NOW ServiceNow, Inc.
ServiceNow, Inc. (NOW) Institutional Ownership
What the institutions did with NOW last quarter, from their 13F filings. Counting managers rather than shares is the point: a single index fund adding to a position tells you far less than four hundred separate managers all deciding to. Positions as reported for the quarter ended September 30, 2026.
Every manager below opens. Subscribers can see any firm's whole portfolio — every position, its weight, and what they bought, trimmed and exited last quarter.
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Each block is one manager, sized by shares held and colored by how much they moved the position last quarter. Green added, red cut, grey stood pat.
Largest holders
| Manager | Shares | % of reported |
|---|---|---|
| Swedbank AB | 6.2M | 15.7% |
| DekaBank Deutsche Girozentrale | 3.0M | 7.6% |
| LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA | 1.7M | 4.4% |
| Sustainable Growth Advisers, LP | 1.3M | 3.3% |
| Assenagon Asset Management S.A. | 1.1M | 2.7% |
| DAVENPORT & Co LLC | 1.0M | 2.6% |
| Robeco Institutional Asset Management B.V. | 824.5K | 2.1% |
| KPS Global Asset Management UK Ltd | 775.0K | 2.0% |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM | 755.3K | 1.9% |
| HB Wealth Management, LLC | 716.8K | 1.8% |
| KBC Group NV | 690.1K | 1.7% |
| Asset Management One Co., Ltd. | 563.7K | 1.4% |
| UniSuper Management Pty Ltd | 445.3K | 1.1% |
| E. Ohman J:or Asset Management AB | 436.6K | 1.1% |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | 433.0K | 1.1% |
| FJARDE AP-FONDEN /FOURTH SWEDISH NATIONAL PENSION FUND | 360.0K | 0.9% |
| ASR Vermogensbeheer N.V. | 359.1K | 0.9% |
| AMI ASSET MANAGEMENT CORP | 352.1K | 0.9% |
| Chicago Capital, LLC | 347.9K | 0.9% |
| D.A. DAVIDSON & CO. | 334.7K | 0.8% |
| Vontobel Holding Ltd. | 316.5K | 0.8% |
| STATE OF MICHIGAN RETIREMENT SYSTEM | 312.9K | 0.8% |
| Mn Services Vermogensbeheer B.V. | 308.0K | 0.8% |
| EULAV Asset Management | 306.6K | 0.8% |
| Czech National Bank | 297.1K | 0.7% |
Largest changes
| Manager | Action | Previous | Current | Change |
|---|---|---|---|---|
| DekaBank Deutsche Girozentrale | Increased | 416.4K | 3.0M | +2.6M |
| Assenagon Asset Management S.A. | Reduced | 3.6M | 1.1M | -2.6M |
| HB Wealth Management, LLC | Increased | 38.4K | 716.8K | +678.3K |
| Robeco Institutional Asset Management B.V. | Increased | 324.4K | 824.5K | +500.2K |
| Cardano Risk Management B.V. | Sold Out | 484.8K | 0 | -484.8K |
| Artemis Investment Management LLP | Sold Out | 428.4K | 0 | -428.4K |
| BRAUN STACEY ASSOCIATES INC | New | 0 | 245.5K | +245.5K |
| Bank Pictet & Cie (Europe) AG | Sold Out | 193.7K | 0 | -193.7K |
| Vontobel Holding Ltd. | Reduced | 505.8K | 316.5K | -189.3K |
| TD Waterhouse Canada Inc. | Increased | 87.5K | 271.5K | +183.9K |
| Swedbank AB | Increased | 6.1M | 6.2M | +161.7K |
| ADAMS DIVERSIFIED EQUITY FUND, INC. | New | 0 | 125.2K | +125.2K |
| FIDEURAM - INTESA SANPAOLO PRIVATE BANKING S.P.A. | Increased | 75.5K | 193.2K | +117.8K |
| RPG Investment Advisory, LLC | Reduced | 228.6K | 119.0K | -109.6K |
| Heritage Wealth Management, Inc. /CA/ | New | 0 | 106.7K | +106.7K |
| EULAV Asset Management | Reduced | 406.3K | 306.6K | -99.7K |
| Dilation Capital Management LP | New | 0 | 92.0K | +92.0K |
| Quintet Private Bank (Europe) S.A. | Increased | 173.1K | 261.5K | +88.3K |
| WASHINGTON TRUST Co | New | 0 | 83.2K | +83.2K |
| ASSETMARK, INC | Increased | 196.7K | 276.3K | +79.6K |
| Maxi Investments CY Ltd | Sold Out | 78.5K | 0 | -78.5K |
| Capelight Capital Asset Management LP | New | 0 | 75.0K | +75.0K |
| STATE OF MICHIGAN RETIREMENT SYSTEM | Reduced | 382.2K | 312.9K | -69.3K |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | 501.8K | 433.0K | -68.8K |
| ASR Vermogensbeheer N.V. | Increased | 290.7K | 359.1K | +68.4K |
| Gradient Investments LLC | Reduced | 259.6K | 193.2K | -66.4K |
| J. Safra Sarasin Holding AG | Increased | 89.4K | 154.6K | +65.2K |
| Teamwork Financial Advisors, LLC | Reduced | 154.6K | 97.0K | -57.6K |
| AVITY INVESTMENT MANAGEMENT INC. | Increased | 159.1K | 213.0K | +53.9K |
| KBC Group NV | Increased | 639.4K | 690.1K | +50.8K |
| Reliant Investment Management, LLC | Increased | 2.3K | 51.5K | +49.2K |
| DAVENPORT & Co LLC | Increased | 976.7K | 1.0M | +48.7K |
| UniSuper Management Pty Ltd | Increased | 397.1K | 445.3K | +48.3K |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC | Increased | 9.3K | 57.0K | +47.7K |
| Y-Intercept (Hong Kong) Ltd | Reduced | 86.7K | 39.1K | -47.6K |
| Asset Management One Co., Ltd. | Increased | 516.1K | 563.7K | +47.5K |
| LMCG INVESTMENTS, LLC | Increased | 5.0K | 50.8K | +45.8K |
| GREENWOOD CAPITAL ASSOCIATES LLC | Increased | 32.8K | 76.4K | +43.6K |
| CITIZENS FINANCIAL GROUP INC/RI | Reduced | 93.4K | 51.1K | -42.3K |
| FIRST FINANCIAL BANK - TRUST DIVISION | New | 0 | 41.1K | +41.1K |
| Hyperion Asset Management Ltd | Reduced | 274.9K | 234.3K | -40.7K |
| Orange Investment Advisors, Inc. | Sold Out | 37.5K | 0 | -37.5K |
| Sumitomo Mitsui DS Asset Management Company, Ltd | Reduced | 281.0K | 243.7K | -37.3K |
| Mountain Hill Investment Partners Corp. | Sold Out | 36.0K | 0 | -36.0K |
| MOODY LYNN LIEBERSON & WALKER, LLC | New | 0 | 34.3K | +34.3K |
| Eos Management, L.P. | Sold Out | 34.0K | 0 | -34.0K |
| Inlight Wealth Management, LLC | Increased | 33.6K | 65.4K | +31.8K |
| FJARDE AP-FONDEN /FOURTH SWEDISH NATIONAL PENSION FUND | Reduced | 391.8K | 360.0K | -31.8K |
| BARLOW WEALTH PARTNERS, LLC | Sold Out | 30.9K | 0 | -30.9K |
| Apollon Wealth Management, LLC | Reduced | 96.2K | 66.7K | -29.5K |
| PensionDanmark Pensionsforsikringsaktieselskab | Reduced | 241.1K | 211.6K | -29.5K |
| Generali Investments, Management Co LLC | Reduced | 49.9K | 20.5K | -29.4K |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM | Reduced | 782.9K | 755.3K | -27.6K |
| G&S Capital LLC | New | 0 | 27.1K | +27.1K |
| Leeward Financial Partners, LLC | Increased | 2.7K | 28.5K | +25.8K |
| HOWLAND CAPITAL MANAGEMENT LLC | Reduced | 215.6K | 190.1K | -25.5K |
| Fluent Financial, LLC | Sold Out | 24.7K | 0 | -24.7K |
| MATHER GROUP, LLC. | Increased | 38.0K | 62.0K | +24.0K |
| SBI Securities Co., Ltd. | Reduced | 49.6K | 25.7K | -23.9K |
| Capstone Capital Management Ltd | Reduced | 32.6K | 11.3K | -21.3K |
13F filings are due 45 days after quarter end and cover long positions in U.S.-listed equities only, so this is a lagged and partial picture: shorts, bonds and foreign listings never appear. Options positions are excluded here rather than folded into the share counts. Political ownership is coming.