CRM Salesforce, Inc.
$242.85
Salesforce, Inc. (CRM) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with CRM's own trailing one-year pace, with 96% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
1 seller in the last 90 days
Insiders buying
3
5 transactions
Insiders selling
4
211 transactions
Purchases
$26.5M
103,077 shares
Sales
$52.1M
217,427 shares
Net activity
-$25.6M
purchases less sales
How much of that selling was preplanned? 96% planned / 4% discretionary
10b5-1 plan sales
$50.0M
208 transactions · 209,034 shares
Discretionary sales
$2.1M
3 transactions · 8,393 shares
Largest single sale: $13.5M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
Last open-market purchase: March 19, 2026 , by ALBER LAURA .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Conway Craig 2 fills | Director | Sell | 4,500 | $260.61 | $1.2M | 8,519 −34.6% of holding | |
| ALBER LAURA 2 fills | Director | Buy | 2,571 | $194.58 | $500.3K | 9,530 | |
| Kirk David Blair | Director | Buy | 2,570 | $194.62 | $500.2K | 13,689 | |
| KROES NEELIE | Director | Sell | 3,893 | $238.70 | $929.3K | 7,299 −34.8% of holding | |
| Kirk David Blair | Director | Buy | 1,936 | $258.64 | $500.7K | 10,677 | |
| Buy | 96,000 | $260.58 | $25.0M | 2,994,509 | |||
| Harris Parker 5 fills | Co-Founder and CTO, Slack | Sell 10b5-1 | 134,662 | $234.70 | $31.6M | 261,204 −34% of holding | |
| Benioff Marc 5 fills | Chair and CEO | Sell 10b5-1 | 122 | $259.00 | $31.6K | 11,911,676 −0% of holding | |
| Benioff Marc 7 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $258.20 | $580.9K | 11,913,706 −0% of holding | |
| Benioff Marc 8 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $256.82 | $577.8K | 11,913,749 −0% of holding | |
| Benioff Marc 4 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $252.04 | $567.1K | 11,913,736 −0% of holding | |
| Benioff Marc 5 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $257.06 | $578.4K | 11,913,530 −0% of holding | |
| Benioff Marc 3 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $256.13 | $576.3K | 11,912,346 −0% of holding | |
| Benioff Marc 4 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $255.56 | $575.0K | 11,912,600 −0% of holding | |
| Benioff Marc 3 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $255.62 | $575.1K | 11,912,873 −0% of holding | |
| Benioff Marc 5 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $259.01 | $582.8K | 11,913,504 −0% of holding | |
| Benioff Marc 9 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $262.27 | $590.1K | 11,913,701 −0% of holding | |
| Benioff Marc 9 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $252.28 | $567.6K | 11,913,701 −0% of holding | |
| Benioff Marc 7 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $244.64 | $550.4K | 11,913,308 −0% of holding | |
| Benioff Marc 11 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $248.36 | $558.8K | 11,913,717 −0% of holding | |
| Benioff Marc 5 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $238.37 | $536.3K | 11,913,192 −0% of holding | |
| Benioff Marc 7 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $243.91 | $548.8K | 11,913,651 −0% of holding | |
| Benioff Marc 7 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $245.91 | $553.3K | 11,913,657 −0% of holding | |
| Benioff Marc 7 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $243.60 | $548.1K | 11,913,101 −0% of holding | |
| Benioff Marc 8 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $243.26 | $547.3K | 11,913,658 −0% of holding | |
| Benioff Marc 5 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $239.79 | $539.5K | 11,913,696 −0% of holding | |
| Benioff Marc 9 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $240.22 | $540.5K | 11,913,481 −0% of holding | |
| Benioff Marc 10 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $241.32 | $543.0K | 11,913,758 −0% of holding | |
| Benioff Marc 4 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $240.76 | $541.7K | 11,913,583 −0% of holding | |
| Benioff Marc 5 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $237.64 | $534.7K | 11,913,657 −0% of holding | |
| Benioff Marc 7 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $236.38 | $531.9K | 11,913,268 −0% of holding | |
| Benioff Marc 8 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $238.17 | $535.9K | 11,912,871 −0% of holding | |
| Benioff Marc 3 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $244.53 | $550.2K | 11,913,113 −0% of holding | |
| Benioff Marc 4 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $242.91 | $546.5K | 11,913,314 −0% of holding | |
| Benioff Marc 5 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $241.54 | $543.5K | 11,912,890 −0% of holding | |
| Benioff Marc 5 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $245.85 | $553.2K | 11,913,551 −0% of holding | |
| Benioff Marc 6 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $246.67 | $555.0K | 11,913,136 −0% of holding | |
| Benioff Marc 6 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $248.19 | $558.4K | 11,913,692 −0% of holding | |
| Benioff Marc 4 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $245.69 | $552.8K | 11,913,586 −0% of holding | |
| Benioff Marc 4 fills | Chair and CEO | Sell 10b5-1 | 2,250 | $245.09 | $551.5K | 11,913,296 −0% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.