RCKY Rocky Brands Inc.

NASDAQ
$43.87

Rocky Brands Inc. (RCKY) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Bearish Selling ran elevated versus RCKY's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 1 buyer in the last 90 days 7 sellers in the last 90 days
Insiders buying
1
1 transaction
Insiders selling
7
9 transactions
Purchases
$24.3K
500 shares
Sales
$1.2M
24,483 shares
Net activity
-$1.2M
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $1.2M 9 transactions · 24,483 shares

Largest single sale: $176.0K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: July 30, 2026 , by Smith Dwight Eric .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Moore Robert Burton Jr. Director Sell 3,000 $49.73 $149.2K 27,581 −9.8% of holding
LOVELAND CURTIS A Assistant Secretary Sell 3,483 $50.54 $176.0K 92,610 −3.6% of holding
Hahn Robyn R. Director Sell 3,000 $50.97 $152.9K 6,129 −32.9% of holding
Jordan William L Director Sell 989 $51.87 $51.3K 20,951 −4.5% of holding
Finn Michael L Director Sell 3,000 $50.97 $152.9K 30,663 −8.9% of holding
Winbigler Tracie A. Director Sell 3,000 $47.45 $142.3K 14,246 −17.4% of holding
Jordan William L Director Sell 2,011 $48.48 $97.5K 21,940 −8.4% of holding
LOVELAND CURTIS A Assistant Secretary Sell 3,000 $49.62 $148.9K 96,094 −3% of holding
Haning G Courtney Director Sell 3,000 $49.06 $147.2K 19,750 −13.2% of holding
Smith Dwight Eric Director Buy 500 $48.63 $24.3K 16,346

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.