HFWA Heritage Financial Corporation

NASDAQ
$28.54

Heritage Financial Corporation (HFWA) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Bearish Selling ran elevated versus HFWA's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
6
7 transactions
Purchases
$0
0 shares
Sales
$879.2K
29,986 shares
Net activity
-$879.2K
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $879.2K 7 transactions · 29,986 shares

Largest single sale: $300.0K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: November 20, 2025 , by McDonald Bryan .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Ray Matthew T. EVP Chief Lending Officer Sell 3,692 $30.10 $111.1K 22,735 −14% of holding
LYON JEFFREY S Director Sell 10,000 $30.00 $300.0K 40,719 −19.7% of holding
Chalfant Tony EVP Chief Credit Officer Sell 3,234 $29.92 $96.8K 20,362 −13.7% of holding
Wilson Kelli Ann EVP Chief Banking Officer Sell 3,778 $29.69 $112.2K 3,099 −54.9% of holding
Hinson Donald EVPand Chief Financial Officer Sell 3,842 $28.37 $109.0K 41,241 −8.5% of holding
Robison Sabrina C 2 fills EVP Chief HR Officer Sell 5,440 $27.60 $150.1K 32,931 −14.2% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.