GAP Gap Inc.
Gap Inc. (GAP) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 24% planned / 76% discretionary
Largest single sale: $13.7M.
Where they traded
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Gruber Julie | Chief Legal&Compliance Officer | Sell 10b5-1 | 5,302 | $27.00 | $143.2K | 58,414 −8.3% of holding | |
| Chan Eric Kayen 2 fills | Chief Business & Strat Officer | Sell | 13,377 | $26.18 | $350.3K | 22,903 −36.9% of holding | |
| FISHER JOHN J | 10% Owner | Sell | 300,000 | $25.40 | $7.6M | 446,781 −40.2% of holding | |
| Thompson Amanda J 2 fills | Chief People Officer | Sell | 25,000 | $25.14 | $628.4K | 88,016 −22.1% of holding | |
| Gilligan Sarah | Chief Sup Chn & Transform Ofcr | Sell 10b5-1 | 69,912 | $25.00 | $1.7M | None left | |
| Barbeito Horacio | President & CEO, Old Navy | Sell 10b5-1 | 113,684 | $24.01 | $2.7M | 115,024 −49.7% of holding | |
| O'Connell Katrina | Chief Financial Officer | Sell 10b5-1 | 8,486 | $23.74 | $201.4K | 11,503 −42.5% of holding | |
| Breitbard Mark | President & CEO, Gap Brand | Sell 10b5-1 | 8,486 | $23.73 | $201.4K | 135,884 −5.9% of holding | |
| Breitbard Mark | President & CEO, Gap Brand | Sell 10b5-1 | 11,899 | $24.21 | $288.1K | 132,471 −8.2% of holding | |
| O'Connell Katrina | Chief Financial Officer | Sell 10b5-1 | 11,503 | $24.21 | $278.5K | 8,486 −57.5% of holding | |
| O'Connell Katrina 2 fills | Chief Financial Officer | Sell 10b5-1 | 153,413 | $23.85 | $3.7M | 130,658 −54% of holding | |
| Breitbard Mark | President & CEO, Gap Brand | Sell 10b5-1 | 119,155 | $23.80 | $2.8M | 135,884 −46.7% of holding | |
| Gruber Julie | Chief Legal&Compliance Officer | Sell 10b5-1 | 74,217 | $23.85 | $1.8M | 53,970 −57.9% of holding | |
| O'Connell Katrina | Chief Financial Officer | Sell 10b5-1 | 16,036 | $23.74 | $380.7K | 7,718 −67.5% of holding | |
| Breitbard Mark | President & CEO, Gap Brand | Sell 10b5-1 | 16,030 | $23.74 | $380.6K | 131,703 −10.9% of holding | |
| Gruber Julie | Chief Legal&Compliance Officer | Sell 10b5-1 | 30,000 | $28.00 | $840.0K | 37,395 −44.5% of holding | |
| FISHER WILLIAM SYDNEY | Director | Sell | 11,140 | $26.81 | $298.7K | 2,753,453 −0.4% of holding | |
| FISHER WILLIAM SYDNEY | Director | Sell | 88,860 | $26.82 | $2.4M | 2,764,593 −3.1% of holding | |
| FISHER JOHN J | 10% Owner | Sell | 3,971 | $27.04 | $107.4K | 746,781 −0.5% of holding | |
| FISHER WILLIAM SYDNEY | Director | Sell | 400,000 | $27.02 | $10.8M | 2,853,453 −12.3% of holding | |
| FISHER ROBERT J | Director | Sell | 500,000 | $27.45 | $13.7M | 2,329,502 −17.7% of holding | |
| FISHER JOHN J | 10% Owner | Sell | 250,000 | $27.75 | $6.9M | 750,752 −25% of holding | |
| Gruber Julie 2 fills | Chief Legal&Compliance Officer | Sell 10b5-1 | 62,073 | $27.00 | $1.7M | 37,395 −62.4% of holding | |
| Donohue Elisabeth B | Director | Sell | 3,000 | $27.11 | $81.3K | 1,000 −75% of holding | |
| FISHER ROBERT J | Director | Sell | 500,000 | $22.90 | $11.4M | 2,829,502 −15% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.