BFLY Butterfly Network, Inc.

NYSE
$7.33

Butterfly Network, Inc. (BFLY) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Bearish Selling ran elevated versus BFLY's own trailing one-year pace, with 57% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 1 buyer in the last 90 days 8 sellers in the last 90 days
Insiders buying
1
1 transaction
Insiders selling
8
31 transactions
Purchases
$999.5K
115,200 shares
Sales
$96.2M
12,931,046 shares
Net activity
-$95.2M
purchases less sales

How much of that selling was preplanned? 57% planned / 43% discretionary

10b5-1 plan sales $55.1M 12 transactions · 7,868,164 shares
Discretionary sales $41.1M 19 transactions · 5,062,882 shares

Largest single sale: $12.7M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: August 14, 2026 , by Phanstiel S. Louise .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Cashman Steve Chief Business Officer Sell 140,112 $7.30 $1.0M 1,490,295 −8.6% of holding
Carlson Megan CAO and SVP, Finance Sell 13,804 $7.30 $100.8K 412,085 −3.2% of holding
Caezza Nicholas Deputy General Counsel Sell 1,709 $8.15 $13.9K 305,166 −0.6% of holding
ROBBINS LARRY Director Sell 582,500 $8.97 $5.2M 2,964,187 −16.4% of holding
ROBBINS LARRY Director Sell 824,700 $8.70 $7.2M 3,546,687 −18.9% of holding
Phanstiel S. Louise Director Buy 115,200 $8.68 $999.5K 300,461
ROBBINS LARRY 3 fills Director Sell 890,533 $9.24 $8.2M 12,243,530 −6.8% of holding
Caezza Nicholas Deputy General Counsel Sell 10,000 $9.75 $97.5K 300,307 −3.2% of holding
DEVIVO JOSEPH President & CEO Sell 10b5-1 68,346 $10.01 $684.1K 7,603,700 −0.9% of holding
ROBBINS LARRY Director Sell 156,163 $8.10 $1.3M 12,458,763 −1.2% of holding
ROBBINS LARRY Director Sell 1,720,129 $7.39 $12.7M 12,614,926 −12% of holding
Carlson Megan CAO and SVP, Finance Sell 68,852 $7.86 $541.4K 425,889 −13.9% of holding
ROTHBERG JONATHAN M 4 fills Director Sell 10b5-1 659,913 $6.47 $4.3M None left
ROTHBERG JONATHAN M Director Sell 10b5-1 753,320 $6.74 $5.1M 496,680 −60.3% of holding
ROTHBERG JONATHAN M Director Sell 10b5-1 1,177,276 $6.61 $7.8M 72,724 −94.2% of holding
DEVIVO JOSEPH President & CEO Sell 211,798 $6.56 $1.4M 7,672,046 −2.7% of holding
Doherty John N. EVP, CFO Sell 57,136 $6.56 $374.8K 1,397,276 −3.9% of holding
Ku Victor Chief Technology Officer Sell 48,540 $6.56 $318.4K 1,015,099 −4.6% of holding
ROTHBERG JONATHAN M Director Sell 10b5-1 1,195,857 $6.60 $7.9M 54,143 −95.7% of holding
ROTHBERG JONATHAN M 2 fills Director Sell 10b5-1 1,467,501 $7.09 $10.4M 105,881 −93.3% of holding
ROTHBERG JONATHAN M Director Sell 10b5-1 1,730,319 $7.32 $12.7M 359,748 −82.8% of holding
ROTHBERG JONATHAN M Director Sell 10b5-1 815,632 $7.72 $6.3M 2,090,067 −28.1% of holding
DEVIVO JOSEPH President & CEO Sell 204,725 $7.87 $1.6M 7,883,844 −2.5% of holding
Doherty John N. EVP, CFO Sell 55,229 $7.87 $434.8K 1,454,412 −3.7% of holding
Ku Victor Chief Technology Officer Sell 35,649 $7.87 $280.7K 1,063,639 −3.2% of holding
Carlson Megan CAO and SVP, Finance Sell 41,303 $7.96 $328.9K 465,906 −8.1% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.