BZUN Baozun Inc.

NASDAQ
$2.78

Baozun Inc. (BZUN) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Bullish Insiders bought more than they sold over this window — uncommon at any size.
Cluster activity 2 buyers in the last 30 days 2 buyers in the last 90 days 0 sellers in the last 90 days
Insiders buying
2
42 transactions
Insiders selling
0
0 transactions
Purchases
$1.4M
540,192 shares
Sales
$0
0 shares
Net activity
$1.4M
purchases less sales

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: September 15, 2026 , by Qiu Wenbin .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Qiu Wenbin Chief Executive Officer Buy 7,300 $2.72 $19.9K 1,638,472
Qiu Wenbin Chief Executive Officer Buy 7,300 $2.74 $20.0K 1,631,172
Wu Junhua Chief Strategy Officer Buy 13,500 $2.85 $38.5K 267,270
Wu Junhua Chief Strategy Officer Buy 29,000 $2.85 $82.7K 253,770
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.81 $28.1K 1,623,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.77 $27.7K 1,613,872
Wu Junhua Chief Strategy Officer Buy 18,500 $2.84 $52.5K 224,770
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.83 $28.3K 1,603,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.72 $27.2K 1,593,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.79 $27.9K 1,583,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.72 $27.2K 1,573,872
Wu Junhua Chief Strategy Officer Buy 18,000 $2.69 $48.4K 206,270
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.67 $26.7K 1,563,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.64 $26.4K 1,553,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.72 $27.2K 1,543,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.77 $27.7K 1,533,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.65 $26.5K 1,523,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.67 $26.7K 1,513,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.63 $26.3K 1,503,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.69 $26.9K 1,493,872
Wu Junhua Chief Strategy Officer Buy 20,000 $2.70 $54.0K 188,270
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.73 $27.3K 1,483,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.57 $25.7K 1,473,872
Wu Junhua Chief Strategy Officer Buy 19,500 $2.56 $49.9K 168,270
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.56 $25.6K 1,463,872
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.58 $25.8K 1,453,872
Wu Junhua Chief Strategy Officer Buy 10,000 $2.55 $25.5K 148,770
Qiu Wenbin Chief Executive Officer Buy 10,000 $2.55 $25.5K 1,443,872
Qiu Wenbin Chief Executive Officer Buy 16,000 $3.14 $50.2K 1,433,872
Qiu Wenbin Chief Executive Officer Buy 17,500 $2.84 $49.7K 1,417,872
Qiu Wenbin Chief Executive Officer Buy 11,000 $2.71 $29.8K 1,400,372
Qiu Wenbin Chief Executive Officer Buy 11,500 $2.63 $30.2K 1,389,372
Qiu Wenbin Chief Executive Officer Buy 12,100 $2.48 $30.0K 1,377,872
Wu Junhua Chief Strategy Officer Buy 11,084 $2.49 $27.6K 138,770
Qiu Wenbin Chief Executive Officer Buy 12,400 $2.43 $30.1K 1,365,772
Wu Junhua Chief Strategy Officer Buy 5,372 $2.40 $12.9K 127,686
Qiu Wenbin Chief Executive Officer Buy 11,650 $2.58 $30.1K 1,353,372
Wu Junhua Chief Strategy Officer Buy 30,886 $2.54 $78.5K 122,314
Qiu Wenbin Chief Executive Officer Buy 11,600 $2.58 $29.9K 1,341,722
Qiu Wenbin Chief Executive Officer Buy 12,000 $2.51 $30.1K 1,330,122
Wu Junhua Chief Strategy Officer Buy 30,000 $2.47 $74.0K 91,428
Wu Junhua Chief Strategy Officer Buy 14,000 $2.40 $33.6K 61,428

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.