NFLX Netflix, Inc.

NASDAQ
$77.40

Netflix, Inc. (NFLX) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with NFLX's own trailing one-year pace, with 95% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 6 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
8
148 transactions
Purchases
$0
0 shares
Sales
$454.9M
3,548,586 shares
Net activity
-$454.9M
purchases less sales

How much of that selling was preplanned? 95% planned / 5% discretionary

10b5-1 plan sales $434.0M 127 transactions · 3,358,557 shares
Discretionary sales $20.9M 21 transactions · 190,029 shares

Largest single sale: $34.1M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
BARTON RICHARD N Director Sell 10b5-1 720 $75.27 $54.2K 2,460 −22.6% of holding
BARTON RICHARD N Director Sell 10b5-1 720 $76.26 $54.9K 2,460 −22.6% of holding
BARTON RICHARD N Director Sell 10b5-1 720 $77.60 $55.9K 2,460 −22.6% of holding
Neumann Spencer Adam Chief Financial Officer Sell 9,248 $75.79 $700.9K 73,787 −11.1% of holding
Peters Gregory K Co-CEO Sell 27,312 $73.54 $2.0M 120,931 −18.4% of holding
BARTON RICHARD N Director Sell 10b5-1 2,160 $75.10 $162.2K 246 −89.8% of holding
SARANDOS THEODORE A Co-CEO Sell 27,312 $73.35 $2.0M 178,954 −13.2% of holding
HYMAN DAVID A Chief Legal Officer Sell 5,723 $72.85 $416.9K 316,100 −1.8% of holding
SARANDOS THEODORE A 2 fills Co-CEO Sell 10b5-1 105,850 $73.03 $7.7M 230,225 −31.5% of holding
SMITH BRADFORD L 2 fills Director Sell 10b5-1 35,990 $77.52 $2.8M 93,490 −27.8% of holding
HASTINGS REED 2 fills Director Sell 10b5-1 386,700 $85.97 $33.2M 57,723 −87% of holding
Peters Gregory K Co-CEO Sell 27,312 $88.69 $2.4M 120,931 −18.4% of holding
Neumann Spencer Adam Chief Financial Officer Sell 9,253 $88.95 $823.1K 73,787 −11.1% of holding
SARANDOS THEODORE A 3 fills Co-CEO Sell 27,312 $87.97 $2.4M 299,099 −8.4% of holding
HYMAN DAVID A Chief Legal Officer Sell 5,722 $88.08 $504.0K 316,100 −1.8% of holding
HASTINGS REED 3 fills Director Sell 10b5-1 407,550 $93.13 $38.0M 223,065 −64.6% of holding
Neumann Spencer Adam Chief Financial Officer Sell 10b5-1 28,630 $98.00 $2.8M 73,787 −28% of holding
HASTINGS REED 3 fills Director Sell 10b5-1 420,550 $95.49 $40.2M 272,443 −60.7% of holding
HASTINGS REED 3 fills Director Sell 10b5-1 410,550 $97.01 $39.8M 359,809 −53.3% of holding
Neumann Spencer Adam Chief Financial Officer Sell 10b5-1 28,630 $97.00 $2.8M 73,787 −28% of holding
Neumann Spencer Adam 2 fills Chief Financial Officer Sell 10b5-1 57,260 $95.50 $5.5M 102,417 −35.9% of holding
Peters Gregory K 3 fills Co-CEO Sell 27,312 $83.24 $2.3M 134,733 −16.9% of holding
Willems Cletus R Chief Global Affairs Officer Sell 3,136 $82.67 $259.3K None left
HYMAN DAVID A Chief Legal Officer Sell 5,727 $81.06 $464.2K 316,100 −1.8% of holding
Neumann Spencer Adam Chief Financial Officer Sell 9,248 $81.27 $751.6K 73,787 −11.1% of holding
HASTINGS REED 3 fills Director Sell 10b5-1 390,970 $83.63 $32.7M 147,154 −72.7% of holding
Peters Gregory K 2 fills Co-CEO Sell 10b5-1 105,781 $82.94 $8.8M 129,700 −44.9% of holding
HYMAN DAVID A Chief Legal Officer Sell 10b5-1 23,439 $88.11 $2.1M 316,100 −6.9% of holding
SMITH BRADFORD L 3 fills Director Sell 10b5-1 31,790 $88.86 $2.8M 100,174 −24.1% of holding
HASTINGS REED 4 fills Director Sell 10b5-1 426,290 $91.67 $39.1M 166,462 −71.9% of holding
HASTINGS REED 3 fills Director Sell 10b5-1 375,470 $108.43 $40.7M 342,507 −52.3% of holding
Willems Cletus R Chief Global Affairs Officer Sell 238 $1,100.33 $261.9K None left
HYMAN DAVID A Chief Legal Officer Sell 10b5-1 31,037 $1,100.00 $34.1M 31,610 −49.5% of holding
Peters Gregory K Co-CEO Sell 2,027 $1,095.68 $2.2M 12,781 −13.7% of holding
SARANDOS THEODORE A Co-CEO Sell 2,027 $1,092.08 $2.2M 15,168 −11.8% of holding
HYMAN DAVID A Chief Legal Officer Sell 425 $1,088.22 $462.5K 62,647 −0.7% of holding
Neumann Spencer Adam 38 fills Chief Financial Officer Sell 10b5-1 2,600 $1,099.79 $2.9M 6,261 −29.3% of holding
Neumann Spencer Adam Chief Financial Officer Sell 695 $1,093.78 $760.2K 3,681 −15.9% of holding
HASTINGS REED 26 fills Director Sell 10b5-1 40,374 $1,121.51 $45.3M 39,356 −50.6% of holding
HASTINGS REED 15 fills Director Sell 10b5-1 42,176 $1,171.92 $49.4M 42,170 −50% of holding
Neumann Spencer Adam 8 fills Chief Financial Officer Sell 10b5-1 2,600 $1,172.51 $3.0M 5,791 −31% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.