REF Reformation Inc.

AMX
$13.63

Reformation Inc. (REF) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with REF's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 3 buyers in the last 90 days 2 sellers in the last 90 days
Insiders buying
3
3 transactions
Insiders selling
2
4 transactions
Purchases
$3.1M
203,700 shares
Sales
$61.4M
4,401,122 shares
Net activity
-$58.3M
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $61.4M 4 transactions · 4,401,122 shares

Largest single sale: $41.7M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: July 31, 2026 , by Kleine Brigitte .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Sell 149,596 $13.95 $2.1M 28,942,153 −0.5% of holding
Aflalo Yael Director Sell 60,298 $13.95 $841.2K 11,665,505 −0.5% of holding
Sell 2,987,199 $13.95 $41.7M 29,091,749 −9.3% of holding
Coyle John Joseph Director Buy 200,000 $15.00 $3.0M 266,313
Allen Zipporah Director Buy 3,500 $15.00 $52.5K 12,833
Kleine Brigitte Director Buy 200 $15.00 $3.0K 9,533
Aflalo Yael Director Sell 1,204,029 $13.95 $16.8M 11,725,803 −9.3% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.