ELF e.l.f. Beauty, Inc.

NYSE
$93.41

e.l.f. Beauty, Inc. (ELF) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with ELF's own trailing one-year pace, with 75% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 6 sellers in the last 90 days
Insiders buying
1
1 transaction
Insiders selling
7
54 transactions
Purchases
$464.8K
5,000 shares
Sales
$65.3M
697,978 shares
Net activity
-$64.8M
purchases less sales

How much of that selling was preplanned? 75% planned / 25% discretionary

10b5-1 plan sales $48.7M 28 transactions · 427,349 shares
Discretionary sales $16.6M 26 transactions · 270,629 shares

Largest single sale: $8.5M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: February 20, 2026 , by FARRELL MATTHEW .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
FIELDS MANDY J 4 fills See Remarks Sell 10b5-1 16,065 $104.52 $1.7M 98,996 −14% of holding
Franks Joshua Allen SVP, Operations Sell 200 $110.00 $22.0K 135,297 −0.1% of holding
Franks Joshua Allen SVP, Operations Sell 10b5-1 5,512 $110.00 $606.3K 138,797 −3.8% of holding
Franks Joshua Allen SVP, Operations Sell 10b5-1 5,718 $100.00 $571.8K 144,309 −3.8% of holding
Levitan Lauren Cooks Director Sell 1,034 $93.15 $96.3K 10,516 −9% of holding
MARCHISOTTO KORY See Remarks Sell 12,173 $88.02 $1.1M 169,695 −6.7% of holding
AMIN TARANG 7 fills Chief Executive Officer Sell 10b5-1 50,164 $78.24 $3.9M 157,360 −24.2% of holding
Hartnett Jennifer Catherine Chief Commercial Officer Sell 10b5-1 25,357 $80.00 $2.0M 28,699 −46.9% of holding
AMIN TARANG Chief Executive Officer Sell 7,000 $51.53 $360.7K 128,593 −5.2% of holding
MARCHISOTTO KORY See Remarks Sell 4,352 $51.53 $224.3K 181,868 −2.3% of holding
Hartnett Jennifer Catherine Chief Commercial Officer Sell 4,352 $51.53 $224.3K 54,056 −7.5% of holding
FIELDS MANDY J See Remarks Sell 4,327 $51.53 $223.0K 106,961 −3.9% of holding
Milsten Scott Other Sell 4,162 $51.53 $214.5K 144,581 −2.8% of holding
Franks Joshua Allen SVP, Operations Sell 3,505 $51.53 $180.6K 150,027 −2.3% of holding
AMIN TARANG Chief Executive Officer Sell 15,829 $51.94 $822.2K 135,593 −10.5% of holding
Hartnett Jennifer Catherine Chief Commercial Officer Sell 10,318 $51.94 $535.9K 58,408 −15% of holding
Milsten Scott Other Sell 8,512 $51.94 $442.1K 148,743 −5.4% of holding
MARCHISOTTO KORY See Remarks Sell 8,512 $51.94 $442.1K 186,220 −4.4% of holding
FIELDS MANDY J See Remarks Sell 8,464 $51.94 $439.6K 111,288 −7.1% of holding
Franks Joshua Allen SVP, Operations Sell 6,854 $51.94 $356.0K 153,532 −4.3% of holding
Levitan Lauren Cooks Director Sell 7,714 $56.31 $434.4K 11,550 −40% of holding
AMIN TARANG Chief Executive Officer Sell 41,520 $63.66 $2.6M 112,690 −26.9% of holding
Milsten Scott Other Sell 23,797 $63.66 $1.5M 114,940 −17.2% of holding
MARCHISOTTO KORY See Remarks Sell 23,796 $63.66 $1.5M 152,417 −13.5% of holding
FIELDS MANDY J See Remarks Sell 23,656 $63.66 $1.5M 77,437 −23.4% of holding
Franks Joshua Allen SVP, Operations Sell 23,535 $63.66 $1.5M 118,071 −16.6% of holding
Hartnett Jennifer Catherine Chief Commercial Officer Sell 20,829 $63.66 $1.3M 68,726 −23.3% of holding
AMIN TARANG 2 fills Chief Executive Officer Sell 10b5-1 52,880 $62.64 $3.3M 119,666 −30.6% of holding
FARRELL MATTHEW Director Buy 5,000 $92.96 $464.8K 10,820
AMIN TARANG Chief Executive Officer Sell 1,522 $79.83 $121.5K 80,296 −1.9% of holding
Milsten Scott Other Sell 906 $79.83 $72.3K 96,500 −0.9% of holding
Levitan Lauren Cooks 2 fills Director Sell 3,760 $71.68 $269.5K 12,710 −22.8% of holding
AMIN TARANG 8 fills Chief Executive Officer Sell 10b5-1 232,630 $132.24 $30.8M 269,538 −46.3% of holding
Milsten Scott Other Sell 10b5-1 15,000 $150.23 $2.3M 97,406 −13.3% of holding
MARCHISOTTO KORY See Remarks Sell 10b5-1 10,812 $150.00 $1.6M 133,976 −7.5% of holding
FIELDS MANDY J See Remarks Sell 10b5-1 5,298 $150.21 $795.8K 58,856 −8.3% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.