EQH Equitable Holdings, Inc.

NYSE
$53.34

Equitable Holdings, Inc. (EQH) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with EQH's own trailing one-year pace, with 79% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 8 sellers in the last 90 days
Insiders buying
1
1 transaction
Insiders selling
9
69 transactions
Purchases
$4.9K
104 shares
Sales
$35.1M
758,210 shares
Net activity
-$35.1M
purchases less sales

How much of that selling was preplanned? 79% planned / 21% discretionary

10b5-1 plan sales $27.7M 49 transactions · 608,155 shares
Discretionary sales $7.4M 20 transactions · 150,055 shares

Largest single sale: $2.1M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: December 1, 2025 , by Hondal Francis .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Lane Nick See Remarks Sell 14,923 $53.24 $794.5K 110,007 −11.9% of holding
Isaacs-Lowe Arlene Director Sell 1,000 $52.83 $52.8K 19,763 −4.8% of holding
HURD JEFFREY J 6 fills Chief Operating Officer Sell 10b5-1 14,359 $51.98 $746.4K 74,719 −16.1% of holding
MacKay Craig C Director Sell 2,200 $51.37 $113.0K 18,999 −10.4% of holding
Eckert William James IV Chief Accounting Officer Sell 947 $52.88 $50.1K 8,419 −10.1% of holding
Stonehill Charles G.T. Director Sell 7,500 $51.54 $386.6K 34,357 −17.9% of holding
SCOTT BERTRAM L Director Sell 1,466 $51.15 $75.0K 26,465 −5.2% of holding
Pearson Mark 2 fills President and CEO Sell 10b5-1 39,700 $48.54 $1.9M 753,539 −5% of holding
HURD JEFFREY J 4 fills Chief Operating Officer Sell 10b5-1 14,358 $48.86 $701.6K 82,706 −14.8% of holding
Pearson Mark President and CEO Sell 10b5-1 39,700 $45.28 $1.8M 765,903 −4.9% of holding
HURD JEFFREY J 2 fills Chief Operating Officer Sell 10b5-1 14,358 $45.11 $647.7K 79,748 −15.3% of holding
Eckert William James IV Chief Accounting Officer Sell 6,200 $41.83 $259.3K 9,366 −39.8% of holding
SCOTT BERTRAM L Director Sell 2,470 $41.08 $101.5K 27,931 −8.1% of holding
Pearson Mark President and CEO Sell 10b5-1 39,700 $42.60 $1.7M 776,683 −4.9% of holding
HURD JEFFREY J 2 fills Chief Operating Officer Sell 10b5-1 14,358 $42.44 $609.4K 84,403 −14.5% of holding
Eckert William James IV Chief Accounting Officer Sell 7,300 $42.48 $310.1K 15,506 −32% of holding
Lane Nick See Remarks Sell 10b5-1 4,417 $42.45 $187.5K 124,218 −3.4% of holding
Pearson Mark President and CEO Sell 10b5-1 39,700 $41.63 $1.7M 789,183 −4.8% of holding
HURD JEFFREY J 3 fills Chief Operating Officer Sell 10b5-1 14,358 $40.58 $582.7K 90,452 −13.7% of holding
Lane Nick See Remarks Sell 10b5-1 10,000 $40.44 $404.4K 124,218 −7.5% of holding
Pearson Mark President and CEO Sell 10b5-1 1,387 $40.03 $55.5K 801,683 −0.2% of holding
Pearson Mark President and CEO Sell 10b5-1 38,313 $40.05 $1.5M 801,683 −4.6% of holding
HURD JEFFREY J 2 fills Chief Operating Officer Sell 10b5-1 14,358 $40.04 $574.8K 94,403 −13.2% of holding
Lane Nick See Remarks Sell 10b5-1 10,000 $40.04 $400.4K 124,218 −7.5% of holding
Pearson Mark President and CEO Sell 10b5-1 39,700 $45.50 $1.8M 763,455 −4.9% of holding
Lane Nick 3 fills See Remarks Sell 17,199 $45.12 $776.1K 117,876 −12.7% of holding
Lane Nick See Remarks Sell 10b5-1 12,801 $44.81 $573.6K 125,075 −9.3% of holding
Pearson Mark President and CEO Sell 10b5-1 33,838 $46.11 $1.6M 658,807 −4.9% of holding
Pearson Mark President and CEO Sell 5,862 $46.77 $274.2K 652,945 −0.9% of holding
Lane Nick 2 fills See Remarks Sell 20,000 $47.65 $953.0K 109,958 −15.4% of holding
Lane Nick See Remarks Sell 10b5-1 10,000 $47.65 $476.5K 119,958 −7.7% of holding
HURD JEFFREY J Chief Operating Officer Sell 10b5-1 6,790 $47.65 $323.6K 55,023 −11% of holding
Pearson Mark President and CEO Sell 10b5-1 39,700 $47.88 $1.9M 665,445 −5.6% of holding
Lane Nick 2 fills See Remarks Sell 20,000 $47.87 $957.4K 129,958 −13.3% of holding
Lane Nick See Remarks Sell 10b5-1 10,000 $47.88 $478.8K 139,958 −6.7% of holding
HURD JEFFREY J Chief Operating Officer Sell 10b5-1 6,790 $48.35 $328.3K 61,813 −9.9% of holding
Eckert William James IV Chief Accounting Officer Sell 4,300 $47.27 $203.3K 15,625 −21.6% of holding
Hondal Francis Director Buy 104 $46.86 $4.9K 25,931
Pearson Mark 2 fills President and CEO Sell 10b5-1 39,700 $43.14 $1.7M 680,275 −5.5% of holding
HURD JEFFREY J 2 fills Chief Operating Officer Sell 10b5-1 6,790 $43.28 $293.9K 71,308 −8.7% of holding
Pearson Mark 2 fills President and CEO Sell 10b5-1 39,700 $48.17 $1.9M 691,240 −5.4% of holding
HURD JEFFREY J 2 fills Chief Operating Officer Sell 10b5-1 6,790 $48.99 $332.6K 76,005 −8.2% of holding
Raju Robin M Chief Financial Officer Sell 36,888 $54.00 $2.0M 140,258 −20.8% of holding
Pearson Mark President and CEO Sell 10b5-1 149 $54.47 $8.1K 690,529 −0% of holding
Pearson Mark President and CEO Sell 10b5-1 39,551 $54.22 $2.1M 690,678 −5.4% of holding
Isaacs-Lowe Arlene Director Sell 1,800 $52.74 $94.9K 16,363 −9.9% of holding
HURD JEFFREY J 2 fills Chief Operating Officer Sell 10b5-1 6,790 $53.69 $364.5K 82,988 −7.6% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.