GPRO GoPro, Inc.

NASDAQ
$1.31

GoPro, Inc. (GPRO) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with GPRO's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 0 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
2
6 transactions
Purchases
$0
0 shares
Sales
$244.0K
243,017 shares
Net activity
-$244.0K
purchases less sales

How much of that selling was preplanned? 100% planned / 0% discretionary

10b5-1 plan sales $244.0K 6 transactions · 243,017 shares
Discretionary sales $0 0 transactions · 0 shares

Largest single sale: $127.1K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
MCGEE BRIAN President and COO Sell 10b5-1 130,631 $0.97 $127.1K 947,123 −12.1% of holding
Stephen Jason Christopher SVP, General Counsel Sell 10b5-1 16,894 $1.11 $18.8K 381,324 −4.2% of holding
MCGEE BRIAN EVP, CFO and COO Sell 10b5-1 59,509 $0.79 $47.1K 688,646 −8% of holding
Stephen Jason Christopher SVP, General Counsel Sell 10b5-1 5,393 $0.80 $4.3K 134,542 −3.9% of holding
MCGEE BRIAN EVP, CFO and COO Sell 10b5-1 4,579 $1.57 $7.2K 773,890 −0.6% of holding
Stephen Jason Christopher VP, GC and Corporate Secretary Sell 10b5-1 26,011 $1.52 $39.6K 143,714 −15.3% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.