WIX Wix.com Ltd.

NASDAQ
$73.79

Wix.com Ltd. (WIX) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Bearish Selling ran elevated versus WIX's own trailing one-year pace, with 91% of sale value under a prearranged plan.
Cluster activity 6 buyers in the last 30 days 6 buyers in the last 90 days 7 sellers in the last 90 days
Insiders buying
6
8 transactions
Insiders selling
7
15 transactions
Purchases
$185.7K
3,101 shares
Sales
$3.4M
38,819 shares
Net activity
-$3.2M
purchases less sales

How much of that selling was preplanned? 91% planned / 9% discretionary

10b5-1 plan sales $3.1M 7 transactions · 35,718 shares
Discretionary sales $294.6K 8 transactions · 3,101 shares

Largest single sale: $1.3M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: August 31, 2026 , by Shemesh Lior .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Abrahami Avishai 2 fills Chief Executive Officer Sell 709 $95.00 $67.4K 485,571 −0.1% of holding
Zohar Nir 2 fills President Sell 647 $95.00 $61.5K 554,201 −0.1% of holding
Shai Omer CMO Sell 490 $95.00 $46.6K 515,389 −0.1% of holding
Meyer Shelly B Chief People Officer Sell 479 $95.00 $45.5K 183,010 −0.3% of holding
Shemesh Lior CFO Sell 456 $95.00 $43.3K 221,111 −0.2% of holding
Even-Haim Yaniv CTO Sell 320 $95.00 $30.4K 137,767 −0.2% of holding
Abrahami Avishai 2 fills Chief Executive Officer Buy 709 $59.89 $42.5K 486,225
Zohar Nir 2 fills President Buy 647 $59.89 $38.7K 554,577
Shai Omer CMO Buy 490 $59.89 $29.3K 515,879
Meyer Shelly B Chief People Officer Buy 479 $59.89 $28.7K 183,489
Shemesh Lior CFO Buy 456 $59.89 $27.3K 221,567
Even-Haim Yaniv CTO Buy 320 $59.89 $19.2K 138,087
Gutler Ron 4 fills Director Sell 10b5-1 5,718 $85.42 $488.4K 21,080 −21.3% of holding
Zohar Nir 2 fills President Sell 10b5-1 29,026 $85.59 $2.5M 567,944 −4.9% of holding
Zohar Nir President Sell 10b5-1 974 $85.28 $83.1K 583,227 −0.2% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.