URBN Urban Outfitters, Inc.
$77.08
Urban Outfitters, Inc. (URBN) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with URBN's own trailing one-year pace, with 99% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
1 seller in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
6
421 transactions
Purchases
$0
0 shares
Sales
$349.7M
1,663,259 shares
Net activity
-$349.7M
purchases less sales
How much of that selling was preplanned? 99% planned / 1% discretionary
10b5-1 plan sales
$346.6M
414 transactions · 1,620,279 shares
Discretionary sales
$3.1M
7 transactions · 42,980 shares
Largest single sale: $225.2M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Marein-Efron Melanie | Chief Financial Officer | Sell | 5,700 | $80.75 | $460.3K | 11,323 −33.5% of holding | |
| Conforti Frank | Co-President & COO | Sell | 9,391 | $73.19 | $687.3K | 71,698 −11.6% of holding | |
| Hayne Azeez | Chief Administrative Officer | Sell | 8,733 | $73.18 | $639.1K | None left | |
| Marein-Efron Melanie | Chief Financial Officer | Sell | 5,036 | $73.42 | $369.7K | 17,023 −22.8% of holding | |
| Hayne Azeez | Chief Administrative Officer | Sell | 5,720 | $66.00 | $377.5K | 8,733 −39.6% of holding | |
| Smith Tricia D | Global CEO Anthropologie Group | Sell | 5,000 | $64.81 | $324.1K | 5,077 −49.6% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.50 | $1.4M | 17,450,932 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.50 | $657.9K | 1,935,212 −0.5% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 4,682 | $70.10 | $328.2K | 17,460,052 −0% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 2,185 | $70.10 | $153.2K | 1,943,192 −0.1% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.90 | $1.4M | 17,465,802 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.90 | $661.7K | 1,948,223 −0.5% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.20 | $1.4M | 17,473,260 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.20 | $655.2K | 1,954,747 −0.5% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.51 | $1.4M | 17,483,883 −0.1% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.51 | $658.1K | 1,964,043 −0.5% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 11,233 | $70.61 | $793.1K | 17,494,824 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 5,241 | $70.61 | $370.0K | 1,973,614 −0.3% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.93 | $1.4M | 17,503,178 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.93 | $662.0K | 1,980,922 −0.5% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $71.13 | $1.4M | 17,517,852 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $71.13 | $663.8K | 1,993,762 −0.5% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $71.32 | $1.4M | 17,523,073 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $71.32 | $665.6K | 1,998,329 −0.5% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $71.91 | $1.4M | 17,541,674 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $71.91 | $671.2K | 2,014,605 −0.5% of holding | |
| HAYNE RICHARD A 8 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $71.66 | $1.4M | 17,546,646 −0.1% of holding | |
| Hayne Margaret 4 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $71.66 | $668.8K | 2,018,955 −0.5% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $73.43 | $1.5M | 17,560,330 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $73.43 | $685.3K | 2,030,929 −0.5% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $72.38 | $1.4M | 17,570,221 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $72.38 | $675.5K | 2,039,582 −0.5% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $71.36 | $1.4M | 17,582,874 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $71.36 | $666.0K | 2,050,653 −0.5% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.34 | $1.4M | 17,585,878 −0.1% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.34 | $656.5K | 2,053,281 −0.5% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 18,753 | $70.03 | $1.3M | 17,596,545 −0.1% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 8,750 | $70.03 | $612.8K | 2,062,614 −0.4% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 6,194 | $70.05 | $433.9K | 17,606,548 −0% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 2,890 | $70.05 | $202.4K | 2,071,364 −0.1% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 3,888 | $70.00 | $272.2K | 17,609,852 −0% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 1,814 | $70.00 | $127.0K | 2,074,254 −0.1% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $71.17 | $1.4M | 17,614,936 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $71.17 | $664.2K | 2,078,702 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.58 | $1.4M | 17,623,127 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.58 | $658.7K | 2,085,867 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.46 | $1.4M | 17,633,822 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.46 | $657.6K | 2,095,224 −0.4% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.20 | $1.4M | 17,643,927 −0.1% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.20 | $655.2K | 2,104,067 −0.4% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.07 | $1.4M | 17,654,594 −0.1% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.07 | $654.0K | 2,113,400 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $71.38 | $1.4M | 17,666,861 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $71.38 | $666.2K | 2,124,133 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $72.17 | $1.4M | 17,682,968 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $72.17 | $673.6K | 2,138,226 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $74.35 | $1.5M | 17,687,022 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $74.35 | $693.9K | 2,141,772 −0.4% of holding | |
| HAYNE RICHARD A 8 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $81.82 | $1.6M | 17,707,415 −0.1% of holding | |
| Hayne Margaret 4 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $81.82 | $763.6K | 2,159,616 −0.4% of holding | |
| HAYNE RICHARD A 10 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $82.62 | $1.7M | 17,717,713 −0.1% of holding | |
| Hayne Margaret 5 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $82.62 | $771.0K | 2,168,626 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $79.71 | $1.6M | 17,728,093 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $79.71 | $744.0K | 2,177,708 −0.4% of holding | |
| HAYNE RICHARD A 12 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $79.44 | $1.6M | 17,739,663 −0.1% of holding | |
| Hayne Margaret 6 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $79.44 | $741.4K | 2,187,831 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $76.57 | $1.5M | 17,745,491 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $76.57 | $714.7K | 2,192,929 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $74.94 | $1.5M | 17,757,768 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $74.94 | $699.4K | 2,203,672 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $75.64 | $1.5M | 17,763,023 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $75.64 | $706.0K | 2,208,269 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $74.99 | $1.5M | 17,772,127 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $74.99 | $699.8K | 2,216,234 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $76.28 | $1.5M | 17,782,652 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $76.28 | $711.9K | 2,225,442 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $76.57 | $1.5M | 17,793,890 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $76.57 | $714.7K | 2,235,275 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $77.68 | $1.6M | 17,805,334 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $77.68 | $725.0K | 2,245,288 −0.4% of holding | |
| HAYNE RICHARD A 8 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $78.15 | $1.6M | 17,819,624 −0.1% of holding | |
| Hayne Margaret 4 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $78.15 | $729.4K | 2,257,791 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $80.38 | $1.6M | 17,825,640 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $80.38 | $750.2K | 2,263,054 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $81.14 | $1.6M | 17,838,769 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $81.14 | $757.3K | 2,274,542 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $81.90 | $1.6M | 17,850,428 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $81.90 | $764.4K | 2,284,743 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $82.53 | $1.7M | 17,865,074 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $82.53 | $770.3K | 2,297,558 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $81.61 | $1.6M | 17,869,061 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $81.61 | $761.7K | 2,301,045 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $83.18 | $1.7M | 17,887,188 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $83.18 | $776.3K | 2,316,906 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $82.66 | $1.7M | 17,892,236 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $82.66 | $771.4K | 2,321,323 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $80.88 | $1.6M | 17,909,464 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $80.88 | $754.9K | 2,336,397 −0.4% of holding | |
| HAYNE RICHARD A 8 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $11,325.10 | $226.5M | 17,920,327 −0.1% of holding | |
| Hayne Margaret 4 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $78.36 | $731.3K | 2,345,901 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $76.47 | $1.5M | 17,931,472 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $76.47 | $713.7K | 2,355,654 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $76.03 | $1.5M | 17,941,129 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $76.03 | $709.6K | 2,364,102 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $76.61 | $1.5M | 17,950,485 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $76.61 | $715.0K | 2,372,287 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $76.92 | $1.5M | 17,959,693 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $76.92 | $717.9K | 2,380,345 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $78.95 | $1.6M | 17,971,778 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $78.95 | $736.9K | 2,390,916 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $77.95 | $1.6M | 17,983,425 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $77.95 | $727.5K | 2,401,107 −0.4% of holding | |
| HAYNE RICHARD A 4 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $73.97 | $1.5M | 17,988,629 −0.1% of holding | |
| Hayne Margaret 2 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $73.97 | $690.4K | 2,405,659 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $74.94 | $1.5M | 17,996,613 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $74.94 | $699.4K | 2,412,647 −0.4% of holding | |
| HAYNE RICHARD A 6 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $75.32 | $1.5M | 18,013,346 −0.1% of holding | |
| Hayne Margaret 3 fills | Co-President & CCO | Sell 10b5-1 | 9,333 | $75.32 | $702.9K | 2,427,288 −0.4% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.11 | $1.4M | 18,017,272 −0.1% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.11 | $654.3K | 2,430,722 −0.4% of holding | |
| HAYNE RICHARD A 2 fills | CEO & Chairman of the Board | Sell 10b5-1 | 20,000 | $70.46 | $1.4M | 18,027,939 −0.1% of holding | |
| Hayne Margaret | Co-President & CCO | Sell 10b5-1 | 9,333 | $70.46 | $657.6K | 2,440,055 −0.4% of holding | |
| Smith Tricia D | Global CEO Anthropologie Group | Sell | 3,400 | $69.77 | $237.2K | 10,077 −25.2% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.