PRPL Purple Innovation, Inc.
Purple Innovation, Inc. (PRPL) Institutional Ownership
What the institutions did with PRPL last quarter, from their 13F filings. Counting managers rather than shares is the point: a single index fund adding to a position tells you far less than four hundred separate managers all deciding to. Positions as reported for the quarter ended June 30, 2026.
Every manager below opens. Subscribers can see any firm's whole portfolio — every position, its weight, and what they bought, trimmed and exited last quarter.
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Each block is one manager, sized by shares held and colored by how much they moved the position last quarter. Green added, red cut, grey stood pat.
Largest holders
| Manager | Shares | % of reported |
|---|---|---|
| Coliseum Capital Management, LLC | 46.9M | 75.5% |
| WASATCH ADVISORS LP | 5.1M | 8.2% |
| VANGUARD CAPITAL MANAGEMENT LLC | 2.2M | 3.6% |
| BlackRock, Inc. | 1.0M | 1.7% |
| Dynamic Advisor Solutions LLC | 752.2K | 1.2% |
| MILLENNIUM MANAGEMENT LLC | 727.9K | 1.2% |
| GEODE CAPITAL MANAGEMENT, LLC | 617.9K | 1.0% |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 608.2K | 1.0% |
| Shay Capital LLC | 371.2K | 0.6% |
| Crumly & Associates Inc. | 333.3K | 0.5% |
| GOLDMAN SACHS GROUP INC | 315.9K | 0.5% |
| VANGUARD FIDUCIARY TRUST CO | 308.5K | 0.5% |
| Anson Funds Management LP | 300.0K | 0.5% |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 282.2K | 0.5% |
| Stratos Wealth Partners, LTD. | 273.6K | 0.4% |
| STATE STREET CORP | 259.8K | 0.4% |
| UBS Group AG | 156.2K | 0.3% |
| TUDOR INVESTMENT CORP ET AL | 150.6K | 0.2% |
| Divisadero Street Capital Management, LP | 138.6K | 0.2% |
| NORTHERN TRUST CORP | 137.1K | 0.2% |
| MML INVESTORS SERVICES, LLC | 129.0K | 0.2% |
| Qube Research & Technologies Ltd | 118.4K | 0.2% |
| Midwest Financial Group LLC | 115.0K | 0.2% |
| LPL Financial LLC | 100.1K | 0.2% |
| B.O.S.S. Retirement Advisors, LLC | 82.8K | 0.1% |
Largest changes
| Manager | Action | Previous | Current | Change |
|---|---|---|---|---|
| RENAISSANCE TECHNOLOGIES LLC | Reduced | 677.7K | 43.5K | -634.2K |
| Invenomic Capital Management LP | Sold Out | 500.0K | 0 | -500.0K |
| JPMORGAN CHASE & CO | Reduced | 328.6K | 8.4K | -320.3K |
| Anson Funds Management LP | Reduced | 600.0K | 300.0K | -300.0K |
| Shay Capital LLC | Increased | 124.1K | 371.2K | +247.1K |
| GOLDMAN SACHS GROUP INC | Increased | 146.3K | 315.9K | +169.6K |
| MILLENNIUM MANAGEMENT LLC | Reduced | 848.8K | 727.9K | -120.9K |
| Corient Private Wealth LP | Sold Out | 103.5K | 0 | -103.5K |
| UBS Group AG | Increased | 57.5K | 156.2K | +98.7K |
| Qube Research & Technologies Ltd | Increased | 24.5K | 118.4K | +93.9K |
| XTX Topco Ltd | Reduced | 116.2K | 23.7K | -92.5K |
| GSA CAPITAL PARTNERS LLP | New | 0 | 74.0K | +74.0K |
| CITADEL ADVISORS LLC | Sold Out | 64.8K | 0 | -64.8K |
| JANE STREET GROUP, LLC | Sold Out | 64.4K | 0 | -64.4K |
| GEODE CAPITAL MANAGEMENT, LLC | Reduced | 676.1K | 617.9K | -58.2K |
| ACADIAN ASSET MANAGEMENT LLC | Sold Out | 50.0K | 0 | -50.0K |
| VANGUARD CAPITAL MANAGEMENT LLC | Reduced | 2.3M | 2.2M | -44.4K |
| Crumly & Associates Inc. | Increased | 292.1K | 333.3K | +41.2K |
| NORTHERN TRUST CORP | Increased | 97.2K | 137.1K | +39.9K |
| Virtu Financial LLC | Sold Out | 32.9K | 0 | -32.9K |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC | Sold Out | 30.5K | 0 | -30.5K |
| Legacy Wealth Managment, LLC/ID | Reduced | 57.6K | 28.6K | -29.0K |
| SHARPEPOINT LLC | Sold Out | 28.8K | 0 | -28.8K |
| LPL Financial LLC | Increased | 76.5K | 100.1K | +23.6K |
| Cambridge Investment Research Advisors, Inc. | Sold Out | 19.8K | 0 | -19.8K |
| B.O.S.S. Retirement Advisors, LLC | Reduced | 100.0K | 82.8K | -17.2K |
| Point72 Asset Management, L.P. | Sold Out | 13.6K | 0 | -13.6K |
| SIMPLEX TRADING, LLC | Increased | 46.8K | 59.7K | +12.9K |
| KESTRA PRIVATE WEALTH SERVICES, LLC | New | 0 | 10.8K | +10.8K |
| Tower Research Capital LLC (TRC) | New | 0 | 10.5K | +10.5K |
| HRT FINANCIAL LP | Increased | 11.0K | 19.8K | +8.8K |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Reduced | 287.0K | 282.2K | -4.8K |
| MML INVESTORS SERVICES, LLC | Reduced | 132.0K | 129.0K | -3.0K |
| OSAIC HOLDINGS, INC. | Reduced | 10.5K | 9.1K | -1.4K |
| GROUP ONE TRADING LLC | Reduced | 11.7K | 10.5K | -1.2K |
| FMR LLC | Sold Out | 928 | 0 | -928 |
| ARMSTRONG ADVISORY GROUP, INC | New | 0 | 500 | +500 |
| Stratos Wealth Partners, LTD. | Increased | 273.2K | 273.6K | +400 |
| BARCLAYS PLC | Increased | 1 | 394 | +393 |
| ROYAL BANK OF CANADA | Reduced | 395 | 150 | -245 |
| BlackRock, Inc. | Reduced | 1.0M | 1.0M | -47 |
| MORGAN STANLEY | Reduced | 1.5K | 1.5K | -16 |
| Arax Advisory Partners | Increased | 1 | 5 | +4 |
13F filings are due 45 days after quarter end and cover long positions in U.S.-listed equities only, so this is a lagged and partial picture: shorts, bonds and foreign listings never appear. Options positions are excluded here rather than folded into the share counts. Political ownership is coming.