CARG CarGurus, Inc.
$34.43
CarGurus, Inc. (CARG) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with CARG's own trailing one-year pace, with 94% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
8 sellers in the last 90 days
Insiders buying
1
1 transaction
Insiders selling
8
39 transactions
Purchases
$1.0M
30,766 shares
Sales
$8.4M
232,692 shares
Net activity
-$7.4M
purchases less sales
How much of that selling was preplanned? 94% planned / 6% discretionary
10b5-1 plan sales
$7.9M
37 transactions · 217,692 shares
Discretionary sales
$536.0K
2 transactions · 15,000 shares
Largest single sale: $740.0K.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
Last open-market purchase: March 3, 2026 , by Kaufer Stephen .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Zales Samuel | COO and President | Sell 10b5-1 | 10,000 | $36.50 | $365.0K | 465,349 −2.1% of holding | |
| Elshareef Ismail | Chief Product Officer | Sell 10b5-1 | 8,957 | $38.00 | $340.4K | 133,737 −6.3% of holding | |
| Sarnoff Dafna | Chief Marketing Officer | Sell 10b5-1 | 17,151 | $37.00 | $634.6K | 109,668 −13.5% of holding | |
| Schwartz Greg M | Director | Sell | 10,000 | $36.07 | $360.7K | 8,716 −53.4% of holding | |
| Trevisan Jason | Chief Executive Officer | Sell 10b5-1 | 1,100 | $41.06 | $45.2K | 674,762 −0.2% of holding | |
| Zamora Javier | General Counsel and Secretary | Sell 10b5-1 | 6,205 | $37.08 | $230.1K | 80,260 −7.2% of holding | |
| Quinn Matthew Todd | Chief Technology Officer | Sell 10b5-1 | 3,824 | $35.03 | $134.0K | 233,146 −1.6% of holding | |
| Zamora Javier | General Counsel and Secretary | Sell 10b5-1 | 3,533 | $36.06 | $127.4K | 88,345 −3.8% of holding | |
| Hanson Jennifer Ladd | Chief People Officer | Sell 10b5-1 | 567 | $35.03 | $19.9K | 91,135 −0.6% of holding | |
| Hanson Jennifer Ladd | Chief People Officer | Sell 10b5-1 | 2,499 | $34.56 | $86.4K | 92,894 −2.6% of holding | |
| Zamora Javier | General Counsel and Secretary | Sell 10b5-1 | 3,532 | $34.08 | $120.4K | 95,997 −3.5% of holding | |
| Zamora Javier 2 fills | General Counsel and Secretary | Sell 10b5-1 | 3,532 | $32.63 | $115.3K | 99,694 −3.4% of holding | |
| Zamora Javier 2 fills | General Counsel and Secretary | Sell 10b5-1 | 8,072 | $29.53 | $238.4K | 103,252 −7.3% of holding | |
| Sarnoff Dafna | Chief Marketing Officer | Sell 10b5-1 | 5,445 | $33.04 | $179.9K | 134,369 −3.9% of holding | |
| Quinn Matthew Todd | Chief Technology Officer | Sell 10b5-1 | 4,341 | $33.04 | $143.4K | 246,098 −1.7% of holding | |
| Hanson Jennifer Ladd | Chief People Officer | Sell 10b5-1 | 567 | $33.04 | $18.7K | 96,432 −0.6% of holding | |
| Hanson Jennifer Ladd | Chief People Officer | Sell 10b5-1 | 2,499 | $35.61 | $89.0K | 98,191 −2.5% of holding | |
| Kaufer Stephen | Director | Buy | 30,766 | $32.50 | $1.0M | 323,939 | |
| Elshareef Ismail | Chief Product Officer | Sell 10b5-1 | 1,645 | $32.21 | $53.0K | 91,822 −1.8% of holding | |
| Sarnoff Dafna | Chief Marketing Officer | Sell 10b5-1 | 5,190 | $37.36 | $193.9K | 90,196 −5.4% of holding | |
| Quinn Matthew Todd | Chief Technology Officer | Sell 10b5-1 | 5,056 | $37.36 | $188.9K | 194,183 −2.5% of holding | |
| Hanson Jennifer Ladd | Chief People Officer | Sell 10b5-1 | 524 | $37.36 | $19.6K | 49,663 −1% of holding | |
| Hanson Jennifer Ladd | Chief People Officer | Sell 10b5-1 | 2,358 | $38.10 | $89.8K | 50,466 −4.5% of holding | |
| Trevisan Jason | Chief Executive Officer | Sell 10b5-1 | 16,548 | $39.02 | $645.7K | 630,483 −2.6% of holding | |
| Trevisan Jason | Chief Executive Officer | Sell 10b5-1 | 8,452 | $39.04 | $330.0K | 647,031 −1.3% of holding | |
| Zales Samuel | COO and President | Sell 10b5-1 | 10,000 | $38.39 | $383.9K | 400,259 −2.4% of holding | |
| Trevisan Jason | Chief Executive Officer | Sell 10b5-1 | 20,000 | $37.00 | $740.0K | 655,483 −3% of holding | |
| Sarnoff Dafna | Chief Marketing Officer | Sell 10b5-1 | 1,346 | $35.68 | $48.0K | 99,727 −1.3% of holding | |
| Trevisan Jason | Chief Executive Officer | Sell 10b5-1 | 15,000 | $35.00 | $525.0K | 675,483 −2.2% of holding | |
| Schwartz Greg M | Director | Sell | 5,000 | $35.06 | $175.3K | 11,377 −30.5% of holding | |
| Zales Samuel | COO and President | Sell 10b5-1 | 10,000 | $34.98 | $349.8K | 410,259 −2.4% of holding | |
| Elshareef Ismail | Chief Product Officer | Sell 10b5-1 | 1,228 | $34.98 | $43.0K | 95,907 −1.3% of holding | |
| Zales Samuel | COO and President | Sell 10b5-1 | 10,000 | $34.92 | $349.2K | 420,259 −2.3% of holding | |
| Sarnoff Dafna | Chief Marketing Officer | Sell 10b5-1 | 4,167 | $37.70 | $157.1K | 102,480 −3.9% of holding | |
| Quinn Matthew Todd | Chief Technology Officer | Sell 10b5-1 | 3,789 | $37.70 | $142.8K | 204,631 −1.8% of holding | |
| Hanson Jennifer Ladd | Chief People Officer | Sell 10b5-1 | 567 | $37.70 | $21.4K | 54,004 −1% of holding | |
| Hanson Jennifer Ladd | Chief People Officer | Sell 10b5-1 | 9,998 | $36.88 | $368.7K | 54,807 −15.4% of holding | |
| Zales Samuel | COO and President | Sell 10b5-1 | 10,000 | $36.08 | $360.8K | 441,821 −2.2% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.