MAX MediaAlpha, Inc.

NYSE
$11.65

MediaAlpha, Inc. (MAX) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Moderately bearish Selling ran elevated versus MAX's own trailing one-year pace, with 99% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
5
143 transactions
Purchases
$0
0 shares
Sales
$19.3M
1,597,279 shares
Net activity
-$19.3M
purchases less sales

How much of that selling was preplanned? 99% planned / 1% discretionary

10b5-1 plan sales $19.1M 136 transactions · 1,572,847 shares
Discretionary sales $242.7K 7 transactions · 24,432 shares

Largest single sale: $1.6M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Nonko Eugene 2 fills Director Sell 10b5-1 9,213 $11.60 $106.9K 890,208 −1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 9,213 $11.46 $105.6K 897,481 −1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 9,213 $11.70 $107.8K 904,754 −1% of holding
Yeh Kuanling Amy Chief Technology Officer Sell 10b5-1 3,000 $12.00 $36.0K 549,091 −0.5% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 10,445 $12.24 $127.8K 912,027 −1.1% of holding
Yi Steven See Remarks Sell 10b5-1 48,000 $12.38 $594.4K 2,339,740 −2% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 10,445 $12.41 $129.6K 919,805 −1.1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 10,445 $12.60 $131.6K 927,583 −1.1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 10,445 $12.55 $131.1K 935,361 −1.1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $12.87 $147.9K 943,139 −1.2% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $12.99 $149.2K 951,344 −1.2% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $13.22 $151.8K 959,549 −1.2% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $12.89 $148.0K 967,754 −1.2% of holding
Cramer Keith Chief Revenue Officer Sell 10b5-1 13,000 $12.76 $165.9K 264,303 −4.7% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $12.79 $146.9K 975,959 −1.2% of holding
Yeh Kuanling Amy Chief Technology Officer Sell 10b5-1 12,000 $13.55 $162.6K 541,985 −2.2% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $12.81 $147.2K 984,164 −1.2% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $13.27 $152.4K 992,369 −1.1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $13.49 $155.0K 1,000,574 −1.1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 10,445 $12.30 $128.5K 1,008,779 −1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 10,445 $12.46 $130.2K 1,016,557 −1% of holding
Yi Steven See Remarks Sell 10b5-1 72,000 $12.64 $910.0K 2,387,690 −2.9% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $12.50 $143.6K 1,024,335 −1.1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 14,476 $14.05 $203.4K 1,032,540 −1.4% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 17,465 $13.81 $241.2K 1,042,064 −1.6% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $13.28 $152.5K 1,052,907 −1.1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 14,476 $13.75 $199.0K 1,061,112 −1.3% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 14,476 $14.33 $207.4K 1,070,636 −1.3% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 14,476 $13.84 $200.3K 1,080,160 −1.3% of holding
Yi Steven See Remarks Sell 10b5-1 12,333 $14.20 $175.1K 2,459,690 −0.5% of holding
Yeh Kuanling Amy Chief Technology Officer Sell 10b5-1 3,000 $13.95 $41.9K 553,985 −0.5% of holding
Yi Steven See Remarks Sell 10b5-1 82,457 $14.39 $1.2M 2,472,023 −3.2% of holding
Yeh Kuanling Amy Chief Technology Officer Sell 10b5-1 10,000 $14.51 $145.1K 556,985 −1.8% of holding
Yi Steven See Remarks Sell 10b5-1 114,292 $14.17 $1.6M 2,554,480 −4.3% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 14,476 $14.10 $204.1K 1,089,684 −1.3% of holding
Cramer Keith Chief Revenue Officer Sell 10b5-1 13,000 $14.19 $184.5K 267,528 −4.6% of holding
Yi Steven See Remarks Sell 10b5-1 37,701 $14.06 $530.0K 2,668,772 −1.4% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 14,476 $13.89 $201.0K 1,099,208 −1.3% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 17,465 $13.78 $240.6K 1,108,732 −1.6% of holding
Yi Steven See Remarks Sell 10b5-1 9,496 $14.05 $133.4K 2,706,473 −0.3% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 11,487 $13.66 $156.9K 1,119,575 −1% of holding
Yi Steven See Remarks Sell 10b5-1 26,467 $14.07 $372.5K 2,715,969 −1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 14,476 $14.07 $203.6K 1,127,780 −1.3% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 50,344 $13.89 $699.1K 1,137,304 −4.2% of holding
Yi Steven See Remarks Sell 10b5-1 17,254 $14.01 $241.8K 2,742,436 −0.6% of holding
Yi Steven See Remarks Sell 10b5-1 96,000 $12.90 $1.2M 2,759,690 −3.4% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 13,571 $12.79 $173.6K 1,162,656 −1.2% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 10,445 $12.43 $129.9K 1,171,715 −0.9% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 10,445 $11.90 $124.3K 1,179,493 −0.9% of holding
Yeh Kuanling Amy Chief Technology Officer Sell 10b5-1 3,000 $11.16 $33.5K 566,985 −0.5% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 7,734 $10.46 $80.9K 1,187,271 −0.6% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 7,734 $10.16 $78.6K 1,193,938 −0.6% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 7,734 $10.13 $78.3K 1,200,605 −0.6% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 7,734 $10.01 $77.4K 1,207,272 −0.6% of holding
Yi Steven See Remarks Sell 10b5-1 24,000 $10.01 $240.2K 2,855,690 −0.8% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 15,468 $10.00 $154.7K 1,213,939 −1.3% of holding
Cramer Keith Chief Revenue Officer Sell 10b5-1 13,000 $9.47 $123.1K 280,528 −4.4% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 23,202 $10.00 $232.0K 1,227,273 −1.9% of holding
Yeh Kuanling Amy Chief Technology Officer Sell 10b5-1 3,000 $8.89 $26.7K 569,985 −0.5% of holding
Cramer Keith Chief Revenue Officer Sell 10b5-1 13,000 $8.05 $104.7K 293,528 −4.2% of holding
Yeh Kuanling Amy Chief Technology Officer Sell 10b5-1 12,000 $8.05 $96.6K 572,985 −2.1% of holding
COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sell 10b5-1 5,000 $8.10 $40.5K 591,764 −0.8% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.14 $36.5K 2,879,690 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $8.93 $35.7K 2,883,690 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.05 $36.2K 2,887,690 −0.1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 52,494 $10.01 $525.3K 1,247,274 −4% of holding
Yi Steven See Remarks Sell 10b5-1 26,739 $10.00 $267.3K 2,891,690 −0.9% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 7,153 $10.00 $71.5K 1,274,162 −0.6% of holding
Yi Steven See Remarks Sell 10b5-1 6,565 $10.00 $65.7K 2,918,429 −0.2% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 55,485 $10.04 $557.2K 1,279,312 −4.2% of holding
Yi Steven See Remarks Sell 10b5-1 33,663 $9.99 $336.2K 2,924,994 −1.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.88 $39.5K 2,958,657 −0.1% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 37,446 $10.08 $377.3K 1,306,825 −2.8% of holding
Yi Steven See Remarks Sell 10b5-1 16,047 $10.08 $161.7K 2,962,657 −0.5% of holding
Nonko Eugene 2 fills Director Sell 10b5-1 74,373 $10.05 $747.3K 1,329,099 −5.3% of holding
Yi Steven See Remarks Sell 10b5-1 28,543 $10.06 $287.0K 2,978,704 −0.9% of holding
Cramer Keith Chief Revenue Officer Sell 10b5-1 10,000 $9.68 $96.8K 296,754 −3.3% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.68 $38.7K 3,007,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.47 $37.9K 3,011,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.07 $36.3K 3,015,247 −0.1% of holding
Yeh Kuanling Amy Chief Technology Officer Sell 10b5-1 3,000 $9.25 $27.8K 574,879 −0.5% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.78 $39.1K 3,019,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.46 $37.8K 3,023,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.34 $37.4K 3,027,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.15 $36.6K 3,031,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.60 $38.4K 3,035,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.23 $36.9K 3,039,247 −0.1% of holding
Yeh Kuanling Amy Chief Technology Officer Sell 10b5-1 3,000 $9.44 $28.3K 577,879 −0.5% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.42 $37.7K 3,043,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.48 $37.9K 3,047,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.67 $38.7K 3,051,247 −0.1% of holding
Yi Steven See Remarks Sell 10b5-1 4,000 $9.59 $38.4K 3,055,247 −0.1% of holding
Yi Steven See Remarks Sell 5,227 $9.94 $52.0K 3,059,247 −0.2% of holding
Nonko Eugene 2 fills Director Sell 2,303 $10.00 $23.0K 1,378,943 −0.2% of holding
Cramer Keith Chief Revenue Officer Sell 10,000 $9.89 $98.9K 306,754 −3.2% of holding
Yi Steven See Remarks Sell 4,000 $9.93 $39.7K 3,064,474 −0.1% of holding
Nonko Eugene 2 fills Director Sell 2,902 $10.00 $29.0K 1,379,347 −0.2% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.