SONO Sonos, Inc.

NASDAQ
$15.12

Sonos, Inc. (SONO) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Bullish Insiders bought more than they sold over this window — uncommon at any size.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 2 sellers in the last 90 days
Insiders buying
3
17 transactions
Insiders selling
3
4 transactions
Purchases
$47.9M
3,202,857 shares
Sales
$1.0M
61,710 shares
Net activity
$46.9M
purchases less sales

How much of that selling was preplanned? 100% planned / 0% discretionary

10b5-1 plan sales $1.0M 4 transactions · 61,710 shares
Discretionary sales $0 0 transactions · 0 shares

Largest single sale: $337.5K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: May 6, 2026 , by Arabia Carmine .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Boone Karen Director Sell 10b5-1 10,000 $15.39 $153.9K 84,271 −10.6% of holding
GENACHOWSKI JULIUS Director Sell 10b5-1 19,855 $17.00 $337.5K 53,775 −27% of holding
GENACHOWSKI JULIUS Director Sell 10b5-1 19,855 $16.50 $327.6K 53,775 −27% of holding
Arabia Carmine Director Buy 50 $14.49 $724 14,364
Buy 125,000 $13.57 $1.7M 18,070,762
Buy 13,920 $13.25 $184.4K 17,945,762
Buy 90,000 $13.20 $1.2M 17,931,842
Buy 180,000 $14.22 $2.6M 17,841,842
Buy 320,000 $14.19 $4.5M 17,661,842
Buy 420,000 $13.95 $5.9M 17,341,842
Buy 118,020 $15.25 $1.8M 16,921,842
Buy 133,259 $14.83 $2.0M 16,803,822
Buy 360,000 $14.90 $5.4M 16,670,563
Buy 290,000 $15.59 $4.5M 16,310,563
Buy 257,210 $15.74 $4.0M 16,020,563
Buy 100,000 $16.11 $1.6M 15,763,353
Buy 26,824 $16.49 $442.3K 15,663,353
Buy 211,530 $16.29 $3.4M 15,636,529
Buy 494,719 $15.50 $7.7M 15,424,999
Lazarus Edward P Chief Legal & Bus Dev Officer Sell 10b5-1 12,000 $19.00 $228.0K 423,219 −2.8% of holding
Conrad Thomas Chief Executive Officer Buy 62,325 $16.17 $1.0M 305,103

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.