SFIX Stitch Fix, Inc.
Stitch Fix, Inc. (SFIX) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 100% planned / 0% discretionary
Largest single sale: $1.6M.
Where they traded
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $4.09 | $286.1K | 971,994 −6.7% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $3.76 | $263.5K | 991,994 −6.6% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $3.79 | $265.1K | 1,011,994 −6.5% of holding | |
| O'Connor Casey | Chief Legal Officer | Sell 10b5-1 | 50,000 | $3.93 | $196.6K | 429,618 −10.4% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $3.62 | $253.1K | 1,031,994 −6.4% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $3.79 | $265.1K | 1,051,994 −6.2% of holding | |
| Aufderhaar David | Chief Financial Officer | Sell 10b5-1 | 67,960 | $3.79 | $257.4K | 1,102,369 −5.8% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,011 | $4.42 | $309.7K | 1,102,005 −6% of holding | |
| Bacos Anthony | Chief Prod/Technology Officer | Sell 10b5-1 | 100,000 | $4.51 | $450.6K | 1,071,994 −8.5% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $4.04 | $282.5K | 1,091,994 −6% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 70,000 | $4.15 | $290.2K | 1,105,109 −6% of holding | |
| O'Connor Casey | Chief Legal Officer | Sell 10b5-1 | 60,000 | $3.08 | $185.0K | 480,334 −11.1% of holding | |
| Aufderhaar David | Chief Financial Officer | Sell 10b5-1 | 65,709 | $3.09 | $202.7K | 1,178,037 −5.3% of holding | |
| Lake Katrina | Director | Sell 10b5-1 | 8,835 | $5.01 | $44.2K | None left | |
| O'Connor Casey | Chief Legal Officer | Sell 10b5-1 | 19,347 | $5.68 | $109.9K | 542,071 −3.4% of holding | |
| O'Connor Casey | Chief Legal Officer | Sell 10b5-1 | 41,259 | $5.34 | $220.5K | 542,071 −7.1% of holding | |
| O'Connor Casey | Chief Legal Officer | Sell 10b5-1 | 13,852 | $5.34 | $74.0K | 542,071 −2.5% of holding | |
| O'Connor Casey | Chief Legal Officer | Sell 10b5-1 | 83,641 | $5.16 | $431.5K | 542,071 −13.4% of holding | |
| Aufderhaar David | Chief Financial Officer | Sell 10b5-1 | 24,114 | $5.13 | $123.6K | 1,251,862 −1.9% of holding | |
| Lake Katrina | Director | Sell 10b5-1 | 101,150 | $5.08 | $513.8K | None left | |
| Lake Katrina | Director | Sell 10b5-1 | 303,450 | $5.19 | $1.6M | None left | |
| O'Connor Casey | Chief Legal Officer | Sell 10b5-1 | 50,000 | $4.41 | $220.5K | 431,441 −10.4% of holding | |
| Bacos Anthony 2 fills | Chief Prod/Technology Officer | Sell 10b5-1 | 90,000 | $5.61 | $505.2K | 829,966 −9.8% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.