LFVN LifeVantage Corporation
LifeVantage Corporation (LFVN) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 0% planned / 100% discretionary
Largest single sale: $242.3K.
Where they traded
Last open-market purchase: September 15, 2026 , by Lewis Darwin .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Lewis Darwin | Director | Buy | 976 | $6.22 | $6.1K | 138,244 | |
| Cunningham Kristen | Chief Sales Officer | Sell | 8,901 | $6.18 | $55.0K | 120,162 −6.9% of holding | |
| Cunningham Kristen | Chief Sales Officer | Sell | 100 | $6.41 | $641 | 129,063 −0.1% of holding | |
| Lewis Darwin | Director | Buy | 705 | $8.60 | $6.1K | 137,268 | |
| BEINDORFF MICHAEL A | Director | Sell | 10,000 | $8.55 | $85.5K | 41,625 −19.4% of holding | |
| Lewis Darwin | Director | Buy | 1,055 | $5.23 | $5.5K | 136,563 | |
| Dayton Judd | Director | Buy | 10,500 | $4.53 | $47.6K | 80,359 | |
| Dayton Judd | Director | Buy | 18,097 | $4.63 | $83.8K | 69,859 | |
| Dayton Judd | Director | Buy | 4,600 | $4.58 | $21.1K | 51,762 | |
| Lewis Darwin | Director | Buy | 3,955 | $5.22 | $20.7K | 135,508 | |
| Lewis Darwin | Director | Buy 10b5-1 | 805 | $6.54 | $5.3K | 131,553 | |
| BEINDORFF MICHAEL A | Director | Sell | 12,607 | $6.42 | $80.9K | 43,806 −22.3% of holding | |
| BEINDORFF MICHAEL A 2 fills | Director | Sell | 36,000 | $6.93 | $249.6K | 56,413 −39% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.