PRPL Purple Innovation, Inc.
Purple Innovation, Inc. (PRPL) Institutional Ownership
What the institutions did with PRPL last quarter, from their 13F filings. Counting managers rather than shares is the point: a single index fund adding to a position tells you far less than four hundred separate managers all deciding to. Positions as reported for the quarter ended September 30, 2026.
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Each block is one manager, sized by shares held and colored by how much they moved the position last quarter. Green added, red cut, grey stood pat.
Largest holders
| Manager | Shares | % of reported |
|---|---|---|
| GEODE CAPITAL MANAGEMENT, LLC | 22.7K | 57.4% |
| Crumly & Associates Inc. | 15.8K | 39.9% |
| IFP Advisors, Inc | 977 | 2.5% |
| CITIGROUP INC | 75 | 0.2% |
| ARMSTRONG ADVISORY GROUP, INC | 20 | 0.1% |
| Larson Financial Group LLC | 11 | 0.0% |
| IFS Advisors, LLC | 5 | 0.0% |
Largest changes
| Manager | Action | Previous | Current | Change |
|---|---|---|---|---|
| WASATCH ADVISORS LP | Sold Out | 202.9K | 0 | -202.9K |
| Dynamic Advisor Solutions LLC | Sold Out | 30.1K | 0 | -30.1K |
| Midwest Financial Group LLC | Sold Out | 4.6K | 0 | -4.6K |
| LPL Financial LLC | Sold Out | 4.0K | 0 | -4.0K |
| B.O.S.S. Retirement Advisors, LLC | Sold Out | 3.3K | 0 | -3.3K |
| Crumly & Associates Inc. | Increased | 13.3K | 15.8K | +2.5K |
| SIMPLEX TRADING, LLC | Sold Out | 2.4K | 0 | -2.4K |
| GEODE CAPITAL MANAGEMENT, LLC | Reduced | 24.7K | 22.7K | -2.0K |
| DAVENPORT & Co LLC | Sold Out | 1.0K | 0 | -1.0K |
| IFP Advisors, Inc | Increased | 34 | 977 | +943 |
| Cottage Street Advisors LLC | Sold Out | 572 | 0 | -572 |
| Plan Group Financial, LLC | Sold Out | 520 | 0 | -520 |
| KESTRA PRIVATE WEALTH SERVICES, LLC | Sold Out | 431 | 0 | -431 |
| Kesler, Norman & Wride, LLC | Sold Out | 401 | 0 | -401 |
| Sterling Investment Counsel, LLC | Sold Out | 400 | 0 | -400 |
| Seros Financial, LLC | Sold Out | 400 | 0 | -400 |
| CITIGROUP INC | New | 0 | 75 | +75 |
| BARCLAYS PLC | Sold Out | 16 | 0 | -16 |
| Larson Financial Group LLC | Reduced | 12 | 11 | -1 |
| IFS Advisors, LLC | Reduced | 6 | 5 | -1 |
| SBI Securities Co., Ltd. | Sold Out | 0 | 0 | -+0 |
| ARMSTRONG ADVISORY GROUP, INC | Reduced | 20 | 20 | +0 |
13F filings are due 45 days after quarter end and cover long positions in U.S.-listed equities only, so this is a lagged and partial picture: shorts, bonds and foreign listings never appear. Options positions are excluded here rather than folded into the share counts. Political ownership is coming.