SMWB Similarweb Ltd.

NYSE
$7.58

Similarweb Ltd. (SMWB) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Bearish Selling ran elevated versus SMWB's own trailing one-year pace, with 38% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 1 seller in the last 90 days
Insiders buying
4
7 transactions
Insiders selling
1
26 transactions
Purchases
$1.0M
271,105 shares
Sales
$15.6M
1,801,516 shares
Net activity
-$14.6M
purchases less sales

How much of that selling was preplanned? 38% planned / 62% discretionary

10b5-1 plan sales $5.9M 16 transactions · 708,792 shares
Discretionary sales $9.7M 10 transactions · 1,092,724 shares

Largest single sale: $2.0M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: June 1, 2026 , by Offer Or .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Offer Or 2 fills Chief Executive Officer Sell 10b5-1 114,300 $7.69 $879.1K 3,930,881 −2.8% of holding
Offer Or Chief Executive Officer Sell 10b5-1 28,400 $8.54 $242.4K 4,044,781 −0.7% of holding
Offer Or Chief Executive Officer Sell 10b5-1 34,500 $8.38 $289.0K 4,073,181 −0.8% of holding
Offer Or Chief Executive Officer Sell 10b5-1 32,200 $8.40 $270.6K 4,107,681 −0.8% of holding
Offer Or Chief Executive Officer Sell 10b5-1 37,500 $8.25 $309.3K 4,139,881 −0.9% of holding
Offer Or Chief Executive Officer Sell 10b5-1 30,400 $8.35 $253.7K 4,177,381 −0.7% of holding
Offer Or Chief Executive Officer Sell 10b5-1 45,719 $8.40 $383.9K 4,207,781 −1.1% of holding
Offer Or 3 fills Chief Executive Officer Sell 10b5-1 80,073 $8.53 $682.8K 4,253,500 −1.8% of holding
Offer Or 3 fills Chief Executive Officer Sell 10b5-1 158,700 $8.54 $1.4M 4,280,191 −3.6% of holding
Offer Or Chief Executive Officer Sell 10b5-1 86,300 $8.06 $695.3K 4,451,291 −1.9% of holding
Offer Or Chief Executive Officer Sell 10b5-1 60,700 $8.33 $505.6K 4,537,591 −1.3% of holding
Offer Or 4 fills Chief Executive Officer Sell 383,127 $9.00 $3.4M 4,598,291 −7.7% of holding
Offer Or 2 fills Chief Executive Officer Sell 134,992 $8.87 $1.2M 4,598,291 −2.9% of holding
Offer Or 4 fills Chief Executive Officer Sell 574,605 $8.80 $5.1M 4,744,396 −10.8% of holding
Offer Or Chief Executive Officer Buy 50,000 $4.15 $207.5K 4,744,396
Eilam Barak Director Buy 50,000 $3.86 $193.0K 101,315
Beit-On Harel Moshe Director Buy 75,000 $3.89 $291.8K 10,885,778
Offer Or 2 fills Chief Executive Officer Buy 53,000 $3.58 $189.7K 4,694,396
Rapaport-Dagim Tamar Director Buy 40,000 $3.22 $128.9K 63,584
Offer Or Chief Executive Officer Buy 3,105 $3.20 $9.9K 4,641,396

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.