PL Planet Labs PBC
Planet Labs PBC (PL) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 60% planned / 40% discretionary
Largest single sale: $7.0M.
Where they traded
Last open-market purchase: October 9, 2025 , by SMITH GARY B .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Johnson Ashley F. 2 fills | President & CFO | Sell 10b5-1 | 110,028 | $22.08 | $2.4M | 1,132,122 −8.9% of holding | |
| Robinson Kristen | Director | Sell 10b5-1 | 37,107 | $25.05 | $929.6K | 222,897 −14.3% of holding | |
| Raymond John w | Director | Sell 10b5-1 | 6,494 | $26.16 | $169.9K | 37,114 −14.9% of holding | |
| Marshall William Spencer | Co-Founder and CEO | Sell 10b5-1 | 200,000 | $25.92 | $5.2M | 2,703,115 −6.9% of holding | |
| Schingler Robert H | Co-Founder Chief Strategy Off. | Sell | 64,593 | $25.92 | $1.7M | 825,541 −7.3% of holding | |
| Schingler Robert H | Co-Founder Chief Strategy Off. | Sell 10b5-1 | 25,000 | $25.92 | $648.0K | 225,171 −10% of holding | |
| Brennan Ita M | Director | Sell 10b5-1 | 11,500 | $33.00 | $379.5K | 252,658 −4.4% of holding | |
| Brennan Ita M | Director | Sell 10b5-1 | 36,500 | $33.91 | $1.2M | 264,158 −12.1% of holding | |
| Marshall William Spencer | Co-Founder and CEO | Sell 10b5-1 | 200,000 | $35.07 | $7.0M | 3,192,726 −5.9% of holding | |
| Schingler Robert H | Co-Founder Chief Strategy Off. | Sell 10b5-1 | 73,683 | $35.07 | $2.6M | 256,488 −22.3% of holding | |
| Johnson Ashley F. 2 fills | President & CFO | Sell | 200,000 | $35.10 | $7.0M | 2,043,702 −8.9% of holding | |
| Gadde Vijaya | Director | Sell | 20,000 | $26.77 | $535.4K | 250,169 −7.4% of holding | |
| Johnson Ashley F. 2 fills | President & CFO | Sell | 150,731 | $27.01 | $4.1M | 2,051,932 −6.8% of holding | |
| Robinson Kristen | Director | Sell | 47,835 | $26.96 | $1.3M | 222,897 −17.7% of holding | |
| Marshall William Spencer | Co-Founder and CEO | Sell 10b5-1 | 200,000 | $19.36 | $3.9M | 2,834,490 −6.6% of holding | |
| Schingler Robert H | Co-Founder Chief Strategy Off. | Sell 10b5-1 | 73,782 | $19.35 | $1.4M | 1,164,729 −6% of holding | |
| SMITH GARY B | Director | Sell | 20 | $12.69 | $254 | 32,468 −0.1% of holding | |
| Marshall William Spencer | Co-Founder and CEO | Sell 10b5-1 | 200,000 | $15.50 | $3.1M | 3,156,387 −6% of holding | |
| Schingler Robert H | Co-Founder Chief Strategy Off. | Sell 10b5-1 | 81,656 | $15.50 | $1.3M | 1,288,843 −6% of holding | |
| SMITH GARY B | Director | Buy | 20 | $15.66 | $313 | 32,488 | |
| BASS CARL | Director | Sell | 376,748 | $15.67 | $5.9M | 317,530 −54.3% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.