AAPL Apple, Inc.
Apple, Inc. (AAPL) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 100% planned / 0% discretionary
Largest single sale: $456.2K.
Where they traded
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Newstead Jennifer | SVP, GC and Government Affairs | Sell 10b5-1 | 1,438 | $317.23 | $456.2K | 34,352 −4% of holding | |
| Newstead Jennifer | SVP, GC and Government Affairs | Sell 10b5-1 | 1,439 | $317.01 | $456.2K | 35,790 −3.9% of holding | |
| Newstead Jennifer | SVP, GC and Secretary | Sell 10b5-1 | 1,439 | $310.95 | $447.5K | 37,229 −3.7% of holding | |
| Newstead Jennifer | SVP, GC and Secretary | Sell 10b5-1 | 1,439 | $307.49 | $442.5K | 38,668 −3.6% of holding | |
| Newstead Jennifer | SVP, GC and Secretary | Sell 10b5-1 | 1,439 | $307.75 | $442.9K | 40,107 −3.5% of holding | |
| Borders Ben | Principal Accounting Officer | Sell 10b5-1 | 116 | $295.14 | $34.2K | 38,713 −0.3% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.