RDDT Reddit, Inc.
$157.77
Reddit, Inc. (RDDT) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with RDDT's own trailing one-year pace, with 97% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
3 sellers in the last 90 days
Insiders buying
1
4 transactions
Insiders selling
6
518 transactions
Purchases
$8.9M
61,000 shares
Sales
$260.3M
1,351,594 shares
Net activity
-$251.4M
purchases less sales
How much of that selling was preplanned? 97% planned / 3% discretionary
10b5-1 plan sales
$252.3M
500 transactions · 1,309,344 shares
Discretionary sales
$8.0M
18 transactions · 42,250 shares
Largest single sale: $5.6M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
Last open-market purchase: March 13, 2026 , by FARRELL SARAH E .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Huffman Steve Ladd 4 fills | CEO & President | Sell 10b5-1 | 18,000 | $148.02 | $2.7M | 344,232 −5% of holding | |
| Wong Jennifer L. 10 fills | Chief Operating Officer | Sell 10b5-1 | 75,000 | $178.55 | $13.4M | 1,122,543 −6.3% of holding | |
| Huffman Steve Ladd 10 fills | CEO & President | Sell 10b5-1 | 18,000 | $178.16 | $3.2M | 390,514 −4.4% of holding | |
| Huffman Steve Ladd 8 fills | CEO & President | Sell 10b5-1 | 18,000 | $159.78 | $2.9M | 391,114 −4.4% of holding | |
| Wong Jennifer L. 14 fills | Chief Operating Officer | Sell 10b5-1 | 39,167 | $197.88 | $7.8M | 1,089,206 −3.5% of holding | |
| Huffman Steve Ladd 12 fills | CEO & President | Sell 10b5-1 | 18,000 | $197.86 | $3.6M | 391,714 −4.4% of holding | |
| Reynolds Michelle Marie | Chief Accounting Officer | Sell 10b5-1 | 808 | $200.00 | $161.6K | 15,060 −5.1% of holding | |
| Huffman Steve Ladd 5 fills | CEO & President | Sell | 18,000 | $173.13 | $3.1M | 390,714 −4.4% of holding | |
| Wong Jennifer L. 7 fills | Chief Operating Officer | Sell 10b5-1 | 39,166 | $176.94 | $6.9M | 1,080,945 −3.5% of holding | |
| Huffman Steve Ladd 12 fills | CEO & President | Sell | 18,000 | $178.26 | $3.2M | 391,414 −4.4% of holding | |
| Huffman Steve Ladd 8 fills | CEO & President | Sell 10b5-1 | 18,000 | $174.13 | $3.1M | 391,214 −4.4% of holding | |
| Wong Jennifer L. 7 fills | Chief Operating Officer | Sell 10b5-1 | 39,167 | $158.52 | $6.2M | 1,126,818 −3.4% of holding | |
| Huffman Steve Ladd 6 fills | CEO & President | Sell 10b5-1 | 18,000 | $157.15 | $2.8M | 428,495 −4% of holding | |
| Huffman Steve Ladd 9 fills | CEO & President | Sell 10b5-1 | 18,000 | $171.80 | $3.1M | 427,995 −4% of holding | |
| Wong Jennifer L. 7 fills | Chief Operating Officer | Sell 10b5-1 | 39,167 | $161.47 | $6.3M | 1,126,718 −3.4% of holding | |
| Huffman Steve Ladd 4 fills | CEO & President | Sell 10b5-1 | 18,000 | $158.40 | $2.9M | 428,695 −4% of holding | |
| Slowe Christopher Brian 9 fills | Chief Technology Officer | Sell 10b5-1 | 15,500 | $150.67 | $2.3M | 50,713 −23.4% of holding | |
| Huffman Steve Ladd 8 fills | CEO & President | Sell 10b5-1 | 18,000 | $132.77 | $2.4M | 428,495 −4% of holding | |
| Slowe Christopher Brian 5 fills | Chief Technology Officer | Sell 10b5-1 | 9,500 | $141.28 | $1.3M | 47,313 −16.7% of holding | |
| Wong Jennifer L. 10 fills | Chief Operating Officer | Sell 10b5-1 | 39,165 | $143.41 | $5.6M | 1,106,012 −3.4% of holding | |
| Huffman Steve Ladd 5 fills | CEO & President | Sell 10b5-1 | 18,000 | $132.86 | $2.4M | 418,095 −4.1% of holding | |
| FARRELL SARAH E | Director | Buy | 10,500 | $132.26 | $1.4M | 61,000 | |
| Slowe Christopher Brian 6 fills | Chief Technology Officer | Sell 10b5-1 | 9,500 | $136.55 | $1.3M | 192,057 −4.7% of holding | |
| Huffman Steve Ladd 7 fills | CEO & President | Sell 10b5-1 | 18,000 | $145.12 | $2.6M | 424,294 −4.1% of holding | |
| Wong Jennifer L. 13 fills | Chief Operating Officer | Sell 10b5-1 | 39,243 | $143.41 | $5.6M | 1,109,518 −3.4% of holding | |
| Slowe Christopher Brian 9 fills | Chief Technology Officer | Sell 10b5-1 | 19,036 | $144.05 | $2.7M | 200,737 −8.7% of holding | |
| Lee Benjamin Seong 8 fills | Chief Legal Officer | Sell 10b5-1 | 5,575 | $143.35 | $799.2K | 84,084 −6.2% of holding | |
| Reynolds Michelle Marie 7 fills | Chief Accounting Officer | Sell 10b5-1 | 2,291 | $143.59 | $329.0K | 18,724 −10.9% of holding | |
| Huffman Steve Ladd 6 fills | CEO & President | Sell 10b5-1 | 18,000 | $138.81 | $2.5M | 465,476 −3.7% of holding | |
| FARRELL SARAH E | Director | Buy | 6,700 | $139.27 | $933.1K | 50,500 | |
| FARRELL SARAH E 2 fills | Director | Buy | 43,800 | $149.52 | $6.5M | 43,800 | |
| Slowe Christopher Brian 7 fills | Chief Technology Officer | Sell 10b5-1 | 11,464 | $149.74 | $1.7M | 176,758 −6.1% of holding | |
| Huffman Steve Ladd 10 fills | CEO & President | Sell 10b5-1 | 18,000 | $183.18 | $3.3M | 460,431 −3.8% of holding | |
| Slowe Christopher Brian 6 fills | Chief Technology Officer | Sell 10b5-1 | 14,000 | $212.61 | $3.0M | 179,094 −7.3% of holding | |
| Wong Jennifer L. 18 fills | Chief Operating Officer | Sell 10b5-1 | 39,167 | $225.73 | $8.8M | 1,184,181 −3.2% of holding | |
| Huffman Steve Ladd 18 fills | CEO & President | Sell 10b5-1 | 18,000 | $232.78 | $4.2M | 466,276 −3.7% of holding | |
| Vollero Andrew 4 fills | Chief Financial Officer | Sell 10b5-1 | 3,674 | $261.21 | $959.7K | 253,682 −1.4% of holding | |
| Lee Benjamin Seong | Chief Legal Officer | Sell 10b5-1 | 3,320 | $260.22 | $863.9K | 62,608 −5% of holding | |
| Vollero Andrew 2 fills | Chief Financial Officer | Sell 10b5-1 | 300 | $260.68 | $78.2K | 255,418 −0.1% of holding | |
| Slowe Christopher Brian 11 fills | Chief Technology Officer | Sell 10b5-1 | 14,000 | $253.88 | $3.6M | 182,994 −7.1% of holding | |
| Lee Benjamin Seong | Chief Legal Officer | Sell 10b5-1 | 21,680 | $260.10 | $5.6M | 68,858 −23.9% of holding | |
| Lee Benjamin Seong | Chief Legal Officer | Sell | 6,250 | $260.00 | $1.6M | 62,608 −9.1% of holding | |
| Vollero Andrew | Chief Financial Officer | Sell 10b5-1 | 500 | $260.06 | $130.0K | 255,618 −0.2% of holding | |
| Vollero Andrew 5 fills | Chief Financial Officer | Sell 10b5-1 | 8,413 | $252.72 | $2.1M | 263,631 −3.1% of holding | |
| Huffman Steve Ladd 6 fills | CEO & President | Sell 10b5-1 | 18,000 | $230.76 | $4.2M | 465,076 −3.7% of holding | |
| Slowe Christopher Brian 9 fills | Chief Technology Officer | Sell 10b5-1 | 14,000 | $233.53 | $3.3M | 183,694 −7.1% of holding | |
| Wong Jennifer L. 8 fills | Chief Operating Officer | Sell 10b5-1 | 39,167 | $234.37 | $9.2M | 1,223,295 −3.1% of holding | |
| Lee Benjamin Seong | Chief Legal Officer | Sell 10b5-1 | 18,750 | $240.00 | $4.5M | 62,608 −23% of holding | |
| Lee Benjamin Seong 8 fills | Chief Legal Officer | Sell 10b5-1 | 55,005 | $221.21 | $12.2M | 117,213 −31.9% of holding | |
| Huffman Steve Ladd 12 fills | CEO & President | Sell 10b5-1 | 18,000 | $220.28 | $4.0M | 466,376 −3.7% of holding | |
| Reynolds Michelle Marie 6 fills | Chief Accounting Officer | Sell 10b5-1 | 11,249 | $232.95 | $2.6M | 16,620 −40.4% of holding | |
| Slowe Christopher Brian 11 fills | Chief Technology Officer | Sell 10b5-1 | 14,000 | $233.99 | $3.3M | 187,494 −6.9% of holding | |
| Huffman Steve Ladd 10 fills | CEO & President | Sell 10b5-1 | 18,000 | $215.19 | $3.9M | 465,576 −3.7% of holding | |
| Wong Jennifer L. 20 fills | Chief Operating Officer | Sell 10b5-1 | 104,394 | $192.72 | $20.1M | 1,246,755 −7.7% of holding | |
| Slowe Christopher Brian 8 fills | Chief Technology Officer | Sell 10b5-1 | 24,000 | $192.72 | $4.6M | 198,994 −10.8% of holding | |
| Lee Benjamin Seong 8 fills | Chief Legal Officer | Sell 10b5-1 | 6,427 | $192.68 | $1.2M | 73,840 −8% of holding | |
| Reynolds Michelle Marie | Chief Accounting Officer | Sell 10b5-1 | 3,215 | $186.44 | $599.4K | 21,807 −12.8% of holding | |
| Huffman Steve Ladd 11 fills | CEO & President | Sell 10b5-1 | 18,000 | $194.81 | $3.5M | 503,758 −3.4% of holding | |
| Slowe Christopher Brian 9 fills | Chief Technology Officer | Sell 10b5-1 | 14,000 | $204.43 | $2.9M | 215,934 −6.1% of holding | |
| Huffman Steve Ladd 4 fills | CEO & President | Sell 10b5-1 | 13,911 | $189.33 | $2.6M | 507,771 −2.7% of holding | |
| Huffman Steve Ladd 6 fills | CEO & President | Sell 10b5-1 | 4,089 | $194.93 | $797.1K | 497,707 −0.8% of holding | |
| Wong Jennifer L. 9 fills | Chief Operating Officer | Sell 10b5-1 | 39,126 | $201.82 | $7.9M | 1,315,414 −2.9% of holding | |
| Slowe Christopher Brian 10 fills | Chief Technology Officer | Sell 10b5-1 | 14,000 | $197.10 | $2.8M | 217,434 −6% of holding | |
| Huffman Steve Ladd 6 fills | CEO & President | Sell 10b5-1 | 18,000 | $200.53 | $3.6M | 511,504 −3.4% of holding | |
| Slowe Christopher Brian 10 fills | Chief Technology Officer | Sell 10b5-1 | 14,000 | $200.81 | $2.8M | 219,934 −6% of holding | |
| Huffman Steve Ladd 10 fills | CEO & President | Sell 10b5-1 | 18,000 | $229.10 | $4.1M | 511,106 −3.4% of holding | |
| Wong Jennifer L. 16 fills | Chief Operating Officer | Sell 10b5-1 | 39,208 | $257.27 | $10.1M | 1,325,609 −2.9% of holding | |
| Slowe Christopher Brian 8 fills | Chief Technology Officer | Sell 10b5-1 | 14,000 | $257.28 | $3.6M | 221,749 −5.9% of holding | |
| Huffman Steve Ladd 9 fills | CEO & President | Sell 10b5-1 | 18,000 | $261.22 | $4.7M | 511,004 −3.4% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.