CVNA Carvana Co.
$69.16
Carvana Co. (CVNA) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with CVNA's own trailing one-year pace, with 92% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
1 buyer in the last 90 days
5 sellers in the last 90 days
Insiders buying
1
3 transactions
Insiders selling
12
905 transactions
Purchases
$1.5M
25,005 shares
Sales
$355.6M
1,363,168 shares
Net activity
-$354.1M
purchases less sales
How much of that selling was preplanned? 92% planned / 8% discretionary
10b5-1 plan sales
$325.5M
887 transactions · 1,237,893 shares
Discretionary sales
$30.1M
18 transactions · 125,275 shares
Largest single sale: $18.0M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
Last open-market purchase: July 31, 2026 , by MAROONE MICHAEL E .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| JENKINS MARK W. 2 fills | Chief Financial Officer | Sell 10b5-1 | 63,750 | $71.55 | $4.6M | 1,175,862 −5.1% of holding | |
| HUSTON BENJAMIN E. 2 fills | Chief Operating Officer | Sell 10b5-1 | 50,000 | $71.55 | $3.6M | 499,219 −9.1% of holding | |
| Palmer Stephen R 2 fills | Vice President of Accounting | Sell 10b5-1 | 5,000 | $71.55 | $357.8K | 130,486 −3.7% of holding | |
| PLATT IRA J. | Director | Sell | 15,000 | $75.50 | $1.1M | 186,470 −7.4% of holding | |
| QUAYLE J DANFORTH | Director | Sell 10b5-1 | 14,525 | $75.00 | $1.1M | 214,960 −6.3% of holding | |
| PLATT IRA J. | Director | Sell | 15,000 | $73.00 | $1.1M | 186,470 −7.4% of holding | |
| JENKINS MARK W. 4 fills | Chief Financial Officer | Sell 10b5-1 | 63,750 | $64.50 | $4.1M | 1,212,344 −5% of holding | |
| HUSTON BENJAMIN E. 4 fills | Chief Operating Officer | Sell 10b5-1 | 50,000 | $64.50 | $3.2M | 579,389 −7.9% of holding | |
| Palmer Stephen R 4 fills | Vice President of Accounting | Sell 10b5-1 | 5,000 | $64.49 | $322.5K | 141,149 −3.4% of holding | |
| MAROONE MICHAEL E 2 fills | Director | Buy | 25,000 | $61.80 | $1.5M | 168,573 | |
| JENKINS MARK W. 6 fills | Chief Financial Officer | Sell 10b5-1 | 63,750 | $68.34 | $4.4M | 1,086,620 −5.5% of holding | |
| HUSTON BENJAMIN E. 6 fills | Chief Operating Officer | Sell 10b5-1 | 50,000 | $68.55 | $3.4M | 506,195 −9% of holding | |
| Palmer Stephen R 6 fills | Vice President of Accounting | Sell 10b5-1 | 5,000 | $68.53 | $342.6K | 149,654 −3.2% of holding | |
| PLATT IRA J. 2 fills | Director | Sell | 15,000 | $67.83 | $1.0M | 193,970 −7.2% of holding | |
| QUAYLE J DANFORTH | Director | Sell 10b5-1 | 14,525 | $70.00 | $1.0M | 214,960 −6.3% of holding | |
| Taira Thomas | President, Special Projects | Sell 10b5-1 | 5,597 | $67.15 | $375.8K | 315,075 −1.7% of holding | |
| JENKINS MARK W. 3 fills | Chief Financial Officer | Sell 10b5-1 | 63,750 | $70.40 | $4.5M | 1,076,085 −5.6% of holding | |
| HUSTON BENJAMIN E. 3 fills | Chief Operating Officer | Sell 10b5-1 | 50,000 | $70.39 | $3.5M | 546,664 −8.4% of holding | |
| Palmer Stephen R 3 fills | Vice President of Accounting | Sell 10b5-1 | 5,000 | $70.42 | $352.1K | 155,928 −3.1% of holding | |
| Taira Thomas 2 fills | President, Special Projects | Sell 10b5-1 | 5,590 | $79.97 | $447.0K | 61,595 −8.3% of holding | |
| JENKINS MARK W. 20 fills | Chief Financial Officer | Sell 10b5-1 | 12,750 | $387.19 | $4.9M | 222,437 −5.4% of holding | |
| HUSTON BENJAMIN E. 19 fills | Chief Operating Officer | Sell 10b5-1 | 10,000 | $384.96 | $3.8M | 115,371 −8% of holding | |
| Palmer Stephen R | Vice President of Accounting | Sell 10b5-1 | 1,000 | $395.32 | $395.3K | 32,891 −3% of holding | |
| Taira Thomas | President, Special Projects | Sell 10b5-1 | 3,770 | $341.00 | $1.3M | 58,564 −6% of holding | |
| JENKINS MARK W. 22 fills | Chief Financial Officer | Sell 10b5-1 | 12,750 | $310.35 | $4.0M | 209,639 −5.7% of holding | |
| HUSTON BENJAMIN E. 21 fills | Chief Operating Officer | Sell 10b5-1 | 10,000 | $309.86 | $3.1M | 102,804 −8.9% of holding | |
| Palmer Stephen R | Vice President of Accounting | Sell 10b5-1 | 1,000 | $317.50 | $317.5K | 33,891 −2.9% of holding | |
| MAROONE MICHAEL E | Director | Sell | 2 | $310.76 | $622 | 264 −0.8% of holding | |
| QUAYLE J DANFORTH | Director | Sell | 2,900 | $309.97 | $898.9K | 41,913 −6.5% of holding | |
| Taira Thomas | President, Special Projects | Sell 10b5-1 | 953 | $325.00 | $309.7K | 64,997 −1.4% of holding | |
| JENKINS MARK W. 10 fills | Chief Financial Officer | Sell 10b5-1 | 12,750 | $323.15 | $4.1M | 213,787 −5.6% of holding | |
| HUSTON BENJAMIN E. 10 fills | Chief Operating Officer | Sell 10b5-1 | 10,000 | $322.67 | $3.2M | 106,992 −8.5% of holding | |
| Palmer Stephen R | Vice President of Accounting | Sell 10b5-1 | 1,000 | $324.84 | $324.8K | 35,541 −2.7% of holding | |
| Taira Thomas | President, Special Projects | Sell 10b5-1 | 1,047 | $398.54 | $417.3K | 66,625 −1.5% of holding | |
| MAROONE MICHAEL E | Director | Sell | 3 | $411.61 | $1.2K | 266 −1.1% of holding | |
| JENKINS MARK W. 22 fills | Chief Financial Officer | Sell 10b5-1 | 12,750 | $410.19 | $5.2M | 214,777 −5.6% of holding | |
| HUSTON BENJAMIN E. 20 fills | Chief Operating Officer | Sell 10b5-1 | 10,000 | $411.27 | $4.1M | 108,572 −8.4% of holding | |
| Palmer Stephen R | Vice President of Accounting | Sell 10b5-1 | 1,000 | $393.04 | $393.0K | 37,192 −2.6% of holding | |
| Taira Thomas | President, Special Projects | Sell 10b5-1 | 1,174 | $447.00 | $524.8K | 68,252 −1.7% of holding | |
| MAROONE MICHAEL E | Director | Buy | 5 | $441.36 | $2.2K | 269 | |
| JENKINS MARK W. 25 fills | Chief Financial Officer | Sell 10b5-1 | 12,750 | $403.02 | $5.1M | 216,506 −5.6% of holding | |
| HUSTON BENJAMIN E. 24 fills | Chief Operating Officer | Sell 10b5-1 | 10,000 | $401.94 | $4.0M | 109,511 −8.4% of holding | |
| Palmer Stephen R | Vice President of Accounting | Sell 10b5-1 | 1,000 | $419.48 | $419.5K | 38,744 −2.5% of holding | |
| GILL DANIEL J. 2 fills | Chief Product Officer | Sell 10b5-1 | 40,000 | $475.24 | $19.0M | 193,226 −17.2% of holding | |
| HUSTON BENJAMIN E. | Chief Operating Officer | Sell 10b5-1 | 20,000 | $475.00 | $9.5M | 100,758 −16.6% of holding | |
| Taira Thomas | President, Special Projects | Sell 10b5-1 | 10,000 | $475.00 | $4.8M | 69,880 −12.5% of holding | |
| BREAUX PAUL W. | See Remarks | Sell 10b5-1 | 1,527 | $475.00 | $725.3K | 69,289 −2.2% of holding | |
| BREAUX PAUL W. | See Remarks | Sell 10b5-1 | 8,473 | $475.00 | $4.0M | 69,289 −10.9% of holding | |
| GILL DANIEL J. 2 fills | Chief Product Officer | Sell 10b5-1 | 80,000 | $439.50 | $35.2M | 231,106 −25.7% of holding | |
| HUSTON BENJAMIN E. 2 fills | Chief Operating Officer | Sell 10b5-1 | 40,000 | $439.50 | $17.6M | 120,758 −24.9% of holding | |
| Taira Thomas 3 fills | President, Special Projects | Sell 10b5-1 | 30,952 | $435.96 | $13.5M | 80,832 −27.7% of holding | |
| BREAUX PAUL W. 2 fills | See Remarks | Sell 10b5-1 | 20,000 | $438.50 | $8.8M | 79,289 −20.1% of holding | |
| MAROONE MICHAEL E 2 fills | Director | Sell 10b5-1 | 30,928 | $400.34 | $12.4M | 144,925 −17.6% of holding | |
| Taira Thomas | President, Special Projects | Sell 10b5-1 | 25,000 | $400.00 | $10.0M | 80,832 −23.6% of holding | |
| KEETON RYAN S. | Chief Brand Officer | Sell | 10,000 | $400.00 | $4.0M | 74,460 −11.8% of holding | |
| JENKINS MARK W. 11 fills | Chief Financial Officer | Sell 10b5-1 | 12,750 | $376.07 | $4.8M | 217,633 −5.5% of holding | |
| HUSTON BENJAMIN E. 11 fills | Chief Operating Officer | Sell 10b5-1 | 10,000 | $377.11 | $3.8M | 110,718 −8.3% of holding | |
| Palmer Stephen R | Vice President of Accounting | Sell 10b5-1 | 1,000 | $372.31 | $372.3K | 40,224 −2.4% of holding | |
| KEETON RYAN S. | Chief Brand Officer | Sell | 10,000 | $375.04 | $3.8M | 84,958 −10.5% of holding | |
| Taira Thomas | President, Special Projects | Sell 10b5-1 | 10,000 | $375.01 | $3.8M | 106,507 −8.6% of holding | |
| KEETON RYAN S. | Chief Brand Officer | Sell | 10,000 | $350.00 | $3.5M | 94,958 −9.5% of holding | |
| SULLIVAN GREGORY B | Director | Sell | 2,500 | $340.00 | $850.0K | 39,428 −6% of holding | |
| KEETON RYAN S. | Chief Brand Officer | Sell | 10,000 | $325.03 | $3.3M | 104,958 −8.7% of holding | |
| Taira Thomas | President, Special Projects | Sell 10b5-1 | 952 | $325.00 | $309.4K | 116,507 −0.8% of holding | |
| SULLIVAN GREGORY B | Director | Sell | 2,500 | $322.20 | $805.5K | 41,928 −5.6% of holding | |
| JENKINS MARK W. 26 fills | Chief Financial Officer | Sell 10b5-1 | 12,750 | $323.35 | $4.1M | 218,772 −5.5% of holding | |
| HUSTON BENJAMIN E. 24 fills | Chief Operating Officer | Sell 10b5-1 | 10,000 | $324.57 | $3.2M | 111,897 −8.2% of holding | |
| Palmer Stephen R | Vice President of Accounting | Sell 10b5-1 | 1,000 | $305.00 | $305.0K | 41,868 −2.3% of holding | |
| KEETON RYAN S. 5 fills | Chief Brand Officer | Sell | 32,370 | $301.68 | $9.8M | 138,137 −19% of holding | |
| GARCIA ERNEST C. III 28 fills | Chief Executive Officer | Sell 10b5-1 | 2,880 | $355.19 | $1.0M | 451,392 −0.6% of holding | |
| GARCIA ERNEST C. III 18 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $365.60 | $3.7M | 455,981 −2.1% of holding | |
| GARCIA ERNEST C. III 26 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $370.34 | $3.7M | 461,340 −2.1% of holding | |
| GARCIA ERNEST C. III 18 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $372.07 | $3.7M | 466,190 −2.1% of holding | |
| GARCIA ERNEST C. III 32 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $382.52 | $3.8M | 471,240 −2.1% of holding | |
| GARCIA ERNEST C. III 22 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $393.76 | $3.9M | 476,234 −2.1% of holding | |
| BREAUX PAUL W. | See Remarks | Sell 10b5-1 | 15,000 | $398.00 | $6.0M | 81,716 −15.5% of holding | |
| JENKINS MARK W. 16 fills | Chief Financial Officer | Sell 10b5-1 | 12,750 | $389.27 | $5.0M | 219,712 −5.5% of holding | |
| HUSTON BENJAMIN E. 15 fills | Chief Operating Officer | Sell 10b5-1 | 10,000 | $389.27 | $3.9M | 112,797 −8.1% of holding | |
| GARCIA ERNEST C. III 30 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $389.06 | $3.9M | 481,340 −2% of holding | |
| Palmer Stephen R | Vice President of Accounting | Sell 10b5-1 | 1,000 | $390.14 | $390.1K | 43,513 −2.2% of holding | |
| GARCIA ERNEST C. III 32 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $380.24 | $3.8M | 486,336 −2% of holding | |
| GARCIA ERNEST C. III 34 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $387.24 | $3.9M | 491,290 −2% of holding | |
| GARCIA ERNEST C. III 18 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $366.53 | $3.7M | 496,190 −2% of holding | |
| GARCIA ERNEST C. III 40 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $370.61 | $3.7M | 501,340 −2% of holding | |
| GARCIA ERNEST C. III 18 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $373.76 | $3.7M | 506,390 −1.9% of holding | |
| GARCIA ERNEST C. III 34 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $384.91 | $3.8M | 511,248 −1.9% of holding | |
| GARCIA ERNEST C. III 16 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $390.14 | $3.9M | 516,390 −1.9% of holding | |
| GARCIA ERNEST C. III 20 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $386.70 | $3.9M | 521,292 −1.9% of holding | |
| GARCIA ERNEST C. III 34 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $385.92 | $3.9M | 525,962 −1.9% of holding | |
| GARCIA ERNEST C. III 20 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $373.54 | $3.7M | 531,290 −1.8% of holding | |
| GARCIA ERNEST C. III 14 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $362.21 | $3.6M | 535,790 −1.8% of holding | |
| GARCIA ERNEST C. III 16 fills | Chief Executive Officer | Sell 10b5-1 | 10,000 | $365.55 | $3.7M | 541,148 −1.8% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.