BATRA Atlanta Braves Holdings, Inc.
Atlanta Braves Holdings, Inc. (BATRA) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 69% planned / 31% discretionary
Largest single sale: $2.5M.
Where they traded
Last open-market purchase: February 25, 2026 , by MALONE JOHN C .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Robinson Jill L. | EVP, CFO & Treasurer | Sell 10b5-1 | 30,263 | $52.84 | $1.6M | 79,460 −27.6% of holding | |
| Sell | 500 | $48.20 | $24.1K | 11,500 −4.2% of holding | |||
| MALONE JOHN C | 10% Owner | Buy | 10,868 | $58.00 | $630.3K | 14,537 | |
| MALONE JOHN C | 10% Owner | Sell | 14,614 | $43.13 | $630.3K | 2,662,534 −0.5% of holding | |
| Robinson Jill L. | EVP, CFO & Treasurer | Sell 10b5-1 | 60,000 | $42.00 | $2.5M | 79,460 −43% of holding | |
| MALONE JOHN C | 10% Owner | Buy | 35,000 | $44.23 | $1.5M | 521,862 | |
| MALONE JOHN C | 10% Owner | Buy | 3,669 | $48.17 | $176.7K | 3,669 | |
| Robinson Jill L. | EVP, CFO & Treasurer | Sell 10b5-1 | 20,000 | $40.00 | $800.0K | 79,460 −20.1% of holding | |
| Heller Gregory John | EVP, CLO & Secretary | Sell | 7,423 | $39.71 | $294.8K | 22,741 −24.6% of holding | |
| MCGUIRK TERENCE F | Chairman, President & CEO | Sell | 6,688 | $39.72 | $265.6K | 248,695 −2.6% of holding | |
| Plant Michael P. | EVP, Development | Sell | 4,874 | $39.74 | $193.7K | 245,593 −1.9% of holding | |
| Schiller Derek Gordon | EVP, Business | Sell | 4,874 | $39.73 | $193.6K | 316,908 −1.5% of holding | |
| Robinson Jill L. | EVP, CFO & Treasurer | Sell 10b5-1 | 3,830 | $39.70 | $152.1K | 79,460 −4.6% of holding | |
| Rhodes DeRetta C. | See remarks | Sell | 826 | $39.71 | $32.8K | 6,040 −12% of holding | |
| MCGUIRK TERENCE F | Chairman, President & CEO | Sell | 12,012 | $38.63 | $464.0K | 240,341 −4.8% of holding | |
| Plant Michael P. | EVP, Development | Sell | 8,893 | $38.65 | $343.7K | 239,325 −3.6% of holding | |
| Schiller Derek Gordon | EVP, Business | Sell | 8,343 | $38.63 | $322.3K | 310,640 −2.6% of holding | |
| Robinson Jill L. | EVP, CFO & Treasurer | Sell 10b5-1 | 6,875 | $38.65 | $265.7K | 75,630 −8.3% of holding | |
| Heller Gregory John | EVP, CLO & Secretary | Sell | 6,122 | $38.63 | $236.5K | 22,504 −21.4% of holding | |
| Rhodes DeRetta C. | EVP, Chief Culture Officer | Sell | 1,501 | $38.70 | $58.1K | 4,986 −23.1% of holding | |
| Robinson Jill L. | EVP, CFO & Treasurer | Sell 10b5-1 | 20,000 | $39.46 | $789.2K | 68,755 −22.5% of holding | |
| MALONE JOHN C | 10% Owner | Buy | 2,259 | $42.00 | $94.9K | 486,862 | |
| MALONE JOHN C | 10% Owner | Buy | 4,631 | $41.99 | $194.5K | 484,603 | |
| MALONE JOHN C | 10% Owner | Buy | 28,567 | $41.97 | $1.2M | 479,972 | |
| MALONE JOHN C | 10% Owner | Buy | 18,787 | $41.97 | $788.5K | 451,405 | |
| MALONE JOHN C | 10% Owner | Buy | 1,600 | $41.99 | $67.2K | 432,618 | |
| MALONE JOHN C | 10% Owner | Buy | 3,840 | $41.99 | $161.2K | 431,018 | |
| MALONE JOHN C | 10% Owner | Buy | 23,200 | $41.96 | $973.4K | 427,178 | |
| MALONE JOHN C | 10% Owner | Buy | 31,431 | $41.95 | $1.3M | 403,978 | |
| MALONE JOHN C | 10% Owner | Buy | 840 | $41.99 | $35.3K | 372,547 | |
| Robinson Jill L. | EVP, CFO & Treasurer | Sell 10b5-1 | 20,000 | $41.00 | $820.0K | 68,755 −22.5% of holding | |
| Sell | 500 | $45.35 | $22.7K | None left | |||
| Sell | 500 | $45.51 | $22.8K | 500 −50% of holding | |||
| Sell | 800 | $45.41 | $36.3K | 1,000 −44.4% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.