WSM Williams-Sonoma, Inc.

NYSE
$226.23

Williams-Sonoma, Inc. (WSM) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran below WSM's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 2 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
3
29 transactions
Purchases
$0
0 shares
Sales
$24.5M
124,526 shares
Net activity
-$24.5M
purchases less sales

How much of that selling was preplanned? 100% planned / 0% discretionary

10b5-1 plan sales $24.5M 29 transactions · 124,526 shares
Discretionary sales $0 0 transactions · 0 shares

Largest single sale: $3.9M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Yearout Karalyn EVP CHIEF TALENT OFFICER Sell 10b5-1 522 $246.39 $128.6K 20,195 −2.5% of holding
Yearout Karalyn EVP CHIEF TALENT OFFICER Sell 10b5-1 1,000 $250.00 $250.0K 20,717 −4.6% of holding
ALBER LAURA 5 fills PRESIDENT & CEO Sell 10b5-1 35,000 $221.37 $7.7M 922,524 −3.7% of holding
Yearout Karalyn EVP CHIEF TALENT OFFICER Sell 10b5-1 1,112 $228.49 $254.1K 21,717 −4.9% of holding
Yearout Karalyn EVP CHIEF TALENT OFFICER Sell 10b5-1 522 $203.07 $106.0K 22,829 −2.2% of holding
ALBER LAURA PRESIDENT & CEO Sell 10b5-1 15,000 $200.00 $3.0M 923,524 −1.6% of holding
ALBER LAURA 4 fills PRESIDENT & CEO Sell 10b5-1 20,000 $172.61 $3.5M 951,222 −2.1% of holding
ALBER LAURA PRESIDENT & CEO Sell 10b5-1 15,000 $200.00 $3.0M 958,524 −1.5% of holding
Yearout Karalyn 2 fills EVP CHIEF TALENT OFFICER Sell 10b5-1 2,267 $192.49 $436.4K 24,868 −8.4% of holding
Howie Jeffrey 7 fills EVP CHIEF FINANCIAL OFFICER Sell 10b5-1 1,419 $188.45 $267.4K 35,217 −3.9% of holding
Howie Jeffrey 5 fills EVP CHIEF FINANCIAL OFFICER Sell 10b5-1 32,684 $180.64 $5.9M 65,073 −33.4% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.