AFRM Affirm Holdings, Inc.
Affirm Holdings, Inc. (AFRM) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 98% planned / 2% discretionary
Largest single sale: $44.6M.
Where they traded
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Jiyane Siphelele | Chief Accounting Officer | Sell | 25,000 | $72.41 | $1.8M | 215,691 −10.4% of holding | |
| Adkins Katherine | Chief Legal Officer | Sell 10b5-1 | 41,664 | $75.53 | $3.1M | 152,439 −21.5% of holding | |
| Adkins Katherine 3 fills | Chief Legal Officer | Sell 10b5-1 | 41,664 | $70.55 | $2.9M | 170,338 −19.7% of holding | |
| Linford Michael | Chief Operating Officer | Sell 10b5-1 | 79,219 | $90.01 | $7.1M | 120,713 −39.6% of holding | |
| Watson Noel Bertram | Director | Sell 10b5-1 | 2,000 | $77.86 | $155.7K | 34,076 −5.5% of holding | |
| Linford Michael | Chief Operating Officer | Sell 10b5-1 | 100,000 | $80.04 | $8.0M | 117,984 −45.9% of holding | |
| Watson Noel Bertram | Director | Sell 10b5-1 | 2,000 | $65.00 | $130.0K | 36,076 −5.3% of holding | |
| Watson Noel Bertram | Director | Sell 10b5-1 | 2,000 | $55.00 | $110.0K | 38,076 −5% of holding | |
| Levchin Max R 2 fills | Chief Executive Officer | Sell 10b5-1 | 666,666 | $80.62 | $53.7M | 113,112 −85.5% of holding | |
| O'Hare Robert | Chief Financial Officer | Sell 10b5-1 | 36,401 | $80.00 | $2.9M | 1,368 −96.4% of holding | |
| O'Hare Robert | Chief Financial Officer | Sell 10b5-1 | 8,189 | $70.00 | $573.2K | 1,368 −85.7% of holding | |
| Levchin Max R 4 fills | Chief Executive Officer | Sell 10b5-1 | 651,713 | $89.27 | $58.2M | 465,881 −58.3% of holding | |
| Jiyane Siphelele | Chief Accounting Officer | Sell | 12,500 | $85.42 | $1.1M | 213,967 −5.5% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.