GNRC Generac Holdings Inc.

NYSE
$186.99

Generac Holdings Inc. (GNRC) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with GNRC's own trailing one-year pace, with 67% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 3 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
4
38 transactions
Purchases
$0
0 shares
Sales
$18.8M
88,971 shares
Net activity
-$18.8M
purchases less sales

How much of that selling was preplanned? 67% planned / 33% discretionary

10b5-1 plan sales $12.6M 29 transactions · 62,636 shares
Discretionary sales $6.2M 9 transactions · 26,335 shares

Largest single sale: $2.9M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Taffe Norman P 3 fills President Generac Home Sell 10b5-1 400 $188.70 $75.5K 11,376 −3.4% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $182.21 $911.1K 549,528 −0.9% of holding
Raabe Kyle Andrew 2 fills President, Home Power Gen. Sell 10b5-1 586 $213.35 $125.0K 10,746 −5.2% of holding
Taffe Norman P 4 fills President Generac Home Sell 10b5-1 550 $218.83 $120.4K 15,608 −3.4% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $194.89 $974.5K 554,528 −0.9% of holding
Taffe Norman P 4 fills President Generac Home Sell 10b5-1 550 $256.00 $140.8K 15,908 −3.3% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $288.05 $1.4M 559,528 −0.9% of holding
Taffe Norman P 4 fills President Generac Home Sell 10b5-1 550 $272.26 $149.7K 16,208 −3.3% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $272.18 $1.4M 564,528 −0.9% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $260.02 $1.3M 569,528 −0.9% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $199.81 $999.1K 574,528 −0.9% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $216.95 $1.1M 579,528 −0.9% of holding
Ragen York A. 7 fills Chief Financial Officer Sell 24,362 $235.61 $5.7M 159,864 −13.2% of holding
Taffe Norman P 2 fills President Energy Technology Sell 1,973 $238.53 $470.6K 14,011 −12.3% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $166.91 $834.6K 527,966 −0.9% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $137.98 $689.9K 532,966 −0.9% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $148.27 $741.4K 537,966 −0.9% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $166.43 $832.2K 542,966 −0.9% of holding
Jagdfeld Aaron Chief Executive Officer Sell 10b5-1 5,000 $167.42 $837.1K 547,966 −0.9% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.