AFRM Affirm Holdings, Inc.

NASDAQ
$71.44

Affirm Holdings, Inc. (AFRM) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with AFRM's own trailing one-year pace, with 98% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
6
19 transactions
Purchases
$0
0 shares
Sales
$139.9M
1,669,016 shares
Net activity
-$139.9M
purchases less sales

How much of that selling was preplanned? 98% planned / 2% discretionary

10b5-1 plan sales $137.0M 17 transactions · 1,631,516 shares
Discretionary sales $2.9M 2 transactions · 37,500 shares

Largest single sale: $44.6M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Jiyane Siphelele Chief Accounting Officer Sell 25,000 $72.41 $1.8M 215,691 −10.4% of holding
Adkins Katherine Chief Legal Officer Sell 10b5-1 41,664 $75.53 $3.1M 152,439 −21.5% of holding
Adkins Katherine 3 fills Chief Legal Officer Sell 10b5-1 41,664 $70.55 $2.9M 170,338 −19.7% of holding
Linford Michael Chief Operating Officer Sell 10b5-1 79,219 $90.01 $7.1M 120,713 −39.6% of holding
Watson Noel Bertram Director Sell 10b5-1 2,000 $77.86 $155.7K 34,076 −5.5% of holding
Linford Michael Chief Operating Officer Sell 10b5-1 100,000 $80.04 $8.0M 117,984 −45.9% of holding
Watson Noel Bertram Director Sell 10b5-1 2,000 $65.00 $130.0K 36,076 −5.3% of holding
Watson Noel Bertram Director Sell 10b5-1 2,000 $55.00 $110.0K 38,076 −5% of holding
Levchin Max R 2 fills Chief Executive Officer Sell 10b5-1 666,666 $80.62 $53.7M 113,112 −85.5% of holding
O'Hare Robert Chief Financial Officer Sell 10b5-1 36,401 $80.00 $2.9M 1,368 −96.4% of holding
O'Hare Robert Chief Financial Officer Sell 10b5-1 8,189 $70.00 $573.2K 1,368 −85.7% of holding
Levchin Max R 4 fills Chief Executive Officer Sell 10b5-1 651,713 $89.27 $58.2M 465,881 −58.3% of holding
Jiyane Siphelele Chief Accounting Officer Sell 12,500 $85.42 $1.1M 213,967 −5.5% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.