VVV Valvoline Inc.

NYSE
$30.21

Valvoline Inc. (VVV) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Bullish Insiders bought more than they sold over this window — uncommon at any size.
Cluster activity 1 buyer in the last 30 days 1 buyer in the last 90 days 2 sellers in the last 90 days
Insiders buying
5
6 transactions
Insiders selling
2
6 transactions
Purchases
$953.7K
30,106 shares
Sales
$645.3K
17,725 shares
Net activity
$308.3K
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $645.3K 6 transactions · 17,725 shares

Largest single sale: $166.2K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: August 12, 2026 , by Denny Jordan M. .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
O'Daniel Julie Marie Chief Legal Officer Sell 3,700 $33.81 $125.1K 14,279 −20.6% of holding
Denny Jordan M. Chief Accounting Officer Buy 1,506 $33.20 $50.0K 4,121
Caldwell Jonathan L. Chief People Officer Sell 2,851 $40.00 $114.0K 20,918 −12% of holding
Slater Jennifer Lynn Director Buy 1,000 $32.53 $32.5K 1,000
WILLIS J KEVIN Chief Financial Officer Buy 10,000 $31.80 $318.0K 32,725
Freeland Richard Joseph Director Buy 3,100 $32.37 $100.3K 16,112
Caldwell Jonathan L. Chief People Officer Sell 2,679 $37.54 $100.6K 23,769 −10.1% of holding
Caldwell Jonathan L. Chief People Officer Sell 983 $38.00 $37.4K 26,448 −3.6% of holding
O'Daniel Julie Marie Chief Legal Officer Sell 4,312 $38.55 $166.2K 17,979 −19.3% of holding
O'Daniel Julie Marie Chief Legal Officer Sell 3,200 $31.88 $102.0K 17,251 −15.6% of holding
Flees Lori Ann President & CEO Buy 4,500 $30.82 $138.7K 69,267
WILLIS J KEVIN Chief Financial Officer Buy 10,000 $31.41 $314.1K 22,725

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.