Hello, everyone. Thank you for joining us and welcome to March X second quarter 2026 earnings conference call. After today's prepared remarks, we will host a question and answer session. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. I will now hand the conference call over to Francis Feeney, Chief Operating Officer. Francis, please go ahead.

Good afternoon, everyone, and welcome to MarchX's Business Update and second quarter 2026 conference call. Joining us today are Russ Horowitz, our Chairman of the Board, and Brian Nagle, our Chief Financial Officer. Before we get started, I would like to take this opportunity to remind you that our remarks today will include forward-looking statements, including references to our financial and operational performance, and actual results may differ materially from those contemplated by these forward-looking statements. Risks and uncertainties that could cause these results to differ materially are set forth in today's earnings press release and in our most recent annual or quarterly report filed with the SEC. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements for subsequent events. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in today's earnings press release. The earnings press release is available in the investor relations section of our website. At this time, I want to turn the call over to Russ.

Thank you, Frank. And thank you to everyone for joining us today. The July 1st completion of MarchX's acquisition of Arcania marks an important step in our strategy to expand our AI-powered conversational intelligence and analytics solutions beyond insights and into actions and outcomes. By combining MarchX's conversational intelligence and analytics capabilities with Arcania's performance-based customer qualification and acquisition technology, we are creating a highly differentiated, more comprehensive, and others. We believe that the combined company can achieve greater revenue scale and growth, higher margins, expanded market reach and enhanced strategic flexibility. Further, In light of our emerging sales growth levers and additional cost efficiencies, we will now be looking to make selective investments in incremental sales and development resources to help our 2027 growth opportunities. As we discussed last quarter, if you zoom out and consider what our customers most fundamentally rely on, it's knowing how to leverage AI-driven strategic solutions to more efficiently drive growth-oriented customer acquisition and optimization. We believe that we are seeing continuing signs of validation that there is significant opportunity for us to rapidly expand into highly measurable AI-powered bundled solutions. It's provided the strategic insights our customers need, the automated actions those insights inform, and the revenue-generating outcomes those actions achieve. We believe that there are significant untapped opportunities within our existing customer base and within each of our current verticals. We believe selling bundled solutions across the entire customer value chain can accelerate our business and make us more valuable within our vertical markets as AI opens new product possibilities that can help businesses grow meaningfully while driving efficiencies. We have been jointly developing and selling the initial products that reflect the combined capabilities of the two companies. Product examples of this collaboration, which leveraged Martex's data and AI signals, and Arcania's AI tool sets and user interface are first, AI verified outcomes, which drive increased revenue on a pay-per-event basis, and second, conversational AI agents, which increase customer bookings and appointment rates. We believe that our ability to sell these and other combined solutions for an installed customer base is our most immediate opportunity to be a meaningful sales catalyst in 2026 and beyond. As discussed last quarter, their top 100 customers represent approximately 90% of our revenue. And this customer base has been the initial focus for presenting the new products. At that time, we had made presentations to nearly one third of these customers, approximately half of whom have already purchased one or more of these products on a recurring or paid pilot basis. Of those remaining, we stated that we believe that over time, the majority are also likely to purchase one or more of these products on a recurring or paid pilot basis. Since this time, we have continued to see further progress and validation with these efforts. To this point, let me provide three examples of successful sales of new combined products to existing customers. First is an existing home services client which generates approximately $500,000 in annualized analytics revenue from our checks. This customer subsequently adopted our AI verified outcomes offering increasing its total annualized revenue contribution to more than $1 million. This example illustrates the potential to take an established analytics relationship and expand it by connecting conversational insights directly to measurable customer outcomes. Second, an auto services customer generating more than $300,000 in annualized analytics revenue began a paid pilot design to improve sales agent performance across 40 retail locations. That program has since expanded to more than 60 locations. This customer operates thousands of locations. If the program achieves its performance objectives and expands more broadly, we believe the relationship could represent at least $1 million in annualized revenue. And third, an advertising and media customer generating approximately $400,000 in annualized analytics revenue wants a paid pilot using a MarchX Conversational AI agent to improve call handling. If the pilot converts to a broader deployment, we believe it could contribute incremental revenue during 2026 and increase annualized revenue from this customer by 50% or more in 2027. These examples demonstrate how our model can progress from an existing analytics relationship to a much more significant, strategically bundled, and competitively differentiated solution. I will now turn the call over to Brian to discuss our second quarter 2026 financial results and Third Quarter Outlook.

Thank you, Ross. Revenue for the second quarter of 2026 was $11 million compared to $10.6 million for the first quarter of 2026. We saw a favorable impact of new sales and existing customer upsells benefit the company in the quarter. For operating expenditures, we saw efficiencies throughout the business as we benefited from the continued realignment of the organization and other expense efficiency initiatives that have taken place over the last several months. The benefits were offset by acquisition-related costs incurred during the quarter as we completed the acquisition of Arcania. We anticipate that our overall margins can continue to improve over time as we are carrying an overall lower cost structure going forward, which could enable meaningful future operating and financial leverage for the business as new products and features sell through. We ended the second quarter with $8.2 million in cash compared with $9 million at the end of the first quarter. The decrease primarily reflected cash payments for transaction expenses, organizational realignment activities, and other efficiency initiatives. Now turning to our outlook. Because the Arcania transaction closed on July 1, our second quarter results do not include Arcania. Our third quarter outlook includes a full quarter of Arcania's expected financial results. For the third quarter of 2026, Marchex currently expects revenue of $16 million to $16.5 million, an adjusted EBITDA of $2.3 million to $2.5 million. The expected sequential increase in revenue primarily reflects a full quarter of Arcania's operations, together with continued growth in Marchex's existing business based on our evolved strategic approach with delivering bundled solutions, including insights, actions, and outcomes. We plan to provide our fourth quarter 2026 financial outlook and initial business outlook for 2027 when we report third quarter results, which is currently anticipated in early November. With that, I will hand the call to Frank.

Thank you, Brian. MarchX's acquisition of Arcania creates a vertically focused AI-driven customer acquisition and outcome optimization platform. MarchX brings a deep foundation of first-party data derived from years of analyzing customer conversations for many industry-leading companies, with Arcania adding AI-powered lead qualification, conversational IVR, performance marketing infrastructure, and expertise in activating call intelligence at scale. Together, the companies provide a comprehensive platform that connects customer insights, automated actions, and measurable business outcomes. Based on the increased opportunities of the combined company, moving forward, we are focused on scaling our financial performance to potentially achieve rule of 30 to rule of 40 trajectory. For reference, the rule of 30 to 40 metric represents the combination of annual revenue growth rates plus adjusted EBITDA margins. If we're able to achieve anticipated revenue run rate growth and combine this with our improving adjusted EBITDA margins, the combined company could be positioned to potentially achieve these rule of 30 to 40 metrics over time, which we believe helps highlight the unique opportunity of the combined company. With that, I will hand the call back to Russ for closing remarks.

Thank you, Frank. As we previously shared, we're highly focused on building a more than $100 million business over time, and we believe that the combination of Marchix and Arcania has better positioned us to achieve this goal. We entered the second half of 2026 with a larger revenue base, a more comprehensive AI-powered platform and a broader opportunity to help customers turn conversations into measurable business outcomes. Our priorities are clear. We'll expand the adoption of our combined offerings across our existing customer base with an emphasis on converting successful paid pilots into broader recurring deployments. and we will also continue to manage expenses carefully while making selective investments that can support sustainable growth and operating leverage. We believe March X now has a stronger foundation from which to grow. At the same time, we recognize that successful execution will depend on demonstrating measurable customer value, converting that value into recurring revenue and delivering disciplined financial performance. I want to close out today's call by thanking all of our investors, partners and other stakeholders for your ongoing support. I also want to thank our employees for their expertise, urgency, and commitment while we execute on the growth opportunities ahead. And with that, I will hand the call back to the operator for questions.

We will now begin the question and answer session. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. We ask that you pick up your handset when asking a question to allow for optimum sound quality. If you are muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question comes from the line of Ross Collar with Collar Capital. Your line is open. Please go ahead.

Hey, guys. Congrats on the early wins and momentum. I have a few questions today. First, the three examples of customer expansions are great and seem to validate the cross-sell. Ross, can you provide some more color on the quality of the pipeline and particularly the amount of million-dollar deals in there? and as a follow up, how big can deals get on an annual basis? And in particular, are there any multimillion dollar deals in there?

Yeah, it's a really good question. It actually hits right on how we think about our pipeline and are looking at the growth path. We believe we have a double digit number of customers where there's potential for seven figures or more of incremental revenue from today. Within that group, we believe many of them over time likely have the potential to incrementally deliver multi millions of dollars per year. So there's there's really plenty of opportunity, you know, at the million dollar plus and multimillion dollar scale. So we can make this happen. It'll be very meaningful and it will move the needle. This has been one of the big takeaways for us so far that we have this big potential revenue expansion on a per customer basis. And we believe our expanded TAM just on existing customers is very significant. And it's why we're working with urgency to build the momentum.

Awesome, thanks for that color. Russ, what's driving the dramatically increased deal sizes and how is AI affecting the growth and the amount of value you can provide your customers today?

Yeah, the deal size, you know, that's really being driven by our ability to move beyond selling just the analytics and the resulting insights and now bundling it with the actions and revenue generating outcomes that the insights inform. When we've only sold insights have very little influence or control on whether the customer actually follows through and takes action on these. And in the absence of action, they don't achieve the value impact that the insights inform. Don't get me wrong. I mean, many customers do take actions in various forms, but a lot of the low-hanging fruit and potential value never gets harvested fully because taking these actions involves their needing to make operational changes, mobilize cross-departmental collaboration, and other logistical requirements, and these are large, complex organizations. But with our solutions now connecting our insights to the AI-driven automated actions to hit on the second part of your question, where we effectively can take the action for them, and with the outcomes being tangibly achievable and measurable, it changes how much they're willing to pay us. And that's what really drives the increased revenue opportunity with so many of these customers. So our value impact at the bottom of the customer acquisition funnel, where much larger existing budgets exist, is significantly amplified. And the great part is our analytics are able to objectify the improved results by measuring the revenue dollars of the outcomes we generate. So our evolved solutions can and will not only inform the action that's needed, but they can then take the action on the customer's behalf and achieve the transactional outcome most valued by the customer, and then also measure and validate the results. can complete and close the entire loop right down to the customer acquisition layer. And because of this, we can substantiate a much bigger piece of the pie. And that's all that we've learned so far in this process continues to support our belief that on a combined basis, as we noted in the body of our presentation, that we have $100 million plus revenue opportunity, and we're just approaching all of our efforts as a profitably focused sprint to that $100 million revenue run right and beyond.

Awesome. Thanks for that, Russ. And then with the enhanced profitability of the business and the nearly $10 million EBITDA run rate projected for this quarter, can you walk us through your thoughts on capital allocation and buybacks versus reinvestment back into growing the business?

Things we think a lot about. We think we're at a positive inflection point. Clearly, we're just getting into this involved opportunity. But in terms of our increasing ability to generate more cash, will assess best and highest use of that increasing cash as we go forward and achieve these milestones. It is worth noting, you know, we're a low capex business. We have meaningful tax yields. The Arcadia transaction actually helps us optimize our free cash flow generation in totality. So as we move forward, it just gives us more flexibility. I've also noted before, if you look at our history, we've had times where we've done stock buybacks, we've done self-tender offers. We've declared special dividends and other kind of shareholder centric behaviors. And just to remind everyone, we do have an existing three million share buyback program that's authorized at this time. The other thing I'd point out is that the other insiders in the board, we own about a third of the company and we're super focused on getting the stock value recognized and also creating new incremental value. to that end on the investor relations front with where we are now in our opportunity and how we think about it going forward. We're planning to be much more active and out there with investors, communicating about what we're doing, why it's exciting, different and defensible, and how big we think this can be so that investors can hopefully start to appreciate us more and what our potential might look like.

Awesome. Thanks, guys.

Appreciate the questions.

Your next question comes from the line of Mike Lattimore with Northland Capital Markets. Your line is open. Please go ahead.

Great. Thanks. Congrats on the acquisition here. You know, and thanks for the pro forma numbers. The sequential growth in the second quarter and then forecasted in the third quarter looks pretty healthy there. Is that still mainly the core businesses sort of organically doing your thing or is there a fair amount of cross-sell already benefiting the numbers here?

Super good question. Both companies kind of on their own have had and continue to have growth catalysts. But what's really driving it is these collaborative products. It's what really opens up the wallet share to customer level when we can deliver these integrated bundled solutions. And it's really where we think our are kind of competitive mode is because we've got the customer data. We know where the opportunities exist to do better. And, you know, kind of as we noted previously, you know, we had dependencies on that, looking at the insights and doing something about it independent of us. But now we can go to them and tell them not only can we eliminate where the big opportunities are to drive much better ROI and performance at the bottom of the funnel, but we can automate the actions using the bundled solutions and then we can also deliver and sell the outcomes and then, as noted, validate it so we get that closed loop. That's been a very appealing value proposition. It's obviously very early. We gave the three examples that reflect kind of three different products that have translated into meaningful customer expansion. So, yeah, we really looked at this and are mindful of each of the opportunities on the standalone products that came from Martix and Arcania. But what's really driving it and where we see the competitive differentiation and growth is is with these combined solutions.

And then, yeah, the three customers were super interesting. And is it fair to say that the upsell that you're seeing across those three is with one product and that over time, you know, you might have, I think you originally were talking five potential products. Is that a fair way to think about it?

Yeah, there's kind of five products. One or two of them are later stages of development, but we are in conversations with customers. based on our expected timing of their availability. But it's why with the three examples, we chose three specific products that are new and leverage the combined solutions. The AI verified outcomes, which we talked about more than doubling the home services company opportunity. We talked about the specific integration focused on enhanced agent performance for a big auto services company with thousands of locations where that has a very significant direct impact on bottom of the funnel performance. And then the third one is conversational AI agents to improve call handling with a third customer. So three different product implementations, all of which leverage the combined capabilities and increase individual customer revenue by between 50 and over 100%. So for us, the models there just comes down to how many more of these yeses can we get? How fast can we get them? and what does it look like to scale that? And that's what gives us the urgency and encouragement.

Right, right. And then just can you just touch on the kind of evolution of Arcania and in particular, you know, how has, you know, obviously it's been around a while, how has AI sort of changed what they can offer, the type of outcomes their customers get, and what kind of AI are they really using here or developing? Is it generative? Is it natural language understanding, agentic? Just a little color on the evolution of Arcania and how AI has changed what they can offer and what benefits come from it.

Yeah, there's aspects across the board that are all incorporated into its solution. But yeah, it does definitely integrate and utilize agentic AI capabilities. When we look at some of the core components that Arcanius developed and validated with its customer bases that we're now leveraging across the combined company, one of them is our conversational lead qualification agent. So we can take kind of inbound leads at the top of the funnel and on an automated basis qualify those before they ever kind of connect with an advertiser. And then additionally, what we're able to do is real-time conversational analysis to categorize and understand success and failure both on a transactional basis which leads us to the ability to sell AI verified outcomes and whether it's different forms of consumer intent like an appointment or an actual sale and then feed all of that real-time analysis back into the system to optimize the other components. the ability to do all those things in relative real time and at scale as well as take these highly detailed specific classifications and transparently and we talk about transparency and truth. Truthfully, transparently make those available to our customers in a way that gives them a lens on their business and their core success metrics they haven't previously had is an important ingredient in what these combined solutions are leveraging.

Great. Thank you. Thanks very much.

Really appreciate it. Thank you.

We have reached the end of the Q&A session. I will now turn the call back over to management team for closing remarks.

We appreciate everyone's participation in our call today. We're pleased to keep you updated on about the closing of the transaction and where we are and what our primary focus is and what we think is an evolved, exciting opportunity that we're going to focus on successfully executing and delivering real progress. Appreciate your support and we look forward to updating you as we move forward. Thank you.

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