BBW Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. (BBW) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 98% planned / 2% discretionary
Largest single sale: $1.1M.
Where they traded
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| John Sharon Price | Director | Sell 10b5-1 | 6,818 | $40.03 | $272.9K | 181,653 −3.6% of holding | |
| Carrara George | Director | Sell | 3,000 | $34.52 | $103.6K | 11,277 −21% of holding | |
| Rotenberg Lesli 2 fills | Director | Sell 10b5-1 | 1,000 | $61.34 | $61.3K | 10,175 −8.9% of holding | |
| Leavitt Craig 2 fills | Director | Sell 10b5-1 | 4,000 | $60.61 | $242.4K | 65,234 −5.8% of holding | |
| Rotenberg Lesli 2 fills | Director | Sell 10b5-1 | 1,000 | $59.98 | $60.0K | 10,884 −8.4% of holding | |
| Leavitt Craig 3 fills | Director | Sell 10b5-1 | 4,250 | $63.30 | $269.0K | 69,802 −5.7% of holding | |
| John Sharon Price 2 fills | President and CEO | Sell 10b5-1 | 12,643 | $73.08 | $923.9K | 258,608 −4.7% of holding | |
| Todorovic Vojin 2 fills | Chief Financial Officer | Sell 10b5-1 | 2,744 | $72.89 | $200.0K | 67,062 −3.9% of holding | |
| John Sharon Price 4 fills | President and CEO | Sell 10b5-1 | 30,000 | $73.25 | $2.2M | 290,533 −9.4% of holding | |
| Todorovic Vojin 4 fills | Chief Financial Officer | Sell 10b5-1 | 10,000 | $73.25 | $732.5K | 77,733 −11.4% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.