PFG Principal Financial Group, Inc.

NASDAQ
$116.90

Principal Financial Group, Inc. (PFG) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with PFG's own trailing one-year pace, with 44% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 0 sellers in the last 90 days
Insiders buying
1
1 transaction
Insiders selling
3
12 transactions
Purchases
$485
5 shares
Sales
$5.4M
55,169 shares
Net activity
-$5.4M
purchases less sales

How much of that selling was preplanned? 44% planned / 56% discretionary

10b5-1 plan sales $2.4M 4 transactions · 24,965 shares
Discretionary sales $3.0M 8 transactions · 30,204 shares

Largest single sale: $929.9K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: February 9, 2026 , by Muruzabal Claudio .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Cheong Wee Yee President - Asia & Middle East Sell 7,534 $103.16 $777.2K 66,443 −10.2% of holding
Cheong Wee Yee President - Asia & Middle East Sell 3,211 $103.06 $330.9K 73,977 −4.2% of holding
Cheong Wee Yee President - Asia & Middle East Sell 9,183 $101.26 $929.9K 77,188 −10.6% of holding
Cheong Wee Yee President - Asia & Middle East Sell 4,737 $101.01 $478.5K 86,371 −5.2% of holding
Djurasovic George Interim General Counsel Sell 1 $99.63 $99 21,905 −0% of holding
Cheong Wee Yee President - Asia & Middle East Sell 1,080 $101.00 $109.1K 91,108 −1.2% of holding
Djurasovic George Interim General Counsel Sell 2,571 $100.83 $259.2K 21,906 −10.5% of holding
Muruzabal Claudio Director Buy 5 $97.09 $485 11,203
STRABLE-SOETHOUT DEANNA D President and CEO Sell 10b5-1 7,340 $95.00 $697.3K 136,828 −5.1% of holding
STRABLE-SOETHOUT DEANNA D President and CEO Sell 10b5-1 9,300 $95.12 $884.6K 144,168 −6.1% of holding
STRABLE-SOETHOUT DEANNA D President and CEO Sell 10b5-1 8,025 $92.56 $742.8K 54,227 −12.9% of holding
STRABLE-SOETHOUT DEANNA D President and CEO Sell 10b5-1 300 $92.50 $27.8K 62,252 −0.5% of holding
Cheong Wee Yee EVP, Principal Asia Sell 1,887 $85.04 $160.5K 81,421 −2.3% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.