ALOY Alloy Online, Inc.

NSD
$10.10

Alloy Online, Inc. (ALOY) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Bearish Selling ran elevated versus ALOY's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 0 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
1
3 transactions
Purchases
$0
0 shares
Sales
$2.2M
182,000 shares
Net activity
-$2.2M
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $2.2M 3 transactions · 182,000 shares

Largest single sale: $799.4K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
KEPLER GUST 10% Owner Sell 62,000 $12.89 $799.4K 414,218 −13% of holding
KEPLER GUST 10% Owner Sell 71,000 $11.01 $781.5K 476,218 −13% of holding
KEPLER GUST 10% Owner Sell 49,000 $12.31 $603.0K 547,218 −8.2% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.