BETR Better Home & Finance Holding Company
Better Home & Finance Holding Company (BETR) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 0% planned / 100% discretionary
Largest single sale: $76.5K.
Where they traded
Last open-market purchase: June 11, 2026 , by FRATER HUGH R .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Smith Chad M. | President, BMC | Sell | 3,307 | $12.85 | $42.5K | 1,693 −66.1% of holding | |
| FRATER HUGH R | Director | Buy | 5,150 | $24.34 | $125.4K | 6,326 | |
| Talwar Harit | Director | Buy | 5,000 | $25.34 | $126.7K | 44,698 | |
| Garg Vishal | Chief Executive Officer | Buy | 15,600 | $24.89 | $388.3K | 118,260 | |
| Garg Vishal 2 fills | Chief Executive Officer | Buy | 15,600 | $25.00 | $390.0K | 102,660 | |
| Garg Vishal 5 fills | Chief Executive Officer | Buy | 15,600 | $24.87 | $388.0K | 87,060 | |
| Advani Loveen | Chief Financial Officer | Buy | 400 | $30.55 | $12.2K | 510 | |
| Advani Loveen | Chief Financial Officer | Buy | 100 | $31.25 | $3.1K | 110 | |
| Talwar Harit | Director | Buy | 3,000 | $30.43 | $91.3K | 39,698 | |
| Smith Chad M. 3 fills | Pres & COO, Better Mortgage | Sell | 2,455 | $30.16 | $74.1K | 22,150 −10% of holding | |
| Garg Vishal 2 fills | Chief Executive Officer | Buy | 6,583 | $30.00 | $197.5K | 71,460 | |
| Buy | 54,384 | $32.96 | $1.8M | 1,006,696 | |||
| Talwar Harit | Director | Buy | 5,000 | $32.89 | $164.4K | 36,698 | |
| Garg Vishal | Chief Executive Officer | Buy | 10,000 | $35.05 | $350.5K | 64,877 | |
| Orn Jonsson Sigurgeir 2 fills | Chief Technology Officer | Buy | 1,000 | $36.09 | $36.1K | 3,497 | |
| Talwar Harit | Director | Buy | 1,000 | $33.34 | $33.3K | 31,698 | |
| MENON BHASKAR | Director | Buy | 590 | $34.13 | $20.1K | 2,090 | |
| Advani Loveen | Chief Financial Officer | Buy | 10 | $35.50 | $355 | 10 | |
| Talwar Harit | Director | Buy | 5,000 | $35.24 | $176.2K | 30,698 | |
| Garg Vishal | Chief Executive Officer | Buy | 2,217 | $29.90 | $66.3K | 54,877 | |
| Garg Vishal 3 fills | Chief Executive Officer | Buy | 10,600 | $28.90 | $306.4K | 52,660 | |
| Buy | 40,000 | $29.60 | $1.2M | 952,312 | |||
| Garg Vishal 2 fills | Chief Executive Officer | Buy | 10,600 | $29.49 | $312.6K | 42,060 | |
| Buy | 53,000 | $28.48 | $1.5M | 912,312 | |||
| Smith Chad M. | Pres & COO, Better Mortgage | Sell | 2,374 | $28.51 | $67.7K | 18,575 −11.3% of holding | |
| Buy | 25,000 | $29.55 | $738.8K | 859,312 | |||
| Smith Chad M. | Pres & COO, Better Mortgage | Sell | 2,567 | $29.80 | $76.5K | 20,949 −10.9% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.