CFFI C&F Financial Corp.

NSD
$94.01

C&F Financial Corp. (CFFI) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Bearish Selling ran elevated versus CFFI's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 5 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
7
14 transactions
Purchases
$0
0 shares
Sales
$721.5K
8,738 shares
Net activity
-$721.5K
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $721.5K 14 transactions · 8,738 shares

Largest single sale: $102.7K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
DILLON LARRY G EXECUTIVE CHAIRMAN Sell 1,000 $95.07 $95.1K 33,058 −2.9% of holding
Crone S Dustin PRESIDENT & CEO C&F FINANCE Sell 900 $94.41 $85.0K 8,378 −9.7% of holding
DILLON LARRY G EXECUTIVE CHAIRMAN Sell 1,000 $86.00 $86.0K 34,058 −2.9% of holding
CHERRY THOMAS F PRESIDENT & CEO Sell 500 $87.13 $43.6K 38,869 −1.3% of holding
PEAY D ANTHONY Director Sell 425 $85.92 $36.5K 1,850 −18.7% of holding
Seaman John A III EVP, CHIEF CREDIT OFFICER Sell 650 $84.61 $55.0K 4,632 −12.3% of holding
CHERRY THOMAS F PRESIDENT & CEO Sell 141 $77.50 $10.9K 39,369 −0.4% of holding
CHERRY THOMAS F PRESIDENT & CEO Sell 30 $78.50 $2.4K 39,510 −0.1% of holding
CHERRY THOMAS F PRESIDENT & CEO Sell 329 $78.50 $25.8K 39,540 −0.8% of holding
CHERRY THOMAS F PRESIDENT & CEO Sell 678 $75.56 $51.2K 39,869 −1.7% of holding
CHERRY THOMAS F PRESIDENT & CEO Sell 200 $75.00 $15.0K 40,169 −0.5% of holding
Long Jason E EVP, CHIEF FINANCIAL OFFICER Sell 1,360 $75.50 $102.7K 10,083 −11.9% of holding
CHERRY THOMAS F PRESIDENT & CEO Sell 500 $75.00 $37.5K 40,369 −1.2% of holding
Kelley Elizabeth R Director Sell 1,025 $73.00 $74.8K 4,022 −20.3% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.