DIS The Walt Disney Company

NYSE
$102.67

The Walt Disney Company (DIS) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Bullish Insiders bought more than they sold over this window — uncommon at any size.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 2 sellers in the last 90 days
Insiders buying
2
2 transactions
Insiders selling
3
4 transactions
Purchases
$2.1M
18,916 shares
Sales
$1.7M
15,738 shares
Net activity
$409.1K
purchases less sales

How much of that selling was preplanned? 78% planned / 22% discretionary

10b5-1 plan sales $1.3M 3 transactions · 12,142 shares
Discretionary sales $382.3K 1 transaction · 3,596 shares

Largest single sale: $762.2K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: February 12, 2026 , by Chang Amy .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Roeder Paul M Sr EVP and Chief Comm Officer Sell 3,596 $106.32 $382.3K None left
WOODFORD BRENT EVP, Control, Fin Plan & Tax Sell 10b5-1 7,238 $105.31 $762.2K 62,323 −10.4% of holding
Chang Amy Director Buy 916 $107.85 $98.8K 14,720
Coleman Sonia L Sr. EVP & Chief People Officer Sell 10b5-1 2,473 $114.00 $281.9K 2 −99.9% of holding
Coleman Sonia L Sr. EVP & Chief People Officer Sell 10b5-1 2,431 $114.00 $277.1K None left
GORMAN JAMES P Director Buy 18,000 $111.89 $2.0M 38,000

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.