SMPL The Simply Good Foods Company

NASDAQ
$10.19

The Simply Good Foods Company (SMPL) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Bullish Insiders bought more than they sold over this window — uncommon at any size.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 0 sellers in the last 90 days
Insiders buying
4
4 transactions
Insiders selling
1
1 transaction
Purchases
$1.4M
104,946 shares
Sales
$114.1K
5,859 shares
Net activity
$1.3M
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $114.1K 1 transaction · 5,859 shares

Largest single sale: $114.1K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: May 14, 2026 , by DALEY CLAYTON C JR .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
DALEY CLAYTON C JR Director Buy 10,000 $11.78 $117.8K 111,743
KILTS JAMES M Director Buy 80,000 $12.39 $991.5K 172,854
Clawson Michael L Chief Commercial Officer Buy 5,000 $20.00 $100.0K 37,620
Matthews Timothy Allen VP, Controller and CAO Sell 5,859 $19.47 $114.1K 18,065 −24.5% of holding
Bealer Christopher J Chief Financial Officer Buy 9,946 $20.01 $199.0K 32,966

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.