APPF AppFolio, Inc.

NASDAQ
$208.48

AppFolio, Inc. (APPF) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with APPF's own trailing one-year pace, with 91% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 5 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
7
402 transactions
Purchases
$0
0 shares
Sales
$48.3M
250,422 shares
Net activity
-$48.3M
purchases less sales

How much of that selling was preplanned? 91% planned / 9% discretionary

10b5-1 plan sales $44.0M 366 transactions · 226,918 shares
Discretionary sales $4.4M 36 transactions · 23,504 shares

Largest single sale: $1.0M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
DUCA MAURICE J 12 fills 10% Owner Sell 10b5-1 2,656 $221.85 $589.2K 33,840 −7.3% of holding
DUCA MAURICE J 12 fills 10% Owner Sell 10b5-1 7,200 $217.77 $1.6M 38,910 −15.6% of holding
DUCA MAURICE J 20 fills 10% Owner Sell 10b5-1 7,200 $213.37 $1.5M 45,054 −13.8% of holding
Eaton Timothy Mathias Chief Financial Officer Sell 373 $202.61 $75.6K 16,714 −2.2% of holding
DUCA MAURICE J 24 fills 10% Owner Sell 10b5-1 7,857 $203.41 $1.6M 50,609 −13.4% of holding
DUCA MAURICE J 18 fills 10% Owner Sell 10b5-1 10,700 $195.89 $2.1M 55,653 −16.1% of holding
DUCA MAURICE J 18 fills 10% Owner Sell 10b5-1 10,700 $202.13 $2.2M 61,214 −14.9% of holding
Trigg William Shane Chief Executive Officer Sell 2,057 $205.00 $421.7K 70,772 −2.8% of holding
DUCA MAURICE J 29 fills 10% Owner Sell 10b5-1 10,337 $198.40 $2.1M 66,613 −13.4% of holding
DUCA MAURICE J 10% Owner Sell 363 $206.10 $74.8K 38,662 −0.9% of holding
DUCA MAURICE J 18 fills 10% Owner Sell 10b5-1 10,700 $196.93 $2.1M 72,385 −12.9% of holding
Pickering Evan 2 fills General Counsel Sell 322 $200.06 $64.4K 5,328 −5.7% of holding
DUCA MAURICE J 21 fills 10% Owner Sell 10b5-1 10,700 $200.98 $2.2M 78,574 −12% of holding
Pickering Evan General Counsel Sell 141 $202.01 $28.5K 5,489 −2.5% of holding
DUCA MAURICE J 15 fills 10% Owner Sell 10b5-1 10,700 $198.43 $2.1M 83,965 −11.3% of holding
Rigler Don Principal Accounting Officer Sell 150 $195.87 $29.4K 4,132 −3.5% of holding
DUCA MAURICE J 27 fills 10% Owner Sell 10b5-1 10,700 $198.31 $2.1M 89,248 −10.7% of holding
DUCA MAURICE J 15 fills 10% Owner Sell 10b5-1 10,700 $193.05 $2.1M 95,339 −10.1% of holding
DUCA MAURICE J 21 fills 10% Owner Sell 10b5-1 10,700 $194.72 $2.1M 99,097 −9.7% of holding
Pickering Evan General Counsel Sell 661 $200.49 $132.5K 5,894 −10.1% of holding
DUCA MAURICE J 27 fills 10% Owner Sell 10b5-1 10,700 $195.03 $2.1M 106,628 −9.1% of holding
DUCA MAURICE J 15 fills 10% Owner Sell 10b5-1 10,700 $188.89 $2.0M 111,808 −8.7% of holding
DUCA MAURICE J 6 fills 10% Owner Sell 10b5-1 10,700 $180.27 $1.9M 112,437 −8.7% of holding
DUCA MAURICE J 9 fills 10% Owner Sell 10b5-1 2,500 $181.02 $452.6K 118,616 −2.1% of holding
DUCA MAURICE J 12 fills 10% Owner Sell 10b5-1 10,700 $184.81 $2.0M 123,940 −7.9% of holding
DUCA MAURICE J 8 fills 10% Owner Sell 10b5-1 10,700 $181.58 $1.9M 128,540 −7.7% of holding
DUCA MAURICE J 3 fills 10% Owner Sell 10b5-1 2,000 $180.00 $360.0K 130,440 −1.5% of holding
DUCA MAURICE J 9 fills 10% Owner Sell 10b5-1 10,700 $181.65 $1.9M 135,377 −7.3% of holding
DUCA MAURICE J 5 fills 10% Owner Sell 10b5-1 10,700 $180.68 $1.9M 138,640 −7.2% of holding
DUCA MAURICE J 3 fills 10% Owner Sell 10b5-1 687 $180.03 $123.7K 141,840 −0.5% of holding
DUCA MAURICE J 3 fills 10% Owner Sell 10b5-1 10,700 $180.15 $1.9M 142,200 −7% of holding
DUCA MAURICE J 3 fills 10% Owner Sell 10b5-1 300 $180.00 $54.0K 147,800 −0.2% of holding
DUCA MAURICE J 3 fills 10% Owner Sell 10b5-1 10,700 $180.34 $1.9M 147,900 −6.7% of holding
Eaton Timothy Mathias 5 fills Chief Financial Officer Sell 2,585 $160.07 $413.8K 20,421 −11.2% of holding
Pickering Evan 4 fills General Counsel Sell 660 $155.25 $102.5K 7,055 −8.6% of holding
Rigler Don Principal Accounting Officer Sell 150 $159.56 $23.9K 4,282 −3.4% of holding
Trigg William Shane 3 fills Chief Executive Officer Sell 3,584 $152.50 $546.6K 78,695 −4.4% of holding
Barat Elizabeth Erin Chief People Officer Sell 1,978 $158.12 $312.8K 21,545 −8.4% of holding
Trigg William Shane 11 fills Chief Executive Officer Sell 6,963 $169.73 $1.2M 59,563 −10.5% of holding
Eaton Timothy Mathias Chief Financial Officer Sell 517 $228.34 $118.1K 10,104 −4.9% of holding
Trigg William Shane 9 fills Chief Executive Officer Sell 10b5-1 3,947 $240.45 $949.1K 55,037 −6.7% of holding
Pickering Evan General Counsel Sell 10b5-1 334 $243.67 $81.4K 2,969 −10.1% of holding
Mazza Matthew S Chief Trust Officer Sell 1,636 $276.98 $453.1K 25,015 −6.1% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.