VITL Vital Farms, Inc.

NASDAQ
$9.74

Vital Farms, Inc. (VITL) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Bullish Insiders bought more than they sold over this window — uncommon at any size.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 0 sellers in the last 90 days
Insiders buying
11
15 transactions
Insiders selling
0
0 transactions
Purchases
$644.8K
77,935 shares
Sales
$0
0 shares
Net activity
$644.8K
purchases less sales

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: May 19, 2026 , by Van Hoven Reena Chauhan .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Van Hoven Reena Chauhan Chief People Officer Buy 2,242 $8.92 $20.0K 25,827
Flanagan Glenda J 2 fills Director Buy 12,200 $8.33 $101.6K 37,498
Coon Stephanie Chief Strategy Officer Buy 5,895 $8.42 $49.6K 62,314
Amoo-Gottfried Kofi Owusu Director Buy 2,375 $8.45 $20.1K 31,061
Holland Joseph Michael 2 fills Chief Supply Chain Officer Buy 24,968 $8.00 $199.7K 38,150
Cyr William B. 2 fills Director Buy 12,000 $8.52 $102.2K 13,794
Kennedy Kelly J. 2 fills Director Buy 5,000 $8.40 $42.0K 22,927
Pappas Peter Nicholas CSO and President, Eggs Buy 3,500 $8.51 $29.8K 85,169
McKeon Kathryn CMO and GM, Butter Buy 604 $8.28 $5.0K 50,275
Ruiz Gisel Director Buy 6,151 $8.13 $50.0K 46,549
Post Denny Marie Director Buy 3,000 $8.23 $24.7K 19,312

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.