DRCT Direct Digital Holdings

NASDAQ
$1.57

Direct Digital Holdings (DRCT) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with DRCT's own trailing one-year pace, with 3% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 1 seller in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
5
14 transactions
Purchases
$0
0 shares
Sales
$118.2K
447,564 shares
Net activity
-$118.2K
purchases less sales

How much of that selling was preplanned? 3% planned / 97% discretionary

10b5-1 plan sales $3.8K 1 transaction · 1,363 shares
Discretionary sales $114.4K 13 transactions · 446,201 shares

Largest single sale: $51.5K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Walker Mark D Chairman and CEO Sell 500 $1.90 $950 7,864 −6% of holding
Walker Mark D Chairman and CEO Sell 1,636 $2.06 $3.4K 8,364 −16.4% of holding
Walker Mark D Chairman and CEO Sell 10b5-1 1,363 $2.80 $3.8K None left
Locke Mistelle Director Sell 25 $2.91 $73 369 −6.3% of holding
Cohen Richard Director Sell 25 $2.91 $73 501 −4.8% of holding
Leatherberry Antoinette Renee Director Sell 23 $2.91 $67 531 −4.2% of holding
Cohen Richard Director Sell 76 $2.96 $225 489 −13.5% of holding
Locke Mistelle Director Sell 76 $2.96 $225 357 −17.6% of holding
Leatherberry Antoinette Renee Director Sell 67 $2.96 $198 517 −11.5% of holding
Locke Mistelle Director Sell 31 $6.51 $202 184 −14.4% of holding
Walker Mark D Chairman and CEO Sell 245,008 $0.21 $51.5K None left
SMITH W KEITH President Sell 100,000 $0.21 $21.0K 457,058 −18% of holding
SMITH W KEITH President Sell 71,242 $0.37 $26.4K 557,058 −11.3% of holding
Walker Mark D Chairman and CEO Sell 27,492 $0.37 $10.2K 245,008 −10.1% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.