BETR Better Home & Finance Holding Company

NASDAQ
$12.95

Better Home & Finance Holding Company (BETR) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with BETR's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 1 seller in the last 90 days
Insiders buying
7
37 transactions
Insiders selling
4
53 transactions
Purchases
$10.7M
348,026 shares
Sales
$53.3M
1,076,173 shares
Net activity
-$42.6M
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $53.3M 53 transactions · 1,076,173 shares

Largest single sale: $21.3M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: June 11, 2026 , by FRATER HUGH R .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Smith Chad M. President, BMC Sell 3,307 $12.85 $42.5K 1,693 −66.1% of holding
FRATER HUGH R Director Buy 5,150 $24.34 $125.4K 6,326
Talwar Harit Director Buy 5,000 $25.34 $126.7K 44,698
Garg Vishal Chief Executive Officer Buy 15,600 $24.89 $388.3K 118,260
Garg Vishal 2 fills Chief Executive Officer Buy 15,600 $25.00 $390.0K 102,660
Garg Vishal 5 fills Chief Executive Officer Buy 15,600 $24.87 $388.0K 87,060
Advani Loveen Chief Financial Officer Buy 400 $30.55 $12.2K 510
Advani Loveen Chief Financial Officer Buy 100 $31.25 $3.1K 110
Talwar Harit Director Buy 3,000 $30.43 $91.3K 39,698
Smith Chad M. 3 fills Pres & COO, Better Mortgage Sell 2,455 $30.16 $74.1K 22,150 −10% of holding
Garg Vishal 2 fills Chief Executive Officer Buy 6,583 $30.00 $197.5K 71,460
Buy 54,384 $32.96 $1.8M 1,006,696
Talwar Harit Director Buy 5,000 $32.89 $164.4K 36,698
Garg Vishal Chief Executive Officer Buy 10,000 $35.05 $350.5K 64,877
Orn Jonsson Sigurgeir 2 fills Chief Technology Officer Buy 1,000 $36.09 $36.1K 3,497
Talwar Harit Director Buy 1,000 $33.34 $33.3K 31,698
MENON BHASKAR Director Buy 590 $34.13 $20.1K 2,090
Advani Loveen Chief Financial Officer Buy 10 $35.50 $355 10
Talwar Harit Director Buy 5,000 $35.24 $176.2K 30,698
Garg Vishal Chief Executive Officer Buy 2,217 $29.90 $66.3K 54,877
Garg Vishal 3 fills Chief Executive Officer Buy 10,600 $28.90 $306.4K 52,660
Buy 40,000 $29.60 $1.2M 952,312
Garg Vishal 2 fills Chief Executive Officer Buy 10,600 $29.49 $312.6K 42,060
Buy 53,000 $28.48 $1.5M 912,312
Smith Chad M. Pres & COO, Better Mortgage Sell 2,374 $28.51 $67.7K 18,575 −11.3% of holding
Buy 25,000 $29.55 $738.8K 859,312
Smith Chad M. Pres & COO, Better Mortgage Sell 2,567 $29.80 $76.5K 20,949 −10.9% of holding
Buy 29,494 $34.12 $1.0M 834,312
Buy 21,598 $39.73 $858.1K 804,818
Buy 10,000 $35.46 $354.6K 571,908
Smith Chad M. 2 fills Pres & COO, Better Mortgage Sell 6,000 $30.07 $180.4K 16,586 −26.6% of holding
Tuffin Paula 2 fills General Counsel and CCO Sell 8,018 $28.67 $229.9K 45,518 −15% of holding
Smith Chad M. Pres & COO, Better Mortgage Sell 2,056 $27.98 $57.5K 19,534 −9.5% of holding
Smith Chad M. Pres & COO, Better Mortgage Sell 3,097 $27.06 $83.8K 18,493 −14.3% of holding
Smith Chad M. 2 fills Pres & COO, Better Mortgage Sell 6,000 $36.70 $220.2K 22,710 −20.9% of holding
Tuffin Paula 2 fills General Counsel and CCO Sell 8,000 $38.55 $308.4K 26,500 −23.2% of holding
Smith Chad M. Pres & COO, Better Mortgage Sell 2,843 $35.15 $99.9K 27,590 −9.3% of holding
MENON BHASKAR Director Buy 1,500 $33.94 $50.9K 1,500
Smith Chad M. 2 fills Pres & COO, Better Mortgage Sell 6,000 $40.48 $242.9K 28,200 −17.5% of holding
Smith Chad M. Pres & COO, Better Mortgage Sell 2,378 $47.67 $113.4K 33,590 −6.6% of holding
Tuffin Paula 4 fills General Counsel and CCO Sell 8,000 $46.56 $372.5K 35,044 −18.6% of holding
Nicholas J. Calamari 15 fills CAO and Senior Counsel Sell 17,418 $59.28 $1.0M 20,458 −46% of holding
14 fills Sell 995,660 $50.31 $50.1M 542,149 −64.7% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.