting together some pretty cool stuff that from what I've seen and what we've discussed with the Rat Smash team already. So super optimistic about what it can do. I believe that it helps us. diversify from, you know, just having fallout, which is a major part of our proposition. But now this gives us another collab to be able to go out and be able to sell to consumers. So I'm excited about it, and I think it could be meaningful to us in 2027. How has Seltzer been on Jones Soda Sugar, Jones Zero Sugar at Costco Canada, and is it planned expansion or interest from other retailers? Amazing, right? You know, we set out with a first order and it moved really well and really quick. We actually had some additional orders Thank you for having me. as I stated within the comments here is that we've lost fans because of sugar and I think this will get consumers to come back to a brand that they love and that's unique and the flavor profiles that we have and still be able to enjoy that treat without all that sugar so Expansion is definitely on the forefront. And as Brian could tell you, I talk about it all the time that zeros, we've got to get zeros into the market because I believe we're behind the ball and we missed an opportunity. So I'm excited about it. Fan acceptance has been great. Feedback that we've gotten from consumers, they love the flavor profiles. So for me, we can't get it out there quick enough into greater distribution. I'll take this next one. asking about Q3 being one of the strongest quarters in the company's history. Can you frame what that implies versus 10.2 million? You just posted how much of the 2 million shipped has already shipped. So I can confirm the 2 million has all shipped in July. Previously, the fourth quarter was over 12 million. So we're probably about 22 for the back half of the year. So, you know, it's going to be in excess of 12 million, I guess, would be a range that you could think about. And I can confirm the $2 million that was, $2 million of sales that moved into the third quarter did ship in July. Next question is, what was the initial response? Oh, we already talked about that one. And I guess from Joan Zero, how soon will we see it widely distributed throughout the U.S. is the question. We're working on it. Can't get it done soon enough, as I've said. Again, the acceptance has been great. We hear from fans all the time is, why can't I get it? I think that's a clear indicator. So a sales team is out there aggressively looking for opportunities and outlets to be able to put the products in. And as I said, I think it's a huge opportunity for us to get the products out into consumers because I think they're going to love it. And as we've seen through some of the velocities, to the first distribution. They've been great. So actively working on it. We want it more in the U.S. Canada was a great opportunity for us to get it in and see how well it moved, and we were quite pleased with the results of that. So stay tuned. Team is out there pushing hard to get the products out into the retailers as quickly as possible. Question about the sell-through of Jones four-packs at Walmart. Yeah, doing well. Velocities are great. We've seen a lot higher velocity move through than what we had seen with the previous products that were out there. From what we're hearing, they are super happy with what we're being able to achieve. We will continue to do our best with Walmart to push some potential expansion as it becomes available. But right now it's performing above our expectations as far as sell through within the Walmarts. Next question is on gross margin. I'll handle this one. Gross margin was 27.5%. What's the run rate savings from the freight RFP and where do you expect margin to land once it's fully in the P&L? We expect to be back in the 30s for the second half of 2026. Again, the numbers I highlighted between 10 and 36% were the reductions we saw on our main trade lanes. And we are seeing that it came through in June and July. We'll further expect that to continue through the balance of the year. But the sole caveat that the WTI number stays around $80 a barrel. The next question, Fallout has now sold out twice. Can that become a recurring annual program and how should we think about collaboration economics, royalty load versus the volume and shelf space it unlocks? Yeah, I think it's sold out more than twice based upon the rotation that we've had out in some of the clubs. We have a partnership agreement that extends through the end of 2028. So of course, it's going to be part of our platform. And again, as I mentioned in the comments, we've been working on our 2027 plan for the last couple of months. And we've strategically have some of these on that calendar for next year. So it will still be part of our mainstay. But I also believe it's very important for us to have additional collaborations to help support that as well. So I think when you look at the economics of this piece, it's important to have the fallout. It drives consumers crazy when we put it out on the shelf. The organic recognition through social media is awesome. And again, we have to do something and the followers Do the advertising for us just by doing some of these reposting that's out there. So, yes, we will be continuing to focus on Fallout through the balance of our commitment with them. And I think everyone will be kind of excited about some of the new things that we have coming out to bring some more things to life that they may see in the series or in the game. Again, I think it's a great opportunity for us, but I need to be able to help support that through some other collaborations as well as we continue on throughout next year as well. Question here, Scott, about can you speak to Jones' fulfillment plan for e-commerce? That has been, seems to be a historic pain point for the company. Um, yeah. Um, so, you know, we recently just transitioned and you probably saw on the website that there was delays in shipment. So we transitioned from one fulfillment house to another trend, uh, to another fulfillment house who we have a lot more confidence in being able to do the fulfillment for us. Um, they were responsible for shipping out, you know, this last set of rocket bottles, um, that we've had, you know, the Fufu Berry that we launched, the Nuka Orange that we launched, um, you know, and again, transitions to, you know, 3PLs are never easy. There's always obstacles and, you know, startup, you know, Thank you for joining us today. Help the process move smoothly through there. And again, I'm constantly on our website buying stuff and having it delivered to my house. So I'm pressure testing it as well through our new 3PL. But to date, we're pretty pleased with them, what their capabilities are versus where we were six months ago. So I believe that they will be able to do what we need them to do. But we have our teams carefully watching them and participating. And in some cases, they're on site. We send people to their warehouses to be on site for important deployments to make sure that they're meeting the expectations and actually delivering on the SOWs that we set in place for them. There's a number of questions about the Uplist. So I will generally comment on that to try and address all these questions. The size of an Uplist in NASDAQ or NYSE, there's two exchanges that we're considering. There's somewhere in the $10 to $15 million range to do an Uplist. That's the level of capital you need to raise. Timing-wise, it's something we will be focusing on in the back half of the year. We can never guarantee exactly when that process will be completed. There's SEC reviews. There's discussions with NYSE or NASDAQ review. But I think the thing is, this year, Scott and I have confidence that we actually have a story that is interesting for investors. I think last year was one of... basically fixing the company and getting it back to growth. And now we actually have a growth story. So we think we're confident now that we have a story that we can get potential investors excited about. And now just working through the process, as I said, pick an exchange, work with these listing groups and working through the process. But we do have the S-1 updated and filed last week. So it is in the SEC. Scott, I think that there's still more questions here, but I think we went through a range that answered a lot of those. Is there any other final words you wanted to conclude the call with? No, again, I just, you know, one, thank you for, you know, for joining us this morning as well. But I think, you know, we're super excited about what the back half of 2026 has in front of us. We know that 2027, we're diligently working to put our plans in place and really continue to look at what excites our fans, our consumers. How do we want to bring Jones to life, whether it's a different category or a different product? But we're just not going to launch. We need to make sure that what we do makes sense, that we're just not throwing money away because money is so precious to us. Thank you for joining us. Pretty astounding for us considering where we came in and where we are today. Like I said, 2026, we're super excited about what the balance of the year looks like. We'll be even more excited to be able to share some more details as we work through some of the initiatives that we have going on today to be able to continue to position Jones as a beverage company moving forward versus where we have been. Again, we will not chase every bright and shiny box because it doesn't work. Scott Harvey, Darcey Macken We'd like to thank everyone again for taking the time to listen today. Again, we always welcome any questions or one-on-one calls. And again, you can always direct those to James at Hayden IR. It's on our website. And we can address the man-in-the-door setup anytime to speak offline today. But again, Thank you for attending the call today, and we look forward to seeing you all either maybe at some of the conferences that Brian and I are going to be up in the next couple of months or back here on our third quarter results in November. Sherry, thank you, and back to you.
Sherry
Conference Call Moderator
Thank you. This will conclude today's conference. You may disconnect your lines at this time, and thank you for your participation.