LIFE Ethos Technologies Inc.

NASDAQ
$34.30

Ethos Technologies Inc. (LIFE) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with LIFE's own trailing one-year pace, with 19% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 5 sellers in the last 90 days
Insiders buying
3
3 transactions
Insiders selling
7
76 transactions
Purchases
$10.0M
526,313 shares
Sales
$90.5M
4,014,307 shares
Net activity
-$80.5M
purchases less sales

How much of that selling was preplanned? 19% planned / 81% discretionary

10b5-1 plan sales $17.0M 24 transactions · 477,285 shares
Discretionary sales $73.4M 52 transactions · 3,537,022 shares

Largest single sale: $33.4M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: January 30, 2026 , by WHEELER WILLIAM J .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Colis Peter George 3 fills CEO and Secretary Sell 10b5-1 23,333 $36.85 $859.8K 1,553,503 −1.5% of holding
Wang Lingke 3 fills President Sell 10b5-1 118,333 $38.96 $4.6M 1,648,445 −6.7% of holding
Colis Peter George 3 fills CEO and Secretary Sell 10b5-1 23,333 $38.85 $906.4K 1,558,793 −1.5% of holding
Colis Peter George 2 fills CEO and Secretary Sell 10b5-1 23,334 $39.82 $929.1K 1,539,331 −1.5% of holding
Colis Peter George 2 fills CEO and Secretary Sell 10b5-1 28,600 $33.38 $954.6K 1,541,396 −1.8% of holding
12 fills Sell 215,590 $33.12 $7.1M 39,973 −84.4% of holding
Wang Lingke 3 fills President Sell 10b5-1 118,333 $33.29 $3.9M 1,623,567 −6.8% of holding
Colis Peter George 2 fills CEO and Secretary Sell 10b5-1 27,924 $32.93 $919.6K 1,580,704 −1.7% of holding
Kucharski Brandt Walter 2 fills Chief Accounting Officer Sell 10b5-1 8,735 $32.47 $283.7K 91,964 −8.7% of holding
4 fills Sell 69,642 $32.82 $2.3M None left
Colis Peter George 2 fills CEO and Secretary Sell 10b5-1 27,924 $33.00 $921.5K 1,570,231 −1.7% of holding
Colis Peter George 2 fills CEO and Secretary Sell 29,342 $34.18 $1.0M 1,577,668 −1.8% of holding
Capozzi Christopher M. 2 fills Chief Financial Officer Sell 26,184 $34.14 $893.9K 650,031 −3.9% of holding
Wang Lingke 2 fills President Sell 22,623 $34.28 $775.6K 1,572,889 −1.4% of holding
Kucharski Brandt Walter 2 fills Chief Accounting Officer Sell 5,611 $34.26 $192.2K 101,850 −5.2% of holding
Kucharski Brandt Walter 2 fills Chief Accounting Officer Sell 10b5-1 77,436 $34.93 $2.7M 109,765 −41.4% of holding
Sell 118,138 $18.90 $2.2M None left
Sell 196,931 $19.46 $3.8M None left
Sell 23,417 $18.88 $442.0K None left
Sell 63,297 $19.06 $1.2M None left
Sell 49,582 $19.23 $953.5K None left
2 fills Sell 22,900 $19.06 $436.4K 200 −99.1% of holding
Sell 18,386 $18.87 $346.9K None left
Sell 20,534 $18.68 $383.6K None left
Sell 19,595 $18.73 $367.0K None left
2 fills Sell 74,492 $19.66 $1.5M 61,992 −54.6% of holding
2 fills Sell 87,475 $23.75 $2.1M 42,065 −67.5% of holding
Capozzi Christopher M. 2 fills Chief Financial Officer Sell 80,586 $22.13 $1.8M 682,859 −10.6% of holding
Colis Peter George 2 fills CEO and Secretary Sell 60,035 $22.07 $1.3M 756,295 −7.4% of holding
Wang Lingke 2 fills President Sell 46,349 $22.11 $1.0M 771,690 −5.7% of holding
Kucharski Brandt Walter 2 fills Chief Accounting Officer Sell 5,823 $22.06 $128.4K 183,929 −3.1% of holding
Sell 60,077 $23.01 $1.4M None left
2 fills Sell 1,845,308 $19.00 $35.1M 3,198,249 −36.6% of holding
WHEELER WILLIAM J Director Buy 260,525 $19.00 $4.9M 271,025
Sharma Vipul Chief Technology Officer Sell 200,000 $17.86 $3.6M 529,217 −27.4% of holding
Lantz Erin N Chief Revenue Officer Sell 162,677 $17.86 $2.9M 253,904 −39.1% of holding
Kucharski Brandt Walter Chief Accounting Officer Sell 12,428 $17.86 $222.0K 132,484 −8.6% of holding
Mullin Mark W. Director Buy 5,263 $19.00 $100.0K 17,451
BOTHA ROELOF Director Buy 260,525 $19.00 $4.9M 260,525

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.