SG Sweetgreen, Inc.
Sweetgreen, Inc. (SG) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 0% planned / 100% discretionary
Largest single sale: $120.2K.
Where they traded
Last open-market purchase: April 7, 2026 .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| McConnell Jamie | Chief Financial Officer | Sell | 15,033 | $6.21 | $93.4K | 210,489 −6.7% of holding | |
| Cochran Jason Miles | Chief Operating Officer | Sell | 4,809 | $6.21 | $29.9K | 207,076 −2.3% of holding | |
| Cochran Jason Miles | Chief Operating Officer | Sell | 15,038 | $7.99 | $120.2K | 211,885 −6.6% of holding | |
| McConnell Jamie | Chief Financial Officer | Sell | 1,401 | $8.00 | $11.2K | 225,522 −0.6% of holding | |
| 30 fills | Buy | 594,553 | $5.69 | $3.4M | 11,900,255 | ||
| Jammet Nicolas | Chief Concept Officer | Buy | 4,428 | $5.71 | $25.3K | 22,543 | |
| Neman Jonathan | CHIEF EXECUTIVE OFFICER | Buy | 179,800 | $5.56 | $999.7K | 179,800 | |
| Jammet Nicolas 2 fills | Chief Concept Officer | Buy | 18,115 | $5.51 | $99.8K | 18,115 |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.