HYFM Hydrofarm Holdings Group, Inc.

NASDAQ
$0.97

Hydrofarm Holdings Group, Inc. (HYFM) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with HYFM's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 0 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
2
3 transactions
Purchases
$0
0 shares
Sales
$7.4K
4,145 shares
Net activity
-$7.4K
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $7.4K 3 transactions · 4,145 shares

Largest single sale: $5.4K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
O'Brien Kevin Patrick Chief Financial Officer Sell 1,150 $1.51 $1.7K 13,222 −8% of holding
Denis Melisa Director Sell 120 $1.92 $230 58,423 −0.2% of holding
Denis Melisa Director Sell 2,875 $1.88 $5.4K 58,543 −4.7% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.