ASAN Asana, Inc
$8.77
Asana, Inc (ASAN) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with ASAN's own trailing one-year pace, with 83% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
8
39 transactions
Purchases
$0
0 shares
Sales
$58.2M
4,014,042 shares
Net activity
-$58.2M
purchases less sales
How much of that selling was preplanned? 83% planned / 17% discretionary
10b5-1 plan sales
$48.1M
19 transactions · 3,241,787 shares
Discretionary sales
$10.1M
20 transactions · 772,255 shares
Largest single sale: $18.3M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
Last open-market purchase: August 21, 2025 — 1.1 years ago, by Moskovitz Dustin A. .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Rogers Daniel Mark | Chief Executive Officer | Sell 10b5-1 | 1,655 | $10.00 | $16.6K | 1,925,831 −0.1% of holding | |
| Rogers Daniel Mark | Chief Executive Officer | Sell 10b5-1 | 13,790 | $6.89 | $95.1K | 1,891,990 −0.7% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell | 5,242 | $6.68 | $35.0K | 176,598 −2.9% of holding | |
| Megji Aziz | Chief Financial Officer | Sell 10b5-1 | 13,239 | $6.73 | $89.1K | 765,389 −1.7% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell 10b5-1 | 8,337 | $6.74 | $56.2K | 181,840 −4.4% of holding | |
| Rogers Daniel Mark | Chief Executive Officer | Sell | 26,975 | $6.66 | $179.6K | 1,905,780 −1.4% of holding | |
| Megji Aziz | Chief Financial Officer | Sell | 25,607 | $6.66 | $170.5K | 784,717 −3.2% of holding | |
| Sosa Veronica | Chief Accounting Officer | Sell | 11,378 | $6.66 | $75.8K | 62,344 −15.4% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell | 7,647 | $6.66 | $50.9K | 190,177 −3.9% of holding | |
| Megji Aziz | Chief Financial Officer | Sell 10b5-1 | 6,089 | $6.65 | $40.5K | 778,628 −0.8% of holding | |
| Megji Aziz | Chief Financial Officer | Sell 10b5-1 | 30,650 | $6.10 | $187.1K | 224,549 −12% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell 10b5-1 | 5,015 | $6.42 | $32.2K | 99,624 −4.8% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell | 1,500 | $6.39 | $9.6K | 104,639 −1.4% of holding | |
| Parekh Sonalee Elizabeth | Chief Financial Officer | Sell 10b5-1 | 18,717 | $6.62 | $123.8K | 915,281 −2% of holding | |
| Parekh Sonalee Elizabeth | Chief Financial Officer | Sell | 34,151 | $6.65 | $227.0K | 933,998 −3.5% of holding | |
| Sosa Veronica | Chief Accounting Officer | Sell | 6,479 | $6.65 | $43.1K | 73,722 −8.1% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell | 3,575 | $6.65 | $23.8K | 104,639 −3.3% of holding | |
| Colendich Katie Marie | GC, Corporate Secretary | Sell | 7,304 | $7.42 | $54.2K | 108,214 −6.3% of holding | |
| LACEY ELEANOR B | GC, Corporate Secretary | Sell 10b5-1 | 45,463 | $13.55 | $615.8K | 428,629 −9.6% of holding | |
| Parekh Sonalee Elizabeth | Chief Financial Officer | Sell 10b5-1 | 24,888 | $13.54 | $337.1K | 968,149 −2.5% of holding | |
| Parekh Sonalee Elizabeth | Chief Financial Officer | Sell | 83,656 | $14.31 | $1.2M | 993,037 −7.8% of holding | |
| Raimondi Anne | Chief Operating Officer | Sell | 62,165 | $14.31 | $889.6K | 702,013 −8.1% of holding | |
| LACEY ELEANOR B | GC, Corporate Secretary | Sell | 55,234 | $14.31 | $790.4K | 474,092 −10.4% of holding | |
| Raimondi Anne 2 fills | Chief Operating Officer | Sell | 76,093 | $14.47 | $1.1M | 830,424 −8.4% of holding | |
| Raimondi Anne | Chief Operating Officer | Sell | 22,198 | $14.52 | $322.2K | 840,271 −2.6% of holding | |
| Rosenstein Justin | Director | Sell 10b5-1 | 850,233 | $15.12 | $12.9M | 210,398 −80.2% of holding | |
| LACEY ELEANOR B | GC, Corporate Secretary | Sell | 100,000 | $15.24 | $1.5M | 529,326 −15.9% of holding | |
| Rosenstein Justin | Director | Sell 10b5-1 | 8,215 | $14.95 | $122.8K | 1,060,631 −0.8% of holding | |
| Rosenstein Justin | Director | Sell 10b5-1 | 13,701 | $14.95 | $204.8K | 1,068,846 −1.3% of holding | |
| Rosenstein Justin | Director | Sell 10b5-1 | 458,878 | $14.98 | $6.9M | 1,082,547 −29.8% of holding | |
| Rosenstein Justin | Director | Sell 10b5-1 | 14,500 | $15.07 | $218.6K | 1,541,425 −0.9% of holding | |
| Rosenstein Justin | Director | Sell 10b5-1 | 1,199,560 | $15.23 | $18.3M | 1,555,925 −43.5% of holding | |
| Rosenstein Justin | Director | Sell 10b5-1 | 454,913 | $15.08 | $6.9M | 2,755,485 −14.2% of holding | |
| Parekh Sonalee Elizabeth | Chief Financial Officer | Sell 10b5-1 | 63,374 | $14.38 | $911.6K | 1,076,693 −5.6% of holding | |
| LACEY ELEANOR B | GC, Corporate Secretary | Sell 10b5-1 | 10,570 | $14.41 | $152.3K | 529,326 −2% of holding | |
| Parekh Sonalee Elizabeth | Chief Financial Officer | Sell | 194,976 | $14.17 | $2.8M | 1,140,067 −14.6% of holding | |
| Raimondi Anne | Chief Operating Officer | Sell | 28,026 | $14.17 | $397.2K | 862,469 −3.1% of holding | |
| LACEY ELEANOR B | GC, Corporate Secretary | Sell | 20,049 | $14.17 | $284.1K | 539,896 −3.6% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.